Heap vs Mixpanel
We give Heap a 2.2 GPA and Mixpanel a 3.0, out of 4.0. Mixpanel grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
How we grade them
| 2.2GPAHeapFair | 3.0GPAMixpanelVery good | |
|---|---|---|
| Value for money | CNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. | AA site with 10,000 visitors a month sits well inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Outgrow it and Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. |
| Free plan and trial | CFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The pinch is 5 saved reports per seat, and cohorts you can build but not save. |
| Features | CAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. |
| Ease of use | CNo rating on record. Not having to tag events up front is a real head start, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. | CNo rating on record. Autocapture helps on web and mobile, but you'll still want a tracking plan, and building good funnels and cohorts takes some learning. AI summaries and an MCP server help with the questions. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. |
| Best for | analysing clicks you never planned to track | funnels and retention for apps and sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heap and Mixpanel. How we grade
Where they differ
- Heap also covers dashboards.
- Mixpanel also covers a/B testing.
At a glance
| Heap | Mixpanel | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | $100 per month for 1.5M events, billed annually ($140 billed monthly) |
| Free plan | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. |
| Free trial | Free trial offered from the site; its length and plan are not stated | None listed |
| Web | ||
| Made by | Heap Inc. (part of Contentsquare) | Mixpanel |
| Price read from | heap.io | mixpanel.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Heap
- Product teams that do not want to plan event tracking up front
- SaaS and online stores studying sign-up and checkout funnels
- Companies already using Contentsquare
Mixpanel
- Product teams tracking sign-up funnels, retention and feature use
- Startups that stay under 1M events a month
- Teams that want replays and experiments next to their analytics
Worth knowing
Heap
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Key features
Heap
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Plans
Heap
Free$0
Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO.
GrowthCustom
Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data.
ProCustom
Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on.
PremierCustom
Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage.
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Ways to pay less
Heap
No public discounts listed.
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
