Fullstory vs Mixpanel
We give Fullstory and Mixpanel the same GPA: 3.0 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Fullstory
Session replay and behavior analytics for websites and apps
Mixpanel
Event-based product analytics with replays, flags and experiments
How we grade them
| 3.0GPAFullstoryVery good | 3.0GPAMixpanelVery good | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales. | AA site with 10,000 visitors a month sits well inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Outgrow it and Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. |
| Free plan and trial | BFullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The pinch is 5 saved reports per seat, and cohorts you can build but not save. |
| Features | BReplays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. |
| Ease of use | CNo rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning. | CNo rating on record. Autocapture helps on web and mobile, but you'll still want a tracking plan, and building good funnels and cohorts takes some learning. AI summaries and an MCP server help with the questions. |
| Platforms and integrations | BWeb only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. |
| Best for | seeing exactly what a user did | funnels and retention for apps and sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fullstory and Mixpanel. How we grade
Where they differ
- Fullstory also covers surveys and dashboards.
- Mixpanel also covers a/B testing.
At a glance
| Fullstory | Mixpanel | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | $100 per month for 1.5M events, billed annually ($140 billed monthly) |
| Free plan | FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Fullstory, Inc. | Mixpanel |
| Price read from | fullstory.com | mixpanel.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fullstory
- Support and product teams who need to see exactly what a user did
- Online stores and SaaS companies looking for friction in key flows
- Teams with strict privacy rules on what gets recorded
Mixpanel
- Product teams tracking sign-up funnels, retention and feature use
- Startups that stay under 1M events a month
- Teams that want replays and experiments next to their analytics
Worth knowing
Fullstory
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Key features
Fullstory
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Plans
Fullstory
FullstoryFree$0
30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.
BusinessCustom
Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.
AdvancedCustom
Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.
EnterpriseCustom
Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Ways to pay less
Fullstory
No public discounts listed.
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
