Alternatives · Analytics
Mixpanel alternatives
Mixpanel compared with 5 alternatives: Amplitude, PostHog, Heap, Pendo and Fullstory.
Mixpanel has a free plan. Paid plans start at $100 per month for 1.5M events, billed annually ($140 billed monthly). All 5 alternatives are free or have a free plan.
5 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
How each one differs from Mixpanel
- Free plan · from $900/yr
Amplitude
Product analytics with session replay, experiments and in-app guides
- Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free). Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly).
- Amplitude also covers surveys.
Suits: Product teams measuring funnels, retention and feature adoption
- Free plan · from $0.00005
PostHog
Open-source product analytics with replays, flags and surveys
- PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go). Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly).
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys.
Suits: Startups and developers who want many product tools under one bill
- Free plan
Heap
Product analytics that captures every click without manual tagging
- Heap also covers dashboards.
- Mixpanel also covers a/B testing.
Suits: Product teams that do not want to plan event tracking up front
- Free plan
Pendo
Product analytics plus in-app guides, surveys and session replay
- Pendo also covers surveys.
- Mixpanel also covers a/B testing.
Suits: SaaS companies onboarding users inside their product
- Free plan
Fullstory
Session replay and behavior analytics for websites and apps
- Fullstory also covers surveys and dashboards.
- Mixpanel also covers a/B testing.
Suits: Support and product teams who need to see exactly what a user did
Limits worth knowing in Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Common questions
What are the alternatives to Mixpanel?
The alternatives to Mixpanel in this directory are Amplitude, PostHog, Heap, Pendo and Fullstory. Each one has a side-by-side comparison with Mixpanel.
Is there a free alternative to Mixpanel?
Yes. Amplitude, PostHog, Heap, Pendo and Fullstory have a free plan alongside paid ones.
Is there an open-source alternative to Mixpanel?
PostHog is described as open source on its own site.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.