Dreamdata review (2026): is the free plan enough?
B2B attribution and go-to-market analytics
Black Friday: is there a Dreamdata sale?
Dreamdata report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for B2B ad and revenue attribution
Dreamdata tracks which marketing touches lead to B2B deals, and its free plan has company identification and an audience builder. The free plan keeps 2 months of history and 3 stage models. Advanced is custom-priced.
Who Dreamdata is for
- Fits if you sell B2B and want to see which channels brought the deals
- Works for teams that already use HubSpot or Salesforce
Who Dreamdata is not for
- Tight if you stay free: 5 seats, 2 months of history and 3 stage models
- Skip it if you want the paid price, as Advanced is quoted
- Watch out: Activation, a data warehouse and SCIM are add-ons on Advanced
- Watch out: the free plan's tracked-user limit isn't stated on the page
Why Dreamdata gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyFree plan, then Advanced at a custom price. With the paid price unpublished, it sits in the middle.
- CFree plan and trialFree plan with 5 seats, 2 months of user history, 3 stage models and 1 sync. You'll hit those caps.
- CFeaturesCustomer journeys, company identification, attribution and audiences. Activation and a data warehouse are add-ons.
- CEase of useNo rating on record. You connect your CRM and ad accounts.
- BPlatforms and integrationsWeb, with HubSpot, Salesforce, LinkedIn Ads, Slack and Microsoft Teams.
What these grades rest on. Graded from this listing, whose facts were read from Dreamdata's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Dreamdata? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/dreamdata#review"><img src="https://toolgpa.com/badge/dreamdata.svg" alt="Dreamdata: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Dreamdata stands among website and product analytics tools
Dreamdata's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13.
It stands best on platforms and integrations (B, above 20 of 58) and worst on features (C, above 1).
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Dreamdata’s own letter is outlined.
- CValue for moneyAbove 5 of 58, level with 36
- CFree plan and trialAbove 17 of 58, level with 22
- CFeaturesAbove 1 of 58, level with 31
- CEase of useAbove 3 of 58, level with 49
- BPlatforms and integrationsAbove 20 of 58, level with 38
Keep Dreamdata, or make your own?
Keep it
The plain part of Dreamdata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 27 of the 58 other website and product analytics tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, HubSpot, Salesforce and LinkedIn Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Dreamdata’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Dreamdata?
Dreamdata is a B2B attribution platform. It tracks website and CRM touchpoints, identifies visiting companies, and reports on revenue attribution, ad spend and engagement. A free plan covers B2B web analytics, while the Advanced plan adds AI-based attribution models and an optional activation add-on for audiences and notifications.
Worth knowing
- Advanced pricing is not published; the page offers a demo.
- The Free plan keeps 2 months of user history and is capped at 5 seats and 3 stage models.
- Activation and a data warehouse are add-ons on Advanced; SCIM is also an add-on.
- The free plan stays free until the monthly tracked users limit is exceeded; the limit itself is not stated on the page.
Key features
- Customer journeys
- Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view.
- Company identification
- The vendor says its IP-to-company matching identifies up to 80% of visiting companies.
- Attribution and reporting
- Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries.
- Audiences and notifications
- An audience builder for ad platforms and notifications to sales about highly engaged accounts; advanced activation is an add-on.
- Dreamdata AI
- An analytics agent that answers questions in plain English, and an MCP server for connecting an LLM.
Dreamdata pricing
As of Nov 12, 2026, Dreamdata has a free plan, and paid plans start at Free plan at $0 per month; Advanced is custom-priced.
- Starts at
- Free plan at $0 per month; Advanced is custom-priced
- Free plan
- B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models.
- Free trial
- Guided free trial available for the Advanced plan.
| Plan | Price | What you get |
|---|---|---|
| Free | $0per month | Cookieless tracking, company identification, audience builder and ad spend report. Limits: 5 seats, 2 months of history, 3 stage models, 2 notifications, 1 sync. |
| Advanced | Custom | All capabilities, including AI-based attribution, custom reporting on ROI and ROAS, dedicated onboarding and SSO. Activation is a paid add-on. |
Read from dreamdata.io on Nov 12, 2026. Prices change, so confirm with Dreamdata before you buy.
Works with
Dreamdata alternatives
- Dreamdata vs Segment
Free trial
- Dreamdata vs Mixpanel
Free plan · from $100/mo
- Dreamdata vs Heap
Free plan
- Dreamdata vs Amplitude
Free plan · from $900/yr
- Dreamdata vs Google Analytics
Free plan
Common questions
Does Dreamdata have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Dreamdata is listed for Web.
Does Dreamdata have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Dreamdata is listed for Web.
Is Dreamdata open source?
Dreamdata is not described as open source on its own site, as read on Nov 12, 2026.
Does Dreamdata have an API?
Yes. Dreamdata offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.