Dreamdata vs Google Analytics (2026): which should you pick?

Pick Dreamdata if

• Fits if you sell B2B and want to see which channels brought the deals
• Works for teams that already use HubSpot or Salesforce

Look elsewhere if

• Tight if you stay free: 5 seats, 2 months of history and 3 stage models
• Skip it if you want the paid price, as Advanced is quoted
• Watch out: Activation, a data warehouse and SCIM are add-ons on Advanced
• Watch out: the free plan's tracked-user limit isn't stated on the page

Pick Google Analytics if

• Fits if you run Google Ads and want to see which campaigns bring in sales
• Works for small businesses that want free traffic reports with raw data in BigQuery

Look elsewhere if

• Skip it if you want to watch recordings of visits, which it doesn't do
• Not for you if you need more than 14 months of user-level history without paying for 360
• Tight if you need data within the hour, as intraday freshness is a 360 feature
• Watch out: Analytics 360 has no published price, and sub-properties and roll-up reports are 360 only
• Watch out: Google Ads data in reports covers a rolling 36 months, and Google signals data is kept 26 at most

Dreamdata

• Advanced pricing is not published; the page offers a demo.
• The Free plan keeps 2 months of user history and is capped at 5 seats and 3 stage models.
• Activation and a data warehouse are add-ons on Advanced; SCIM is also an add-on.
• The free plan stays free until the monthly tracked users limit is exceeded; the limit itself is not stated on the page.

Google Analytics

• Analytics 360 has no published price; it is quoted through Google's sales team.
• In the free version, user- and event-level data is kept for 2 or 14 months; 26, 38 and 50 months are 360 only.
• Intraday data freshness, sub-properties, roll-up reporting and higher limits on custom dimensions and audiences are 360 only.
• Google Ads data in reports is limited to a rolling 36 months, and Google signals data is kept no more than 26 months.

Dreamdata

Customer journeys

Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view.

Company identification

The vendor says its IP-to-company matching identifies up to 80% of visiting companies.

Attribution and reporting

Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries.

Audiences and notifications

An audience builder for ad platforms and notifications to sales about highly engaged accounts; advanced activation is an add-on.

Dreamdata AI

An analytics agent that answers questions in plain English, and an MCP server for connecting an LLM.

Google Analytics

Traffic and acquisition reports

Shows how people reach a site or app across paid and organic channels, which pages and screens they use, and what happens in real time.

Explorations

Free-form analysis, open or closed funnels, path analysis, segment overlap, cohorts and user lifetime value, built by dragging fields onto a canvas.

Attribution

Data-driven attribution, conversion path reports and model comparisons show how each marketing channel contributes to conversions.

Predictions and insights

Machine learning predicts actions such as purchase or churn to build audiences, flags notable changes automatically, and answers typed questions.

Google Ads and BigQuery links

Imports Google Ads, Display & Video 360 and Search Ads 360 data, sends audiences and conversions back, and exports raw events to BigQuery.

Dreamdata

• Free$0

  per month

  Cookieless tracking, company identification, audience builder and ad spend report. Limits: 5 seats, 2 months of history, 3 stage models, 2 notifications, 1 sync.

• AdvancedCustom

  All capabilities, including AI-based attribution, custom reporting on ROI and ROAS, dedicated onboarding and SSO. Activation is a paid add-on.

Google Analytics

• Google Analytics$0

  Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export.

• Analytics 360Custom

  Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs.