Amplitude vs Dreamdata (2026): which should you pick?

Pick Amplitude if

• Fits if you're a startup that stays under 2M events a month and pays nothing
• Works for teams of any size, since every plan has unlimited seats

Look elsewhere if

• Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
• Not for you if you want a published price for experiment results and SSO, which start on Growth
• Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
• Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
• Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on

Pick Dreamdata if

• Fits if you sell B2B and want to see which channels brought the deals
• Works for teams that already use HubSpot or Salesforce

Look elsewhere if

• Tight if you stay free: 5 seats, 2 months of history and 3 stage models
• Skip it if you want the paid price, as Advanced is quoted
• Watch out: Activation, a data warehouse and SCIM are add-ons on Advanced
• Watch out: the free plan's tracked-user limit isn't stated on the page

Amplitude

• Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
• Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
• Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
• Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.

Dreamdata

• Advanced pricing is not published; the page offers a demo.
• The Free plan keeps 2 months of user history and is capped at 5 seats and 3 stage models.
• Activation and a data warehouse are add-ons on Advanced; SCIM is also an add-on.
• The free plan stays free until the monthly tracked users limit is exceeded; the limit itself is not stated on the page.

Amplitude

Event-based product analytics

Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.

Session replay and heatmaps

Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.

Feature flags and experiments

Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.

In-app guides and surveys

Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.

AI agents and MCP

AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.

Audience syncs

Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.

Dreamdata

Customer journeys

Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view.

Company identification

The vendor says its IP-to-company matching identifies up to 80% of visiting companies.

Attribution and reporting

Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries.

Audiences and notifications

An audience builder for ad platforms and notifications to sales about highly engaged accounts; advanced activation is an add-on.

Dreamdata AI

An analytics agent that answers questions in plain English, and an MCP server for connecting an LLM.

Amplitude

• Free$0

  2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.

• Plus$900

  per year for up to 3M events a month

  First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.

• GrowthCustom

  Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.

• EnterpriseCustom

  Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.

Dreamdata

• Free$0

  per month

  Cookieless tracking, company identification, audience builder and ad spend report. Limits: 5 seats, 2 months of history, 3 stage models, 2 notifications, 1 sync.

• AdvancedCustom

  All capabilities, including AI-based attribution, custom reporting on ROI and ROAS, dedicated onboarding and SSO. Activation is a paid add-on.

Amplitude

• Startups

  One free year of Growth for startups

  Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.

Dreamdata

No public discounts listed.