Dreamdata vs Heap (2026): which should you pick?
As of Nov 12, 2026, Dreamdata and Heap share a 2.2 GPA, both have a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Dreamdata if
- Fits if you sell B2B and want to see which channels brought the deals
- Works for teams that already use HubSpot or Salesforce
Look elsewhere if
- Tight if you stay free: 5 seats, 2 months of history and 3 stage models
- Skip it if you want the paid price, as Advanced is quoted
- Watch out: Activation, a data warehouse and SCIM are add-ons on Advanced
- Watch out: the free plan's tracked-user limit isn't stated on the page
Pick Heap if
- Fits if you never planned your event tracking and want to look back at clicks
- Works for teams already on Contentsquare who want product analytics beside it
Look elsewhere if
- Skip it if you want to see a price before you install anything
- Not for you if you want session replays on a cheaper plan, as they're a Pro and Premier add-on
- Tight if you stay free, with 10,000 sessions and data you can't view past the cap
- Watch out: Free keeps 6 months of data and Growth 12; longer is an add-on on Pro and Premier
- Watch out: the trial's length and plan aren't stated, and warehouse sync is Pro and Premier only
How we grade them
| 2.2GPADreamdataFair | 2.2GPAHeapFair | |
|---|---|---|
| Value for money | CFree plan, then Advanced at a custom price. With the paid price unpublished, it sits in the middle. | CNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. |
| Free plan and trial | CFree plan with 5 seats, 2 months of user history, 3 stage models and 1 sync. You'll hit those caps. | CFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. |
| Features | CCustomer journeys, company identification, attribution and audiences. Activation and a data warehouse are add-ons. | CAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. |
| Ease of use | CNo rating on record. You connect your CRM and ad accounts. | CNo rating on record. You don't have to tag events up front, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. |
| Platforms and integrations | BWeb, with HubSpot, Salesforce, LinkedIn Ads, Slack and Microsoft Teams. | BWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. |
| Best for | B2B ad and revenue attribution | analyzing clicks you never planned to track |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dreamdata and Heap. How we grade
Where they differ
- Dreamdata also covers reports.
- Heap also covers session replay.
In commonFree planWebAI featuresDashboardsWeb analytics
At a glance
| Dreamdata | Heap | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Free plan at $0 per month; Advanced is custom-priced | Not published |
| Free plan | B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models. | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. |
| Free trial | Guided free trial available for the Advanced plan. | Free trial offered from the site; its length and plan are not stated |
| Web | ||
| Made by | Dreamdata | Heap Inc. (part of Contentsquare) |
| Price read from | dreamdata.io | heap.io |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Dreamdata
- Advanced pricing is not published; the page offers a demo.
- The Free plan keeps 2 months of user history and is capped at 5 seats and 3 stage models.
- Activation and a data warehouse are add-ons on Advanced; SCIM is also an add-on.
- The free plan stays free until the monthly tracked users limit is exceeded; the limit itself is not stated on the page.
Heap
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Key features
Dreamdata
- Customer journeys
- Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view.
- Company identification
- The vendor says its IP-to-company matching identifies up to 80% of visiting companies.
- Attribution and reporting
- Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries.
- Audiences and notifications
- An audience builder for ad platforms and notifications to sales about highly engaged accounts; advanced activation is an add-on.
- Dreamdata AI
- An analytics agent that answers questions in plain English, and an MCP server for connecting an LLM.
Heap
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Plans
Dreamdata
Free$0
per month
Cookieless tracking, company identification, audience builder and ad spend report. Limits: 5 seats, 2 months of history, 3 stage models, 2 notifications, 1 sync.
AdvancedCustom
All capabilities, including AI-based attribution, custom reporting on ROI and ROAS, dedicated onboarding and SSO. Activation is a paid add-on.
Heap
Free$0
Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO.
GrowthCustom
Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data.
ProCustom
Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on.
PremierCustom
Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage.
Common questions
Which is cheaper, Dreamdata or Heap?
As of Nov 12, 2026, Dreamdata starts at Free plan at $0 per month; Advanced is custom-priced, and Heap publishes no starting price.
Which has a free plan, Dreamdata or Heap?
As of Nov 12, 2026, both Dreamdata and Heap have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.