The Dreamdata Insider’s Guide
Everything we know about Dreamdata in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Dreamdata
The Insider’s Guide
B2B attribution and go-to-market analytics
Every plan, grade, refund rule and rival among website and product analytics tools, read from Dreamdata’s own pages.
Made by Dreamdata · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Dreamdata’s own pages, its app-store listings and our grades. Every fact in it is on Dreamdata’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 58 other website and product analytics tools we grade
Dreamdata is a B2B attribution platform. It tracks website and CRM touchpoints, identifies visiting companies, and reports on revenue attribution, ad spend and engagement. A free plan covers B2B web analytics, while the Advanced plan adds AI-based attribution models and an optional activation add-on for audiences and notifications.
To get you started, here are 9 things to know about Dreamdata, taken from its own pages and our grades.
- 1
Best for B2B ad and revenue attribution
Dreamdata tracks which marketing touches lead to B2B deals, and its free plan has company identification and an audience builder.
- 2
What it costs
Paid plans start at Free plan at $0 per month; Advanced is custom-priced.
- 3
There is a free plan
B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models.
- 4
It runs on Web
Web.
- 5
Customer journeys
Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view.
- 6
Company identification
The vendor says its IP-to-company matching identifies up to 80% of visiting companies.
- 7
Attribution and reporting
Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries.
- 8
A 2.2 GPA, above 18 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Dreamdata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Dreamdata at a glance
- Pricing
- Free plan, from Free plan at $0 per month; Advanced is custom-priced
- Free plan
- Yes
- Free trial
- Guided free trial available for the Advanced plan.
- Runs on
- Web
- Made by
- Dreamdata
- Category
- Website & Product Analytics
- Our grade
- 2.2 GPA, fair
The report card
Best for B2B ad and revenue attribution
Dreamdata tracks which marketing touches lead to B2B deals, and its free plan has company identification and an audience builder. The free plan keeps 2 months of history and 3 stage models. Advanced is custom-priced.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Free plan, then Advanced at a custom price. With the paid price unpublished, it sits in the middle. |
| Free plan and trial | C | Free plan with 5 seats, 2 months of user history, 3 stage models and 1 sync. You'll hit those caps. |
| Features | C | Customer journeys, company identification, attribution and audiences. Activation and a data warehouse are add-ons. |
| Ease of use | C | No rating on record. You connect your CRM and ad accounts. |
| Platforms and integrations | B | Web, with HubSpot, Salesforce, LinkedIn Ads, Slack and Microsoft Teams. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Dreamdata is for
- Fits if you sell B2B and want to see which channels brought the deals
- Works for teams that already use HubSpot or Salesforce
Who it is not for
- Tight if you stay free: 5 seats, 2 months of history and 3 stage models
- Skip it if you want the paid price, as Advanced is quoted
- Watch out: Activation, a data warehouse and SCIM are add-ons on Advanced
- Watch out: the free plan's tracked-user limit isn't stated on the page
Good to know
Good for
- B2B marketing teams measuring which channels produce pipeline
- Marketing operations teams that want CRM and ad data joined
- Small teams that want to start on a free plan
Worth knowing
- Advanced pricing is not published; the page offers a demo.
- The Free plan keeps 2 months of user history and is capped at 5 seats and 3 stage models.
- Activation and a data warehouse are add-ons on Advanced; SCIM is also an add-on.
- The free plan stays free until the monthly tracked users limit is exceeded; the limit itself is not stated on the page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$0/mo
To start. There is a free plan too
Dreamdata has a free plan. Paid plans start at Free plan at $0 per month; Advanced is custom-priced.
Free plan, then Advanced at a custom price.
Free
$0
per month
Cookieless tracking, company identification, audience builder and ad spend report. Limits: 5 seats, 2 months of history, 3 stage models, 2 notifications, 1 sync.
Advanced
Custom
All capabilities, including AI-based attribution, custom reporting on ROI and ROAS, dedicated onboarding and SSO. Activation is a paid add-on.
The free plan
B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models.
Trying it first
Guided free trial available for the Advanced plan.
Read from dreamdata.io on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
B2B attribution and go-to-market analytics. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards, web analytics.
Customer journeys, company identification, attribution and audiences.
- Customer journeys
- Tracks known, anonymous and cookieless touchpoints and merges them with CRM and other go-to-market data into one B2B journey view.
- Company identification
- The vendor says its IP-to-company matching identifies up to 80% of visiting companies.
- Attribution and reporting
- Custom attribution models, revenue and content analytics, and reporting on ROI and ROAS with AI summaries.
- Audiences and notifications
- An audience builder for ad platforms and notifications to sales about highly engaged accounts; advanced activation is an add-on.
- Dreamdata AI
- An analytics agent that answers questions in plain English, and an MCP server for connecting an LLM.
Where it runs
- Web
What it works with
- HubSpot
- Salesforce
- LinkedIn Ads
- Slack
- Microsoft Teams
Dreamdata is made by Dreamdata.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/58
Other website and product analytics tools it is graded above
Dreamdata's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13.
It stands best on platforms and integrations (B, above 20 of 58) and worst on features (C, above 1).
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Dreamdata’s own letter is outlined.
- CValue for moneyAbove 5 of 58
- CFree plan and trialAbove 17 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- BPlatforms and integrationsAbove 20 of 58
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Dreamdata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 27 of the 58 other website and product analytics tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, HubSpot, Salesforce and LinkedIn Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Dreamdata’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Segment, Mixpanel, Heap, Amplitude and Google Analytics
The 5 tools Dreamdata is most often weighed against, with where each one differs from it.
- 2.4GPA
Segment
Free trial
Customer data platform from Twilio that collects and routes events.
- Dreamdata has a free plan. Segment does not, though it has a free trial.
- Dreamdata also covers reports, dashboards and web analytics.
- Segment also covers workflow automation.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Dreamdata also covers reports and dashboards.
- Mixpanel also covers session replay and a/B testing.
- 2.2GPA
Heap
Free plan
Product analytics that captures every click without manual tagging.
- Dreamdata also covers reports.
- Heap also covers session replay.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Dreamdata also covers reports and dashboards.
- Amplitude also covers surveys, session replay and a/B testing.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Only Google Analytics lists iOS and Android apps.
- Dreamdata also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Dreamdata free?
Dreamdata has a free plan. B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models.
How much does Dreamdata cost?
Dreamdata lists 2 plans. Free: $0 per month.
What platforms does Dreamdata work on?
Dreamdata is available on Web.
Does Dreamdata have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Dreamdata is listed for Web.
Does Dreamdata have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Dreamdata is listed for Web.
Is Dreamdata open source?
Dreamdata is not described as open source on its own site, as read on Nov 12, 2026.
Does Dreamdata have an API?
Yes. Dreamdata offers a public API, according to its own site.
What does Dreamdata integrate with?
Dreamdata's listing names HubSpot, Salesforce, LinkedIn Ads, Slack and Microsoft Teams.
Does Dreamdata have a free trial?
Yes. Guided free trial available for the Advanced plan.
Who makes Dreamdata?
Dreamdata is made by a company of the same name.
What are the alternatives to Dreamdata?
The closest alternatives to Dreamdata in our directory are Segment, Mixpanel, Heap, Amplitude and Google Analytics.
How does Dreamdata compare with other website and product analytics tools?
Dreamdata's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13.
Could I make my own version of Dreamdata?
The plain part of Dreamdata you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Dreamdata’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Dreamdata's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Dreamdata. Prices change, so check dreamdata.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Dreamdata, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/dreamdata
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Dreamdata: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/dreamdata
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/dreamdata/guide
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See our other guides
The best-graded website and product analytics tools after Dreamdata, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Dreamdata’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Dreamdata is a trademark of its owner, and this guide is not made, paid for or approved by Dreamdata. Prices and plans change: check dreamdata.io before you buy.