Countly vs Mixpanel (2026): which should you pick?
As of Nov 12, 2026, Mixpanel grades higher than Countly: 3.0 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Mixpanel grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Countly
Self-hosted product analytics for web, mobile and desktop apps
Mixpanel
Event-based product analytics with replays, flags and experiments
Which one is for you
Pick Countly if
- Fits if you track mobile apps and want your data on your own server
- Works for teams that want the choice of self-hosted or hosted
Look elsewhere if
- Pricey if you want the full platform: Flex starts at $175 a month
- Skip it if you don't want to run a server, as Lite is self-hosted
- Watch out: Adaptivity, Intelligence and the uptime SLA are paid add-ons on Flex
- Watch out: Enterprise has no published price and bills yearly
Pick Mixpanel if
- Fits if you want to see where people drop out of sign-up and who comes back
- Works for startups that stay under 1M events a month, with any number of seats
Look elsewhere if
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
- Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
- Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal
How we grade them
| 2.2GPACountlyFair | 3.0GPAMixpanelVery good | |
|---|---|---|
| Value for money | CFlex from $175 a month, above the category's dearer-quarter start of $159. Lite is free if you host it, which is a C by our rule. | AA site with 10,000 visitors a month fits inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Past that, Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. |
| Free plan and trial | BLite is free with 20+ plugins and community support, and Flex has a 14-day trial. Lite needs your own server. | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The caps: 5 saved reports per seat, and cohorts you can build but not save. |
| Features | CAnalytics, engagement, funnels and retention. Lite lacks Cee, Drill and Journeys, which are in the full platform. | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. |
| Ease of use | CNo rating on record. Flex is hosted for you, but Lite means running a server. | CNo rating on record. Autocapture works on web and mobile, but you'll still want a tracking plan, and building useful funnels and cohorts takes some learning. AI summaries and an MCP server take questions in plain words. |
| Platforms and integrations | CA web dashboard. The listing names no integrations. | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. |
| Best for | product analytics for web and mobile apps | funnels and retention for apps and sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Countly and Mixpanel. How we grade
Price against what you get
Countly starts at $175 a month and scores 2.0 out of 4 on features, ease of use and platforms. Mixpanel starts at $100 a month and scores 2.7.
Mixpanel scores higher and starts $75 a month lower. Of the other website and product analytics tools on the chart, 26 score higher than Countly for less, and none scores higher than Mixpanel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Countly is open source and self-hostable, according to its own site.
- Countly also covers surveys.
- Mixpanel also covers session replay.
At a glance
| Countly | Mixpanel | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $175 per month and up | $100 per month for 1.5M events, billed annually ($140 billed monthly) |
| Free plan | Countly Lite: the open-source core, self-hosted on your own server, with community support only and no SLA. | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. |
| Free trial | 14-day free trial of Flex | None listed |
| Web | ||
| Made by | Countly Ltd. | Mixpanel |
| Price read from | countly.com | mixpanel.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Countly
- Flex is billed by monthly active users rather than seats; the page gives only a $175 starting price and an estimator.
- On Flex, Adaptivity and Intelligence are paid add-ons, and the uptime SLA is an add-on.
- Enterprise has no published price and is billed annually per deployment.
- Lite is self-hosted with community support only and does not include the full platform, such as Cee, Drill and Journeys.
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Key features
Countly
- Mobile, web and desktop analytics
- SDKs for iOS, Android, JavaScript, macOS, Windows and Linux apps feed one data layer with real-time events, sessions and user profiles.
- Engagement tools
- The Adaptivity capability covers push notifications, in-app messages, journeys, A/B tests, surveys and hooks, acting on the same data.
- Funnels, retention and flows
- The Intelligence capability adds funnels, retention, flows, formulas, crash reporting and the Drill query tool.
- Data control
- Data can be masked, transformed and validated as it is collected, and the vendor says it has no default access to Flex or Enterprise data.
- Cee AI agent and MCP
- Cee is Countly's AI agent, part of the Intelligence add-on on Flex. Your own AI can also connect to Countly through MCP.
- Choice of hosting
- Run it on your own infrastructure, including air-gapped networks, or on Flex in the Google Cloud region you choose.
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Plans
Countly
Countly Lite$0
Open-source core you host yourself, with 20+ plugins including dashboards, profiles, crashes, funnels and retention.
Countly Flex$175
per month and up
Dedicated private-cloud instance billed monthly by usage (MAU). Includes Advanced Analytics; Adaptivity and Intelligence are add-ons.
Countly EnterpriseCustom
Self-hosted or in your own cloud, priced per deployment and billed annually, with every capability and dedicated support.
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Ways to pay less
Countly
No public discounts listed.
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Common questions
Which is cheaper, Countly or Mixpanel?
As of Nov 12, 2026, Mixpanel is cheaper to start with: $100 a month, against $175 a month for Countly. Countly starts at $175 per month and up, and Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly).
Which has a free plan, Countly or Mixpanel?
As of Nov 12, 2026, both Countly and Mixpanel have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.