Amplitude vs Countly (2026): which should you pick?
As of Nov 12, 2026, Amplitude grades higher than Countly: 3.0 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Amplitude grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
Countly
Self-hosted product analytics for web, mobile and desktop apps
Which one is for you
Pick Amplitude if
- Fits if you're a startup that stays under 2M events a month and pays nothing
- Works for teams of any size, since every plan has unlimited seats
Look elsewhere if
- Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
- Not for you if you want a published price for experiment results and SSO, which start on Growth
- Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
- Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
- Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on
Pick Countly if
- Fits if you track mobile apps and want your data on your own server
- Works for teams that want the choice of self-hosted or hosted
Look elsewhere if
- Pricey if you want the full platform: Flex starts at $175 a month
- Skip it if you don't want to run a server, as Lite is self-hosted
- Watch out: Adaptivity, Intelligence and the uptime SLA are paid add-ons on Flex
- Watch out: Enterprise has no published price and bills yearly
How we grade them
| 3.0GPAAmplitudeVery good | 2.2GPACountlyFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | CFlex from $175 a month, above the category's dearer-quarter start of $159. Lite is free if you host it, which is a C by our rule. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. The caps: only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | BLite is free with 20+ plugins and community support, and Flex has a 14-day trial. Lite needs your own server. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That covers the whole product analytics job. Experiment results and SSO need Growth, which is sold through sales. | CAnalytics, engagement, funnels and retention. Lite lacks Cee, Drill and Journeys, which are in the full platform. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. AI agents on every plan take questions in plain words. | CNo rating on record. Flex is hosted for you, but Lite means running a server. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | CA web dashboard. The listing names no integrations. |
| Best for | product analytics free up to 2M events a month | product analytics for web and mobile apps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Countly. How we grade
Price against what you get
Amplitude starts at $75 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Countly starts at $175 a month and scores 2.0.
Amplitude scores higher and starts $100 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Amplitude for less, and 26 score higher than Countly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Countly is open source and self-hostable, according to its own site.
- Amplitude also covers session replay.
At a glance
| Amplitude | Countly | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | $175 per month and up |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | Countly Lite: the open-source core, self-hosted on your own server, with community support only and no SLA. |
| Free trial | None listed | 14-day free trial of Flex |
| Web | ||
| Made by | Amplitude, Inc. | Countly Ltd. |
| Price read from | amplitude.com | countly.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Countly
- Flex is billed by monthly active users rather than seats; the page gives only a $175 starting price and an estimator.
- On Flex, Adaptivity and Intelligence are paid add-ons, and the uptime SLA is an add-on.
- Enterprise has no published price and is billed annually per deployment.
- Lite is self-hosted with community support only and does not include the full platform, such as Cee, Drill and Journeys.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Countly
- Mobile, web and desktop analytics
- SDKs for iOS, Android, JavaScript, macOS, Windows and Linux apps feed one data layer with real-time events, sessions and user profiles.
- Engagement tools
- The Adaptivity capability covers push notifications, in-app messages, journeys, A/B tests, surveys and hooks, acting on the same data.
- Funnels, retention and flows
- The Intelligence capability adds funnels, retention, flows, formulas, crash reporting and the Drill query tool.
- Data control
- Data can be masked, transformed and validated as it is collected, and the vendor says it has no default access to Flex or Enterprise data.
- Cee AI agent and MCP
- Cee is Countly's AI agent, part of the Intelligence add-on on Flex. Your own AI can also connect to Countly through MCP.
- Choice of hosting
- Run it on your own infrastructure, including air-gapped networks, or on Flex in the Google Cloud region you choose.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Countly
Countly Lite$0
Open-source core you host yourself, with 20+ plugins including dashboards, profiles, crashes, funnels and retention.
Countly Flex$175
per month and up
Dedicated private-cloud instance billed monthly by usage (MAU). Includes Advanced Analytics; Adaptivity and Intelligence are add-ons.
Countly EnterpriseCustom
Self-hosted or in your own cloud, priced per deployment and billed annually, with every capability and dedicated support.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Countly
No public discounts listed.
Common questions
Which is cheaper, Amplitude or Countly?
As of Nov 12, 2026, Amplitude is cheaper to start with: $75 a month when paid by the year, against $175 a month for Countly. Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free), and Countly starts at $175 per month and up.
Which has a free plan, Amplitude or Countly?
As of Nov 12, 2026, both Amplitude and Countly have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.