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Countly vs Piwik PRO (2026): which should you pick?

As of Nov 12, 2026, Countly and Piwik PRO share a 2.2 GPA, and only Countly has a free plan.

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA

Countly grades higher on the free plan. Piwik PRO grades higher on features. They get the same grade on value for money, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Countly

Self-hosted product analytics for web, mobile and desktop apps

Free plan · from $175/mo

Piwik PRO

Privacy-focused analytics suite with tag and consent management

Free trial · from €36/mo

Which one is for you

Pick Countly if

  • Fits if you track mobile apps and want your data on your own server
  • Works for teams that want the choice of self-hosted or hosted

Look elsewhere if

  • Pricey if you want the full platform: Flex starts at $175 a month
  • Skip it if you don't want to run a server, as Lite is self-hosted
  • Watch out: Adaptivity, Intelligence and the uptime SLA are paid add-ons on Flex
  • Watch out: Enterprise has no published price and bills yearly

Pick Piwik PRO if

  • Fits if you need analytics, tags and a consent banner from one EU-friendly vendor
  • Works for a company that must choose where its data is hosted

Look elsewhere if

  • Skip it if you want a free plan, since only the 30-day trial is free
  • Tight if you're near 2M monthly actions or 20 domains, which cap Business
  • Pricey if you need CSV exports to BigQuery, S3 or SFTP, extended retention or onboarding, all paid add-ons
  • Watch out: the page lists euros and gives the Business price no billing period

How we grade them

2.2GPACountlyFair2.2GPAPiwik PROFair
Value for money
CFlex from $175 a month, above the category's dearer-quarter start of $159. Lite is free if you host it, which is a C by our rule.
CBusiness is €36 a month and up, roughly $39, in the middle of the analytics range. Enterprise starts at €366 a month, billed annually.
Free plan and trial
BLite is free with 20+ plugins and community support, and Flex has a 14-day trial. Lite needs your own server.
C30-day trial of Business with no card. No free plan.
Features
CAnalytics, engagement, funnels and retention. Lite lacks Cee, Drill and Journeys, which are in the full platform.
BWeb and mobile analytics, tag manager, consent manager, data activation and anonymous tracking. Raw data is API only on Business, and exports are paid add-ons.
Ease of use
CNo rating on record. Flex is hosted for you, but Lite means running a server.
CNo store rating on record. It's a full suite with tags and consent rules to configure.
Platforms and integrations
CA web dashboard. The listing names no integrations.
CWeb only, with Google Ads and Search Console connections listed.
Best forproduct analytics for web and mobile appsprivacy-first analytics with a tag manager

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Countly and Piwik PRO. How we grade

Price against what you get

Countly starts at $175 a month and scores 2.0 out of 4 on features, ease of use and platforms. Piwik PRO starts at about $40.22 a month and scores 2.3.

Piwik PRO scores higher and starts $134.78 a month lower. Of the other website and product analytics tools on the chart, 26 score higher than Countly for less, and 13 score higher than Piwik PRO for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$0.5$1$2$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessCountlyPiwik PRO

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of website and product analytics tools, and the best at every price

Where they differ

  • Countly is open source and self-hostable, according to its own site.
  • Countly also covers surveys and a/B testing.
  • Piwik PRO also covers reports and dashboards.
In commonWebPublic APIWeb analytics

At a glance

CountlyPiwik PRO
PricingFree planFree trial
Starts at$175 per month and up€36 per month and up, billing basis not shown
Free planCountly Lite: the open-source core, self-hosted on your own server, with community support only and no SLA.None
Free trial14-day free trial of Flex30-day free trial of Business, no credit card required
Web
Made byCountly Ltd.Piwik PRO
Price read fromcountly.compiwik.pro
CheckedNov 12, 2026Nov 12, 2026

Worth knowing

Countly

  • Flex is billed by monthly active users rather than seats; the page gives only a $175 starting price and an estimator.
  • On Flex, Adaptivity and Intelligence are paid add-ons, and the uptime SLA is an add-on.
  • Enterprise has no published price and is billed annually per deployment.
  • Lite is self-hosted with community support only and does not include the full platform, such as Cee, Drill and Journeys.

Piwik PRO

  • Prices on the page are in euros, and the Business price carries no billing period.
  • Business is capped at 2M monthly actions and 20 domains; raw data access there is API only.
  • CSV exports to BigQuery, S3 or SFTP, extended retention and onboarding are paid add-ons.
  • Enterprise has no published total: the page gives a starting figure and a quote form.

Key features

Countly

Mobile, web and desktop analytics
SDKs for iOS, Android, JavaScript, macOS, Windows and Linux apps feed one data layer with real-time events, sessions and user profiles.
Engagement tools
The Adaptivity capability covers push notifications, in-app messages, journeys, A/B tests, surveys and hooks, acting on the same data.
Funnels, retention and flows
The Intelligence capability adds funnels, retention, flows, formulas, crash reporting and the Drill query tool.
Data control
Data can be masked, transformed and validated as it is collected, and the vendor says it has no default access to Flex or Enterprise data.
Cee AI agent and MCP
Cee is Countly's AI agent, part of the Intelligence add-on on Flex. Your own AI can also connect to Countly through MCP.
Choice of hosting
Run it on your own infrastructure, including air-gapped networks, or on Flex in the Google Cloud region you choose.

Piwik PRO

Analytics for web and mobile
Ecommerce tracking, customer journey analytics, product analytics and custom reports and dashboards, with no data sampling by default.
Tag Manager
A tag management module is part of the suite, with server-side tracking and tagging listed among the use cases.
Consent manager
A consent management platform covers 1 to 20 domains on Business and scans up to 5,000 subpages.
Data activation
Visitor data can be sent on to other tools; Business allows 300 profiles a month, and unlimited activation is an add-on.
Hosting and compliance options
Business runs in EU-operated hosting in Sweden. Enterprise adds data centers in several regions, US HIPAA-compliant Azure and private cloud.
Anonymous tracking
The vendor says its anonymous tracking still records visits when users decline cookies, and it lists GDPR, CCPA and HIPAA support.

Plans

Countly

  • Countly Lite$0

    Open-source core you host yourself, with 20+ plugins including dashboards, profiles, crashes, funnels and retention.

  • Countly Flex$175

    per month and up

    Dedicated private-cloud instance billed monthly by usage (MAU). Includes Advanced Analytics; Adaptivity and Intelligence are add-ons.

  • Countly EnterpriseCustom

    Self-hosted or in your own cloud, priced per deployment and billed annually, with every capability and dedicated support.

Piwik PRO

  • Business€36

    per month and up, billing basis not shown

    Euro prices. Up to 2M monthly actions across 20 domains, 25 months of retention and EU-operated hosting in Sweden.

  • Enterprise€366

    per month, billed annually, and up

    Euro prices. Three tiers from 1M actions a month with global hosting, SSO, a BAA and dedicated support; sold through sales.

Common questions

Which is cheaper, Countly or Piwik PRO?

As of Nov 12, 2026, Piwik PRO is cheaper to start with: about $40.22 a month, against $175 a month for Countly. Countly starts at $175 per month and up, and Piwik PRO starts at €36 per month and up, billing basis not shown.

Which has a free plan, Countly or Piwik PRO?

As of Nov 12, 2026, only Countly has a free plan. Piwik PRO does not, though it has a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade