Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Fathom Analytics report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for cookie-free stats across lots of client sites
Fathom is a no-cookie page counter: one dashboard with pages, referrers, campaigns, events and revenue, plus email reports you can send to clients. Every plan has every feature and covers 50 sites. There's no free plan, though, and the 7-day trial wants your card up front.
Who Fathom Analytics is for
- Great if you're an agency sending traffic reports to lots of clients
- Handy when you want stats without a cookie banner
- Good for bloggers and small businesses leaving Google Analytics
Who Fathom Analytics is not for
- Skip it if you want to try it without handing over a card
- Tight if you track lots of custom events, as they eat into your pageview allowance
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
Why Fathom Analytics gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan.
- DFree plan and trialNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats.
- CFeaturesPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record.
- BEase of useNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. One page shows everything.
- BPlatforms and integrationsWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API.
What these grades rest on. Graded from this listing, whose facts were read from Fathom's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/fathom-analytics#review"><img src="https://toolgpa.com/badge/fathom-analytics.svg" alt="Fathom Analytics: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Fathom Analytics stands among website and product analytics tools
Fathom Analytics's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on ease of use (B, above 10 of 13) and worst on free plan and trial (D, above 0).
Its paid plans start at $12.50 a month, against a middle price of $39 for the category: 1 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Fathom Analytics’s own letter is outlined.
- BValue for moneyAbove 6 of 13, level with 1
- DFree plan and trialAbove 0 of 13
- CFeaturesAbove 0 of 13, level with 3
- BEase of useAbove 10 of 13, level with 3
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Fathom Analytics, or make your own?
Keep it
The plain part of Fathom Analytics you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $150 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Ghost and Webflow among them, and has an API.
What this rests on. Fathom Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Fathom Analytics?
Fathom Analytics is a privacy-first page counter for websites: it works without cookies and does not track individuals, so it needs no consent banner, and visitor data from the EU is processed in the EU. One dashboard shows popular pages, referrers, campaigns, events and revenue, with scheduled email reports for clients. Every plan has the same features, priced by monthly pageviews across at least 50 sites.
Fathom Analytics is a paid product with a free trial, starting at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). See every plan
Good for
- Site owners who want traffic stats without a cookie banner
- Agencies reporting on many client sites
- Bloggers and small businesses leaving Google Analytics
Worth knowing
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Key features
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Fathom Analytics pricing
- Starts at
- $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial, card required; Fathom emails you before billing starts
| Plan | Price | What you get |
|---|---|---|
| Fathom Analytics | $12.50per month for up to 100k pageviews, billed yearly ($15 billed monthly) | Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly. |
| High traffic | Custom | High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly. |
Read from usefathom.com on Oct 18, 2026. Prices change, so confirm with Fathom Analytics before you buy.
Ways to pay less
- Annual discount2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Stated on usefathom.com
Works with
- WordPress
- Ghost
- Webflow
- Next.js
- Nuxt
- Google Search Console
- Google Analytics
Fathom Analytics alternatives
- Fathom Analytics vs Plausible
Free plan · from $7.50/mo
- Fathom Analytics vs Matomo
Free plan · from $26/mo
- Fathom Analytics vs Google Analytics
Free plan
Common questions
Is Fathom Analytics free?
No, Fathom Analytics is a paid product, but you can try it first. 7-day free trial, card required; Fathom emails you before billing starts.
How much does Fathom Analytics cost?
Fathom Analytics lists 2 plans. Fathom Analytics: $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). High traffic: custom pricing. Prices were read from usefathom.com on Oct 18, 2026.
What platforms does Fathom Analytics work on?
Fathom Analytics is available on Web.
Does Fathom Analytics offer any discounts?
Fathom Analytics publicly lists the following: 2 months free with yearly billing.
Does Fathom Analytics have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Fathom Analytics is listed for Web.
Does Fathom Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Fathom Analytics is listed for Web.
Is Fathom Analytics open source?
Fathom Analytics is not described as open source on its own site, as read on Oct 18, 2026.
Does Fathom Analytics have an API?
Yes. Fathom Analytics offers a public API, according to its own site.
What does Fathom Analytics integrate with?
Fathom Analytics's listing names WordPress, Ghost, Webflow, Next.js, Nuxt, Google Search Console and Google Analytics. A listing names up to eight integrations, so it may connect to more.
Who makes Fathom Analytics?
Fathom Analytics is made by Fathom Analytics. It dates from 2018.
What are the alternatives to Fathom Analytics?
The closest alternatives to Fathom Analytics in our directory are Plausible, Matomo, Google Analytics and Microsoft Clarity. Each one has a side-by-side comparison with Fathom Analytics.
How does Fathom Analytics compare with other website and product analytics tools?
Fathom Analytics's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. It stands best on ease of use (B, above 10 of 13) and worst on free plan and trial (D, above 0).
Is Fathom Analytics good value for money?
ToolGPA grades Fathom Analytics B for value for money. Its paid plans start at $12.50 a month, against a middle price of $39 for the category: 1 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Fathom Analytics?
The plain part of Fathom Analytics you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $150 a year. What you could not make: A tracking script and a database that counts every visit. It plugs into other products, WordPress, Ghost and Webflow among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.