The Fathom Analytics Insider’s Guide
Everything we know about Fathom Analytics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Fathom Analytics
The Insider’s Guide
Cookie-free, privacy-first website analytics priced by pageviews
Every plan, grade, refund rule and rival among website and product analytics tools, read from Fathom Analytics’s own pages.
Made by Fathom Analytics · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Fathom Analytics’s own pages, its app-store listings and our grades. Every fact in it is on Fathom Analytics’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 2 of the 13 other website and product analytics tools we grade
Fathom Analytics is a privacy-first page counter for websites: it works without cookies and does not track individuals, so it needs no consent banner, and visitor data from the EU is processed in the EU. One dashboard shows popular pages, referrers, campaigns, events and revenue, with scheduled email reports for clients. Every plan has the same features, priced by monthly pageviews across at least 50 sites.
To get you started, here are 9 things to know about Fathom Analytics, taken from its own pages and our grades.
No rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like.
- 1
Best for cookie-free stats across lots of client sites
Fathom is a no-cookie page counter: one dashboard with pages, referrers, campaigns, events and revenue, plus email reports you can send to clients.
- 2
Paid plans start at $12.50 a month
As its pricing page puts it: $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- 3
You can try it first
7-day free trial, card required; Fathom emails you before billing starts
- 4
It runs on Web
Web.
- 5
No cookies or consent banner
Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- 6
Single-page dashboard
Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- 7
Events and revenue
Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- 8
A 2.4 GPA, above 2 of 13
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Fathom Analytics you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Fathom Analytics at a glance
- Pricing
- Free trial, from $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial, card required; Fathom emails you before billing starts
- Runs on
- Web
- Made by
- Fathom Analytics, since 2018
- Category
- Website & Product Analytics
- Our grade
- 2.4 GPA, fair
The report card
Best for cookie-free stats across lots of client sites
Fathom is a no-cookie page counter: one dashboard with pages, referrers, campaigns, events and revenue, plus email reports you can send to clients. Every plan has every feature and covers 50 sites. There's no free plan, though, and the 7-day trial wants your card up front.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. |
| Free plan and trial | D | No free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. |
| Features | C | Pages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. |
| Ease of use | B | No rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. One page shows everything. |
| Platforms and integrations | B | Web only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Fathom Analytics is for
- Great if you're an agency sending traffic reports to lots of clients
- Handy when you want stats without a cookie banner
- Good for bloggers and small businesses leaving Google Analytics
Who it is not for
- Skip it if you want to try it without handing over a card
- Tight if you track lots of custom events, as they eat into your pageview allowance
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
Good to know
Good for
- Site owners who want traffic stats without a cookie banner
- Agencies reporting on many client sites
- Bloggers and small businesses leaving Google Analytics
Worth knowing
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.50
A month to start
Fathom Analytics is a paid product with a free trial, starting at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
That's inside the cheapest quarter of what this category charges, with every feature on every plan.
Fathom Analytics
$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High traffic
Custom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Trying it first
7-day free trial, card required; Fathom emails you before billing starts
Read from usefathom.com on Oct 18, 2026.
Ways to pay less
Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Stated on usefathom.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Cookie-free, privacy-first website analytics priced by pageviews. Here is what it does, as its own site describes it, and what it covers: public API, reports, web analytics.
Pages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports.
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Where it runs
- Web
What it works with
- WordPress
- Ghost
- Webflow
- Next.js
- Nuxt
- Google Search Console
- Google Analytics
Fathom Analytics is made by Fathom Analytics, and has been around since 2018.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/13
Other website and product analytics tools it is graded above
Fathom Analytics's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on ease of use (B, above 10 of 13) and worst on free plan and trial (D, above 0).
Its paid plans start at $12.50 a month, against a middle price of $39 for the category: 1 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Fathom Analytics’s own letter is outlined.
- BValue for moneyAbove 6 of 13
- DFree plan and trialAbove 0 of 13
- CFeaturesAbove 0 of 13
- BEase of useAbove 10 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Fathom Analytics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Fathom Analytics you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $150 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Ghost and Webflow among them, and has an API.
What this rests on. Fathom Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Plausible, Matomo, Google Analytics and Microsoft Clarity
The 4 tools Fathom Analytics is most often weighed against, with where each one differs from it.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- Plausible has a free plan. Fathom Analytics does not, though it has a free trial.
- Plausible is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
- 2.4GPA
Matomo
Free plan · from $26/mo
Open-source web analytics you can host yourself or in Matomo's cloud.
- Matomo has a free plan. Fathom Analytics does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Google Analytics has a free plan. Fathom Analytics does not, though it has a free trial.
- Only Google Analytics lists iOS and Android apps.
- 3.2GPA
Microsoft Clarity
Free
Free session recordings and heatmaps from Microsoft, no traffic cap.
- Microsoft Clarity has a free plan. Fathom Analytics does not, though it has a free trial.
- Fathom Analytics also covers reports.
- Microsoft Clarity also covers session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Fathom Analytics free?
No, Fathom Analytics is a paid product, but you can try it first. 7-day free trial, card required; Fathom emails you before billing starts.
How much does Fathom Analytics cost?
Fathom Analytics lists 2 plans. Fathom Analytics: $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
What platforms does Fathom Analytics work on?
Fathom Analytics is available on Web.
Does Fathom Analytics offer any discounts?
Fathom Analytics publicly lists the following: 2 months free with yearly billing.
Does Fathom Analytics have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Fathom Analytics is listed for Web.
Does Fathom Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Fathom Analytics is listed for Web.
Is Fathom Analytics open source?
Fathom Analytics is not described as open source on its own site, as read on Oct 18, 2026.
Does Fathom Analytics have an API?
Yes. Fathom Analytics offers a public API, according to its own site.
What does Fathom Analytics integrate with?
Fathom Analytics's listing names WordPress, Ghost, Webflow, Next.js, Nuxt, Google Search Console and Google Analytics.
Who makes Fathom Analytics?
Fathom Analytics is made by Fathom Analytics. It dates from 2018.
What are the alternatives to Fathom Analytics?
The closest alternatives to Fathom Analytics in our directory are Plausible, Matomo, Google Analytics and Microsoft Clarity.
How does Fathom Analytics compare with other website and product analytics tools?
Fathom Analytics's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
Is Fathom Analytics good value for money?
ToolGPA grades Fathom Analytics B for value for money. Its paid plans start at $12.50 a month, against a middle price of $39 for the category: 1 of the 6 others that charge start lower.
Could I make my own version of Fathom Analytics?
The plain part of Fathom Analytics you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Fathom Analytics’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Fathom's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Fathom Analytics. Prices change, so check usefathom.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Fathom Analytics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/fathom-analytics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Fathom Analytics: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/fathom-analytics
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/fathom-analytics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Fathom Analytics, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 14 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Fathom Analytics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Fathom Analytics is a trademark of its owner, and this guide is not made, paid for or approved by Fathom Analytics. Prices and plans change: check usefathom.com before you buy.