Alternatives · Analytics
Fathom Analytics alternatives
Fathom Analytics compared with 4 alternatives: Plausible, Matomo, Google Analytics and Microsoft Clarity.
Fathom Analytics is a paid product with a free trial, starting at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). All 4 alternatives are free or have a free plan.
4 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Fathom AnalyticsThis tool | Free trial · from $12.50/mo | Trial only | Web |
| Plausible | Free plan · from $7.50/mo | Yes | Web |
| Matomo | Free plan · from $26/mo | Yes | Web |
| Google Analytics | Free plan | Yes | Web, iOS, Android |
| Microsoft Clarity | Free | Free | Web |
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.
Plausible and Microsoft Clarity start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Fathom Analytics
- Free plan · from $7.50/mo
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
- Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Plausible has a free plan. Fathom Analytics does not, though it has a free trial.
- Plausible is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
Suits: Site owners who want traffic numbers without a cookie banner
- Free plan · from $26/mo
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
- Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business). Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Matomo has a free plan. Fathom Analytics does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- Matomo also covers session replay and a/B testing.
- Fathom Analytics also covers reports.
Suits: Organizations that must keep analytics data on their own servers
- Free plan
Google Analytics
Google's free website and app analytics, with a paid 360 tier
- Google Analytics has a free plan. Fathom Analytics does not, though it has a free trial.
- Only Google Analytics lists iOS and Android apps.
Suits: Small businesses and site owners who want free traffic reports
- Free
Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
- Microsoft Clarity is free. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Microsoft Clarity has a free plan. Fathom Analytics does not, though it has a free trial.
- Microsoft Clarity also covers session replay.
- Fathom Analytics also covers reports.
Suits: Small sites and blogs that want recordings and heatmaps at no cost
Limits worth knowing in Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Common questions
What are the alternatives to Fathom Analytics?
The alternatives to Fathom Analytics in this directory are Plausible, Matomo, Google Analytics and Microsoft Clarity. Each one has a side-by-side comparison with Fathom Analytics.
Is there a free alternative to Fathom Analytics?
Yes. Microsoft Clarity is free to use. Plausible, Matomo and Google Analytics have a free plan alongside paid ones.
Which Fathom Analytics alternatives work on Android?
The Fathom Analytics listing does not include an Android app. Google Analytics lists one.
Which Fathom Analytics alternatives work on iOS?
The Fathom Analytics listing does not include an iOS app. Google Analytics lists one.
Is there an open-source alternative to Fathom Analytics?
Plausible and Matomo are described as open source on their own sites.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.