Fathom Analytics vs GoSquared (2026): which should you pick?
As of Nov 13, 2026, GoSquared grades higher than Fathom Analytics: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Fathom Analytics grades higher on ease of use. GoSquared grades higher on the free plan and features. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
GoSquared
Real-time website analytics with simple, privacy-minded reports
Which one is for you
Pick Fathom Analytics if
- Fits if you're an agency sending traffic reports to many clients
- Works for bloggers and small businesses who want stats without a cookie banner
Look elsewhere if
- Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
- Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
- Too light for anyone who wants recordings, funnels or visitor-level data
- Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites
Pick GoSquared if
- Fits if you run a few small sites and want live visitor numbers
- Works for people who want one monthly price tied to pageviews
Look elsewhere if
- Tight if you track a lot of events, because every event counts toward your pageview quota
- Tight if you run many sites, as projects cap at 3 on Starter and 20 on Scale
- Skip it if you want phone support, as only email support is listed
- Watch out: the page shows pounds to UK and EU visitors, and only a monthly price is shown
How we grade them
| 2.4GPAFathom AnalyticsFair | 2.6GPAGoSquaredGood | |
|---|---|---|
| Value for money | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. | B$9 a month for 100,000 pageviews, inside the cheaper quarter of analytics tools, which starts at $13. It is not under 60% of that figure, so not an A. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. | CA 7-day trial on every plan, with no free plan. The listing does not say whether a card is needed. |
| Features | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. | BReal-time and historical reports, events, UTM campaigns, email reports and team sharing on every plan. The listing shows no gap in the core work. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. Everything is on one page. | CNo store rating on record. You add a tracking snippet and set up projects and events. |
| Platforms and integrations | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. | BWeb only, with Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio and Numerics listed. |
| Best for | cookie-free stats across lots of client sites | simple real-time website analytics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fathom Analytics and GoSquared. How we grade
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. GoSquared starts at $9 a month and scores 2.7.
They score the same, and GoSquared starts $3.50 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than Fathom Analytics for less, and none scores higher than GoSquared for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GoSquared also covers dashboards.
At a glance
| Fathom Analytics | GoSquared | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | $9 per month for 100,000 pageviews |
| Free plan | None | None |
| Free trial | 7-day free trial, card required; Fathom emails you before billing starts | 7-day free trial on all plans, cancel any time |
| Web | ||
| Made by | Fathom Analytics | Go Squared Ltd |
| Price read from | usefathom.com | gosquared.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
GoSquared
- Pricing rises with monthly pageviews, and tracked events use the same quota.
- Project caps run from 3 on Starter to 20 on Scale.
- The pricing page shows pounds to UK and EU visitors and dollars elsewhere; only one billing period (monthly) is shown.
- The pricing page lists email support only.
Key features
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
GoSquared
- Real-time analytics
- Shows live visitor activity as well as historical reports, and describes itself as the original real-time website analytics.
- Event and campaign tracking
- Event tracking and UTM campaign tracking are on every plan; tracked events count toward the pageview quota.
- Email reports and team sharing
- Reports can be emailed, and every plan allows unlimited team sharing, with each project shareable with different people.
- Privacy controls
- The vendor says it is GDPR compliant, anonymizes data by default and does not sell ads or visitor data.
- Unlimited data retention
- All plans keep data without a time limit, so older periods stay available for comparison.
Plans
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
GoSquared
Starter$9
per month for up to 100,000 pageviews
3 projects. Events you track count toward the pageview quota.
Standard$24
per month for up to 500,000 pageviews
5 projects. Marked as the most popular plan.
Pro$49
per month for up to 1 million pageviews
10 projects.
Scale$99
per month for up to 2.5 million pageviews
20 projects.
Ways to pay less
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
GoSquared
No public discounts listed.
Common questions
Which is cheaper, Fathom Analytics or GoSquared?
As of Nov 13, 2026, GoSquared is cheaper to start with: $9 a month, against $12.50 a month for Fathom Analytics. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly), and GoSquared starts at $9 per month for 100,000 pageviews.
Which has a free plan, Fathom Analytics or GoSquared?
As of Nov 13, 2026, neither Fathom Analytics nor GoSquared has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.