GoSquared vs Plausible (2026): which should you pick?
As of Nov 13, 2026, GoSquared grades higher than Plausible: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
GoSquared grades higher on value for money and features. Plausible grades higher on ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GoSquared
Real-time website analytics with simple, privacy-minded reports
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
Which one is for you
Pick GoSquared if
- Fits if you run a few small sites and want live visitor numbers
- Works for people who want one monthly price tied to pageviews
Look elsewhere if
- Tight if you track a lot of events, because every event counts toward your pageview quota
- Tight if you run many sites, as projects cap at 3 on Starter and 20 on Scale
- Skip it if you want phone support, as only email support is listed
- Watch out: the page shows pounds to UK and EU visitors, and only a monthly price is shown
Pick Plausible if
- Fits if you want traffic numbers without putting a cookie banner on your site
- Works for EU organizations leaving Google Analytics that want data kept in the EU
Look elsewhere if
- Skip it if you want to watch visits or follow one visitor's path
- Tight if you're on Starter, which covers one site
- Pricey if you need funnels or ecommerce revenue, which start on Business at $15.83 a month for 10k pageviews
- Watch out: there's no free hosted plan, and the free Community Edition is self-hosted, updated twice a year, with no funnels or SSO
- Pricey if traffic grows: Starter is $19 a month at 100k pageviews and $69 at 1M, and SSO is Enterprise only
How we grade them
| 2.6GPAGoSquaredGood | 2.4GPAPlausibleFair | |
|---|---|---|
| Value for money | B$9 a month for 100,000 pageviews, inside the cheaper quarter of analytics tools, which starts at $13. It is not under 60% of that figure, so not an A. | C100,000 pageviews puts Starter at $19 a month billed monthly; the $7.50 yearly price only covers 10k. That lands mid-category, and it climbs to $69 at 1M. The free Community Edition only counts if you run your own server. |
| Free plan and trial | CA 7-day trial on every plan, with no free plan. The listing does not say whether a card is needed. | CThere's no free hosted plan, just a 30-day trial with no card. The free Community Edition is yours to keep, but you host it yourself, and it leaves out funnels, ecommerce revenue and SSO. |
| Features | BReal-time and historical reports, events, UTM campaigns, email reports and team sharing on every plan. The listing shows no gap in the core work. | CVisitors, sources, pages, goals, campaigns, Search Console queries and visits from AI tools, all on one page. It does the page counting job fully, and it's a smaller job: no recordings or per-visitor profiles, and funnels wait for Business. |
| Ease of use | CNo store rating on record. You add a tracking snippet and set up projects and events. | BNo rating on record, but the hosted version is a small script and one dashboard page, with nothing else to configure. The free Community Edition is a different story: your own server and your own updates. |
| Platforms and integrations | BWeb only, with Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio and Numerics listed. | BWeb only, no desktop or phone app. It works with Google Search Console, WordPress, Tag Manager, Google Data Studio and Slack, imports old Google Analytics data, and has an API. |
| Best for | simple real-time website analytics | simple visitor counts without a cookie banner |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GoSquared and Plausible. How we grade
Price against what you get
GoSquared starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Plausible starts at $7.50 a month and scores 2.7.
They score the same, and Plausible starts $1.50 a month lower. Of the other website and product analytics tools on the chart, none scores higher than GoSquared for less, and none scores higher than Plausible for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plausible is open source and self-hostable, according to its own site.
- GoSquared also covers reports and dashboards.
At a glance
| GoSquared | Plausible | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $9 per month for 100,000 pageviews | $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly) |
| Free plan | None | Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only. |
| Free trial | 7-day free trial on all plans, cancel any time | 30-day free trial of the cloud plans, no credit card required |
| Web | ||
| Made by | Go Squared Ltd | Plausible Analytics |
| Price read from | gosquared.com | plausible.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
GoSquared
- Pricing rises with monthly pageviews, and tracked events use the same quota.
- Project caps run from 3 on Starter to 20 on Scale.
- The pricing page shows pounds to UK and EU visitors and dollars elsewhere; only one billing period (monthly) is shown.
- The pricing page lists email support only.
Plausible
- There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
- Stats are aggregate only: there are no session recordings or per-visitor profiles.
- Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
- Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.
Key features
GoSquared
- Real-time analytics
- Shows live visitor activity as well as historical reports, and describes itself as the original real-time website analytics.
- Event and campaign tracking
- Event tracking and UTM campaign tracking are on every plan; tracked events count toward the pageview quota.
- Email reports and team sharing
- Reports can be emailed, and every plan allows unlimited team sharing, with each project shareable with different people.
- Privacy controls
- The vendor says it is GDPR compliant, anonymizes data by default and does not sell ads or visitor data.
- Unlimited data retention
- All plans keep data without a time limit, so older periods stay available for comparison.
Plausible
- No cookies or personal data
- Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.
- One-page dashboard
- Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.
- Goals, revenue and funnels
- Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.
- Search and campaign data
- Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.
- Lightweight script
- The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.
- Google Analytics import
- Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.
Plans
GoSquared
Starter$9
per month for up to 100,000 pageviews
3 projects. Events you track count toward the pageview quota.
Standard$24
per month for up to 500,000 pageviews
5 projects. Marked as the most popular plan.
Pro$49
per month for up to 1 million pageviews
10 projects.
Scale$99
per month for up to 2.5 million pageviews
20 projects.
Plausible
Starter$7.50
per month for up to 10k pageviews, billed yearly ($9 billed monthly)
One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.
Growth$11.67
per month for up to 10k pageviews, billed yearly ($14 billed monthly)
Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.
Business$15.83
per month for up to 10k pageviews, billed yearly ($19 billed monthly)
Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.
EnterpriseCustom
More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.
Community Edition$0
Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.
Ways to pay less
GoSquared
No public discounts listed.
Plausible
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.
Common questions
Which is cheaper, GoSquared or Plausible?
As of Nov 13, 2026, Plausible is cheaper to start with: $7.50 a month, against $9 a month for GoSquared. GoSquared starts at $9 per month for 100,000 pageviews, and Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
Which has a free plan, GoSquared or Plausible?
As of Nov 13, 2026, only Plausible has a free plan. GoSquared does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.