GoSquared vs Simple Analytics (2026): which should you pick?
As of Nov 13, 2026, GoSquared and Simple Analytics share a 2.6 GPA, and only Simple Analytics has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
GoSquared grades higher on value for money and features. Simple Analytics grades higher on the free plan and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GoSquared
Real-time website analytics with simple, privacy-minded reports
Simple Analytics
Cookieless web analytics hosted in the EU
Which one is for you
Pick GoSquared if
- Fits if you run a few small sites and want live visitor numbers
- Works for people who want one monthly price tied to pageviews
Look elsewhere if
- Tight if you track a lot of events, because every event counts toward your pageview quota
- Tight if you run many sites, as projects cap at 3 on Starter and 20 on Scale
- Skip it if you want phone support, as only email support is listed
- Watch out: the page shows pounds to UK and EU visitors, and only a monthly price is shown
Pick Simple Analytics if
- Fits if you want a single page of traffic numbers with no cookie banner
- Works for someone leaving GA4 who wants to run both side by side
Look elsewhere if
- Skip it if you want to follow individual visitors, as it records pageviews with no visitor IDs
- Tight if you stay free: 1 month of history and a badge shown on your site
- Pricey if you add team members, at $20 a month each
- Watch out: bills from $500 paid by bank transfer carry an extra 10% in fees
How we grade them
| 2.6GPAGoSquaredGood | 2.6GPASimple AnalyticsGood | |
|---|---|---|
| Value for money | B$9 a month for 100,000 pageviews, inside the cheaper quarter of analytics tools, which starts at $13. It is not under 60% of that figure, so not an A. | C$20 a month for up to 100k pageviews, with extra users $20 a month each. That's just above the analytics cheaper quarter of $16.58. |
| Free plan and trial | CA 7-day trial on every plan, with no free plan. The listing does not say whether a card is needed. | BFree plan: 1 user, 5 websites and unlimited pageviews under fair use. It keeps 1 month of history and requires a badge. There's also a 14-day trial with no card. |
| Features | BReal-time and historical reports, events, UTM campaigns, email reports and team sharing on every plan. The listing shows no gap in the core work. | CCookie-free pageviews and events, one-page dashboard, API and BI access, Google Analytics import and EU hosting. It does that job fully, but it doesn't follow individual users. |
| Ease of use | CNo store rating on record. You add a tracking snippet and set up projects and events. | BNo store rating on record. You paste in a script and read one page, with nothing to build. |
| Platforms and integrations | BWeb only, with Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio and Numerics listed. | BWeb only, but it works with WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify and Google Tag Manager, plus an API. |
| Best for | simple real-time website analytics | simple, cookie-free site stats |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GoSquared and Simple Analytics. How we grade
Price against what you get
GoSquared starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Simple Analytics starts at $20 a month and scores 2.7.
They score the same, and GoSquared starts $11 a month lower. Of the other website and product analytics tools on the chart, none scores higher than GoSquared for less, and 1 scores higher than Simple Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GoSquared also covers dashboards.
At a glance
| GoSquared | Simple Analytics | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $9 per month for 100,000 pageviews | $20 per month for up to 100k pageviews |
| Free plan | None | 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required. |
| Free trial | 7-day free trial on all plans, cancel any time | 14-day free trial of all features, no credit card required |
| Web | ||
| Made by | Go Squared Ltd | Simple Analytics B.V. |
| Price read from | gosquared.com | simpleanalytics.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
GoSquared
- Pricing rises with monthly pageviews, and tracked events use the same quota.
- Project caps run from 3 on Starter to 20 on Scale.
- The pricing page shows pounds to UK and EU visitors and dollars elsewhere; only one billing period (monthly) is shown.
- The pricing page lists email support only.
Simple Analytics
- The free plan keeps only the latest month of data and requires a Simple Analytics badge on the site.
- The price follows pageviews, and the paid plan includes one user; extra users are $20 a month each.
- Bills from $500 can be paid by bank transfer, with an extra 10% in banking and service fees.
- It records pageviews and events without visitor IDs, so it does not follow individual users across visits.
Key features
GoSquared
- Real-time analytics
- Shows live visitor activity as well as historical reports, and describes itself as the original real-time website analytics.
- Event and campaign tracking
- Event tracking and UTM campaign tracking are on every plan; tracked events count toward the pageview quota.
- Email reports and team sharing
- Reports can be emailed, and every plan allows unlimited team sharing, with each project shareable with different people.
- Privacy controls
- The vendor says it is GDPR compliant, anonymizes data by default and does not sell ads or visitor data.
- Unlimited data retention
- All plans keep data without a time limit, so older periods stay available for comparison.
Simple Analytics
- No cookies, no personal data
- The service says it sets no cookies, collects no personal data and creates no visitor IDs, so it does not need a consent banner.
- One-page dashboard
- Traffic is shown on a single dashboard that needs no configuration, with a public live dashboard available to view as an example.
- Run beside GA4
- Can run next to Google Analytics 4 to record pageviews and events from visitors who reject consent, so the two datasets can be compared.
- API and BI access
- A full API and exports let teams pull the data into their existing reporting tools. An MCP server and an AI assistant are also listed.
- Google Analytics import
- Historical Google Analytics data can be imported so reporting does not restart from zero after a switch.
- EU hosting
- Data is stored in the EU, with primary infrastructure in the Netherlands, and leaves it only when a customer opts into a feature such as the AI assistant.
Plans
GoSquared
Starter$9
per month for up to 100,000 pageviews
3 projects. Events you track count toward the pageview quota.
Standard$24
per month for up to 500,000 pageviews
5 projects. Marked as the most popular plan.
Pro$49
per month for up to 1 million pageviews
10 projects.
Scale$99
per month for up to 2.5 million pageviews
20 projects.
Simple Analytics
Free$0
For hobby sites: 1 user, 5 websites, the latest month of data and a required Simple Analytics badge.
Self-serve$20
per month for up to 100k pageviews
Price follows pageviews, up to 2.5M on the slider. Includes 1 user; each extra user is $20 a month. Annual billing shows 2 months free.
EnterpriseCustom
Quoted for your traffic, sites, data access and support needs; tied to a 30-day proof of concept run alongside GA4.
Ways to pay less
GoSquared
No public discounts listed.
Simple Analytics
- Annual discount
2 months free on annual billing
The pricing page shows an annual payment option labelled 2 months free; the yearly total depends on the pageview limit you pick.
Common questions
Which is cheaper, GoSquared or Simple Analytics?
As of Nov 13, 2026, GoSquared is cheaper to start with: $9 a month, against $20 a month for Simple Analytics. GoSquared starts at $9 per month for 100,000 pageviews, and Simple Analytics starts at $20 per month for up to 100k pageviews.
Which has a free plan, GoSquared or Simple Analytics?
As of Nov 13, 2026, only Simple Analytics has a free plan. GoSquared does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.