Clicky vs Fathom Analytics (2026): which should you pick?

Pick Clicky if

• Fits if you want live visitor logs on a small site
• Works for people who want heatmaps and uptime checks in one cheap plan

Look elsewhere if

• Tight if you stay free: 1 site, 3,000 daily pageviews and 30 days of history
• Pricey if you need heatmaps, as they need Pro Plus, $14.99 a month
• Watch out: caps are daily pageviews added up across all your sites
• Watch out: individual visitor logs are only guaranteed for 6 months on paid plans

Pick Fathom Analytics if

• Fits if you're an agency sending traffic reports to many clients
• Works for bloggers and small businesses who want stats without a cookie banner

Look elsewhere if

• Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
• Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
• Not for you if you want to host your analytics yourself, which Fathom doesn't offer
• Too light for anyone who wants recordings, funnels or visitor-level data
• Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites

Clicky

• Plans are capped by daily page views summed across all sites on the account, not by a monthly total.
• Heatmaps and uptime monitoring need Pro Plus or higher, and the free plan keeps only 30 days of history.
• Individual visitor and action logs are guaranteed for 6 months on paid plans, even though other history is kept indefinitely.
• Pro Platinum and Custom are the only tiers above 30,000 daily page views; the Custom price is not published.

Fathom Analytics

• There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
• Custom events count against the monthly pageview allowance, shared across all your sites.
• Fathom is hosted only and cannot be self-hosted.
• Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.

Clicky

Real-time visitor logs

Every visitor, page view and JavaScript event is listed as it happens, and the Spy view streams live traffic without a refresh.

Heatmaps

Click heatmaps are logged per page and per visitor and can be filtered by segment, goal or split test. They need Pro Plus or higher.

Bot filtering and ad-block tracking

Filters bots and referrer spam, and a reverse-proxy option routes tracking through your own domain so ad-block visitors are counted.

Goals, split testing and campaigns

Up to 30 goals per site with revenue tracking, split tests, and campaign reports that read UTM tags.

Uptime monitoring

Checks a site or other endpoint such as mail from several locations, alerts on downtime and keeps a history of outages. Needs Pro Plus or higher.

Custom data on visitors

Attach values such as a username or email to a visitor's session, which the vendor suggests for customer support.

Fathom Analytics

No cookies or consent banner

Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.

Single-page dashboard

Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.

Events and revenue

Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.

Client reports and sharing

Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.

Google Analytics and Search Console

Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.

Clicky

• Free$0

  1 website, 3,000 daily page views and 30 days of history. Basic reports, segmentation, widgets and API access.

• Pro$9.99

  per month, billed monthly ($79.99 billed yearly)

  10 websites and 30,000 daily page views in total. Spy, advanced filtering, goals, split testing, unlimited history.

• Pro Plus$14.99

  per month, billed monthly ($119.99 billed yearly)

  10 websites and 30,000 daily page views. Adds heatmaps and uptime monitoring to everything in Pro.

• Pro Platinum$19.99

  per month, billed monthly ($159.99 billed yearly)

  30 websites and 100,000 daily page views in total, with every Pro Plus feature.

• CustomCustom

  Up to 1,000 websites and up to 20 million daily page views; the price varies with the arrangement.

Fathom Analytics

• Fathom Analytics$12.50

  per month for up to 100k pageviews, billed yearly ($15 billed monthly)

  Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.

• High trafficCustom

  High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.

Clicky

• Annual discount

  Save 33% with yearly billing

  Clicky's pricing page lists the yearly prices as a 33% saving over paying monthly for Pro, Pro Plus and Pro Platinum.

Fathom Analytics

• Annual discount

  2 months free with yearly billing

  Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.