Clicky vs Matomo (2026): which should you pick?

Pick Clicky if

• Fits if you want live visitor logs on a small site
• Works for people who want heatmaps and uptime checks in one cheap plan

Look elsewhere if

• Tight if you stay free: 1 site, 3,000 daily pageviews and 30 days of history
• Pricey if you need heatmaps, as they need Pro Plus, $14.99 a month
• Watch out: caps are daily pageviews added up across all your sites
• Watch out: individual visitor logs are only guaranteed for 6 months on paid plans

Pick Matomo if

• Fits if your analytics data has to stay on your own servers
• Works for public bodies, EU sites and teams leaving Google Analytics

Look elsewhere if

• Skip it if you don't want to run a server and can't pay for the cloud
• Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
• Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
• Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
• Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits

Clicky

• Plans are capped by daily page views summed across all sites on the account, not by a monthly total.
• Heatmaps and uptime monitoring need Pro Plus or higher, and the free plan keeps only 30 days of history.
• Individual visitor and action logs are guaranteed for 6 months on paid plans, even though other history is kept indefinitely.
• Pro Platinum and Custom are the only tiers above 30,000 daily page views; the Custom price is not published.

Matomo

• Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
• On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
• Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
• Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.

Clicky

Real-time visitor logs

Every visitor, page view and JavaScript event is listed as it happens, and the Spy view streams live traffic without a refresh.

Heatmaps

Click heatmaps are logged per page and per visitor and can be filtered by segment, goal or split test. They need Pro Plus or higher.

Bot filtering and ad-block tracking

Filters bots and referrer spam, and a reverse-proxy option routes tracking through your own domain so ad-block visitors are counted.

Goals, split testing and campaigns

Up to 30 goals per site with revenue tracking, split tests, and campaign reports that read UTM tags.

Uptime monitoring

Checks a site or other endpoint such as mail from several locations, alerts on downtime and keeps a history of outages. Needs Pro Plus or higher.

Custom data on visitors

Attach values such as a username or email to a visitor's session, which the vendor suggests for customer support.

Matomo

Full web analytics without sampling

Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.

Data ownership and privacy

Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.

Heatmaps and session recordings

Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.

A/B testing, funnels and forms

A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.

Google Analytics importer and APIs

Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.

Tag manager

A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.

Clicky

• Free$0

  1 website, 3,000 daily page views and 30 days of history. Basic reports, segmentation, widgets and API access.

• Pro$9.99

  per month, billed monthly ($79.99 billed yearly)

  10 websites and 30,000 daily page views in total. Spy, advanced filtering, goals, split testing, unlimited history.

• Pro Plus$14.99

  per month, billed monthly ($119.99 billed yearly)

  10 websites and 30,000 daily page views. Adds heatmaps and uptime monitoring to everything in Pro.

• Pro Platinum$19.99

  per month, billed monthly ($159.99 billed yearly)

  30 websites and 100,000 daily page views in total, with every Pro Plus feature.

• CustomCustom

  Up to 1,000 websites and up to 20 million daily page views; the price varies with the arrangement.

Matomo

• Community (On-Premise)$0

  Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.

• Cloud Business$26

  per month for up to 50,000 hits, billed monthly

  Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.

• Team (On-Premise)€230

  per month, billed annually (€275 billed monthly)

  Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.

• Business (On-Premise)€1,209

  per month, billed annually (€1,450 billed monthly)

  Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.

• Enterprise (On-Premise)€2,834

  per month, billed annually (€3,400 billed monthly)

  Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.

• Cloud EnterpriseCustom

  Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.

Clicky

• Annual discount

  Save 33% with yearly billing

  Clicky's pricing page lists the yearly prices as a 33% saving over paying monthly for Pro, Pro Plus and Pro Platinum.

Matomo

• Annual discount

  2 months free with annual billing

  Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.

• Nonprofit

  Discount for eligible nonprofits

  Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.