Fathom Analytics alternatives · Analytics
Free alternatives to Fathom Analytics
Fathom Analytics has no free plan. 30 of the 58 other website and product analytics tools in this directory are free or have a free plan.
Fathom Analytics is a paid product with a free trial, starting at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). 5 of them have no paid plan at all; the rest pair a free plan with paid ones.
30 tools · Listings checked up to Nov 13, 2026 · Where the facts come from
The 12 closest to Fathom Analytics
- Free plan · from $7.50/mo
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
What is free: Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only.
- Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Plausible has a free plan. Fathom Analytics does not, though it has a free trial.
- Plausible is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
- Free plan · from $26/mo
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
What is free: Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support.
- Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business). Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Matomo has a free plan. Fathom Analytics does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- Matomo also covers session replay and a/B testing.
- Free plan
Google Analytics
Google's free website and app analytics, with a paid 360 tier
What is free: The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months.
- Google Analytics has a free plan. Fathom Analytics does not, though it has a free trial.
- Only Google Analytics lists iOS and Android apps.
- Free
Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
What is free: Everything. There is no paid plan.
- Microsoft Clarity is free. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Microsoft Clarity has a free plan. Fathom Analytics does not, though it has a free trial.
- Microsoft Clarity also covers session replay.
- Fathom Analytics also covers reports.
- Free plan · from $14/mo
Cabin
Cookieless web analytics with carbon-emissions reporting
What is free: 1 domain, 10,000 pageviews a month, 30 days of data retention, public dashboards and data export.
- Cabin starts at $14 per month. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Cabin has a free plan. Fathom Analytics does not, though it has a free trial.
- Free plan · from $9.99/mo
Clicky
Real-time, privacy-friendly web analytics with heatmaps
What is free: 1 website and up to 3,000 daily page views, with 30 days of history and no premium features.
- Clicky starts at $9.99 per month, billed monthly ($79.99 billed yearly). Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Clicky has a free plan. Fathom Analytics does not, though it has a free trial.
- Only Clicky lists a browser extension.
- Clicky also covers dashboards and a/B testing.
- Free plan · from $20/mo
Simple Analytics
Cookieless web analytics hosted in the EU
What is free: 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required.
- Simple Analytics starts at $20 per month for up to 100k pageviews. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Simple Analytics has a free plan. Fathom Analytics does not, though it has a free trial.
- Free plan · from $20/mo
Umami
Open-source, cookieless web and product analytics
What is free: Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support.
- Umami starts at $20 per month, with 1 million events included. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Umami has a free plan. Fathom Analytics does not, though it has a free trial.
- Umami is open source and self-hostable, according to its own site.
- Umami also covers session replay.
- Free plan · from $0/mo
Dreamdata
B2B attribution and go-to-market analytics
What is free: B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models.
- Dreamdata starts at Free plan at $0 per month; Advanced is custom-priced. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Dreamdata has a free plan. Fathom Analytics does not, though it has a free trial.
- Dreamdata also covers dashboards.
- Free plan · from $99/mo
Kissmetrics
Person-based web and product analytics tied to revenue
What is free: 100,000 events a month and 3 seats, with funnels, activity reports, chat, dashboards, live view and API access.
- Kissmetrics starts at $99 per month for 500,000 events, billed monthly. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Kissmetrics has a free plan. Fathom Analytics does not, though it has a free trial.
- Kissmetrics also covers dashboards and a/B testing.
- Free plan · from $54/mo
LiveSession
Session replay, heatmaps and product analytics for web apps
What is free: 1,000 sessions a month, 3 team members and 2 projects, with session replay, heatmaps and funnels.
- LiveSession starts at $54 per month for 5,000 sessions, billed annually. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- LiveSession has a free plan. Fathom Analytics does not, though it has a free trial.
- LiveSession also covers dashboards and session replay.
- Free plan · from $900/yr
Amplitude
Product analytics with session replay, experiments and in-app guides
What is free: Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data.
- Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free). Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Amplitude has a free plan. Fathom Analytics does not, though it has a free trial.
- Amplitude also covers surveys, session replay and a/B testing.
- Fathom Analytics also covers reports.
Common questions
Is there a free alternative to Fathom Analytics?
Yes. Plausible, Matomo, Google Analytics, Microsoft Clarity, Cabin, Clicky, Simple Analytics, Umami and 22 more are free or have a free plan.
Does Fathom Analytics have a free plan?
Fathom Analytics has no free plan. Fathom Analytics is a paid product with a free trial, starting at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
When was this checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Fathom Analytics: the alternatives its listing names first, then the tools that share the most features with it.