Website & Product Analytics
Free website and product analytics tools
12 of the 14 website and product analytics tools in this directory are free or have a free plan.
1 has no paid plan at all. The rest pair a free plan with paid ones, and the table says what each free plan includes.
Listings checked up to Oct 18, 2026 · Where the facts come from
| Tool | Price | What is free |
|---|---|---|
| AmplitudeProduct analytics with session replay, experiments and in-app guides | Free plan · from $900/yr | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. |
| MixpanelEvent-based product analytics with replays, flags and experiments | Free plan · from $100/mo | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. |
| PostHogOpen-source product analytics with replays, flags and surveys | Free plan · from $0.00005 | Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention. |
| HeapProduct analytics that captures every click without manual tagging | Free plan | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. |
| FullstorySession replay and behavior analytics for websites and apps | Free plan | FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. |
| LogRocketSession replay with error tracking and product analytics for web apps | Free plan · from $83/mo | Free forever at up to 1,000 sessions a month, as shown on the pricing calculator. |
| PendoProduct analytics plus in-app guides, surveys and session replay | Free plan | Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps. |
| Google AnalyticsGoogle's free website and app analytics, with a paid 360 tier | Free plan | The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months. |
| PlausibleCookie-free, privacy-first website analytics made and hosted in the EU | Free plan · from $7.50/mo | Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only. |
| MatomoOpen-source web analytics you can host yourself or in Matomo's cloud | Free plan · from $26/mo | Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support. |
| Microsoft ClarityFree session recordings and heatmaps from Microsoft, no traffic cap | Free | Everything. There is no paid plan. |
| ContentsquareHeatmaps, session replays and surveys, formerly sold as Hotjar | Free plan · from $39/mo | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. |
Common questions
Which website and product analytics tools are free?
12 of the 14 website and product analytics tools in this directory are free or have a free plan. They are Amplitude, Mixpanel, PostHog, Heap, Fullstory, LogRocket, Pendo, Google Analytics, Plausible, Matomo, Microsoft Clarity and Contentsquare.
Which website and product analytics tools are free with no paid plan?
Microsoft Clarity has no paid plan. The others on this page limit the free plan and sell paid ones.
When was this checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and each listing names the pages it was read from.