Fathom Analytics vs Nullitics (2026): which should you pick?
As of Nov 13, 2026, Fathom Analytics and Nullitics share a 2.4 GPA, neither has a free plan, and Nullitics starts cheaper, at about $1.12 a month against $12.50 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Fathom Analytics grades higher on ease of use and platforms. Nullitics grades higher on value for money and the free plan. They get the same grade on features.
Price, platforms and features side by side. The table says where each price was read and when.
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Which one is for you
Pick Fathom Analytics if
- Fits if you're an agency sending traffic reports to many clients
- Works for bloggers and small businesses who want stats without a cookie banner
Look elsewhere if
- Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
- Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
- Too light for anyone who wants recordings, funnels or visitor-level data
- Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites
Pick Nullitics if
- Fits if you only want to know how many people visit and from where
- Works for people who want a no-cookie script they can host themselves
Look elsewhere if
- Too light for funnels, session replay or detailed behaviour reports
- Skip it if you want a trial, as none is described
- Watch out: self-hosting means you run the server yourself
- Watch out: the price is shown in euros only, and the cloud has no listed integrations
How we grade them
| 2.4GPAFathom AnalyticsFair | 2.4GPANulliticsFair | |
|---|---|---|
| Value for money | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. | A1 euro a month flat with no traffic limits, far under 60% of the cheaper quarter ($7.80), and an MIT-licensed build you can run yourself. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. | CNo trial and no free cloud plan. The only free route is running the open-source build on your own server. |
| Features | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. | CCovers the basics of visitor counting, events and a no-JavaScript mode, but the listing shows no funnels or session replay. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. Everything is on one page. | CNo store rating on record. You add a script, or run a binary or Docker container yourself. |
| Platforms and integrations | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. | CWeb only, and the cloud service has no listed integrations. |
| Best for | cookie-free stats across lots of client sites | a flat 1 euro a month for visitor counts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fathom Analytics and Nullitics. How we grade
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Nullitics starts at about $1.12 a month and scores 2.0.
Fathom Analytics scores higher, and starts $11.38 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 1 scores higher than Fathom Analytics for less, and 2 score higher than Nullitics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nullitics is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
At a glance
| Fathom Analytics | Nullitics | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | €1 per month, flat rate with no limits |
| Free plan | None | None |
| Free trial | 7-day free trial, card required; Fathom emails you before billing starts | None listed |
| Web | ||
| Made by | Fathom Analytics | Nullitics |
| Price read from | usefathom.com | nullitics.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Nullitics
- Reports are basic; the page lists visitors, page views, referrers, countries and devices, not funnels or session replay.
- The pricing statement is on the homepage; no free trial is described there.
- The price is stated in euros only; the page names no dollar price.
- Docs cover script install, events, privacy and self-hosting; the cloud service has no listed integrations.
Key features
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Nullitics
- Cookie-free visitor counting
- Counts unique visitors without cookies and without storing IP addresses or other user data.
- Basic metrics
- Reports unique visitors, page views, referrers, countries and device types in a simple view.
- Event tracking and no-JavaScript mode
- The docs cover tracking events and a way to count visits from browsers with JavaScript disabled.
- Lightweight self-hosting
- The open-source version ships as a static binary or Docker container, and the Docker image is under 10 MB.
- Live demo
- The homepage links to a live demo so the reports can be seen before signing up.
Plans
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Nullitics
Nullitics Cloud€1
per month, flat rate with no limits
One flat price with no traffic limits. Servers are in the Netherlands.
Self-hosted$0
Open-source MIT-licensed build, run as a static binary, a Docker container or a Go library on your own server.
Ways to pay less
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Nullitics
No public discounts listed.
Common questions
Which is cheaper, Fathom Analytics or Nullitics?
As of Nov 13, 2026, Nullitics is cheaper to start with: about $1.12 a month, against $12.50 a month for Fathom Analytics. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly), and Nullitics starts at €1 per month, flat rate with no limits.
Which has a free plan, Fathom Analytics or Nullitics?
As of Nov 13, 2026, neither Fathom Analytics nor Nullitics has a free plan. Fathom Analytics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.