Nullitics vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick Umami: it is third in our ranking of website and product analytics tools, and it grades higher too, 2.6 against 2.4.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Nullitics grades higher on value for money. Umami grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Nullitics if
- Fits if you only want to know how many people visit and from where
- Works for people who want a no-cookie script they can host themselves
Look elsewhere if
- Too light for funnels, session replay or detailed behaviour reports
- Skip it if you want a trial, as none is described
- Watch out: self-hosting means you run the server yourself
- Watch out: the price is shown in euros only, and the cloud has no listed integrations
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 2.4GPANulliticsFair | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | A1 euro a month flat with no traffic limits, far under 60% of the cheaper quarter ($7.80), and an MIT-licensed build you can run yourself. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | CNo trial and no free cloud plan. The only free route is running the open-source build on your own server. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | CCovers the basics of visitor counting, events and a no-JavaScript mode, but the listing shows no funnels or session replay. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | CNo store rating on record. You add a script, or run a binary or Docker container yourself. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | CWeb only, and the cloud service has no listed integrations. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | a flat 1 euro a month for visitor counts | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nullitics and Umami. How we grade
Price against what you get
Nullitics starts at about $1.12 a month and scores 2.0 out of 4 on features, ease of use and platforms. Umami starts at $20 a month and scores 2.7.
Umami scores higher, and starts $18.88 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 2 score higher than Nullitics for less, and 1 scores higher than Umami for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Umami also covers reports and session replay.
At a glance
| Nullitics | Umami | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | €1 per month, flat rate with no limits | $20 per month, with 1 million events included |
| Free plan | None | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | None listed | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | Nullitics | Umami Software, Inc. |
| Price read from | nullitics.com | umami.is |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Nullitics
- Reports are basic; the page lists visitors, page views, referrers, countries and devices, not funnels or session replay.
- The pricing statement is on the homepage; no free trial is described there.
- The price is stated in euros only; the page names no dollar price.
- Docs cover script install, events, privacy and self-hosting; the cloud service has no listed integrations.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
Nullitics
- Cookie-free visitor counting
- Counts unique visitors without cookies and without storing IP addresses or other user data.
- Basic metrics
- Reports unique visitors, page views, referrers, countries and device types in a simple view.
- Event tracking and no-JavaScript mode
- The docs cover tracking events and a way to count visits from browsers with JavaScript disabled.
- Lightweight self-hosting
- The open-source version ships as a static binary or Docker container, and the Docker image is under 10 MB.
- Live demo
- The homepage links to a live demo so the reports can be seen before signing up.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
Nullitics
Nullitics Cloud€1
per month, flat rate with no limits
One flat price with no traffic limits. Servers are in the Netherlands.
Self-hosted$0
Open-source MIT-licensed build, run as a static binary, a Docker container or a Go library on your own server.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Common questions
Which is cheaper, Nullitics or Umami?
As of Nov 13, 2026, Nullitics is cheaper to start with: about $1.12 a month, against $20 a month for Umami. Nullitics starts at €1 per month, flat rate with no limits, and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, Nullitics or Umami?
As of Nov 13, 2026, only Umami has a free plan. Nullitics does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.