Nullitics vs Plausible (2026): which should you pick?

Pick Nullitics if

• Fits if you only want to know how many people visit and from where
• Works for people who want a no-cookie script they can host themselves

Look elsewhere if

• Too light for funnels, session replay or detailed behaviour reports
• Skip it if you want a trial, as none is described
• Watch out: self-hosting means you run the server yourself
• Watch out: the price is shown in euros only, and the cloud has no listed integrations

Pick Plausible if

• Fits if you want traffic numbers without putting a cookie banner on your site
• Works for EU organizations leaving Google Analytics that want data kept in the EU

Look elsewhere if

• Skip it if you want to watch visits or follow one visitor's path
• Tight if you're on Starter, which covers one site
• Pricey if you need funnels or ecommerce revenue, which start on Business at $15.83 a month for 10k pageviews
• Watch out: there's no free hosted plan, and the free Community Edition is self-hosted, updated twice a year, with no funnels or SSO
• Pricey if traffic grows: Starter is $19 a month at 100k pageviews and $69 at 1M, and SSO is Enterprise only

Nullitics

• Reports are basic; the page lists visitors, page views, referrers, countries and devices, not funnels or session replay.
• The pricing statement is on the homepage; no free trial is described there.
• The price is stated in euros only; the page names no dollar price.
• Docs cover script install, events, privacy and self-hosting; the cloud service has no listed integrations.

Plausible

• There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
• Stats are aggregate only: there are no session recordings or per-visitor profiles.
• Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
• Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.

Nullitics

Cookie-free visitor counting

Counts unique visitors without cookies and without storing IP addresses or other user data.

Basic metrics

Reports unique visitors, page views, referrers, countries and device types in a simple view.

Event tracking and no-JavaScript mode

The docs cover tracking events and a way to count visits from browsers with JavaScript disabled.

Lightweight self-hosting

The open-source version ships as a static binary or Docker container, and the Docker image is under 10 MB.

Live demo

The homepage links to a live demo so the reports can be seen before signing up.

Plausible

No cookies or personal data

Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.

One-page dashboard

Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.

Goals, revenue and funnels

Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.

Search and campaign data

Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.

Lightweight script

The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.

Google Analytics import

Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.

Nullitics

• Nullitics Cloud€1

  per month, flat rate with no limits

  One flat price with no traffic limits. Servers are in the Netherlands.

• Self-hosted$0

  Open-source MIT-licensed build, run as a static binary, a Docker container or a Go library on your own server.

Plausible

• Starter$7.50

  per month for up to 10k pageviews, billed yearly ($9 billed monthly)

  One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.

• Growth$11.67

  per month for up to 10k pageviews, billed yearly ($14 billed monthly)

  Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.

• Business$15.83

  per month for up to 10k pageviews, billed yearly ($19 billed monthly)

  Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.

• EnterpriseCustom

  More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.

• Community Edition$0

  Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.

Nullitics

No public discounts listed.

Plausible

• Annual discount

  2 months free with yearly billing

  Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.