etracker vs Fathom Analytics (2026): which should you pick?
As of Nov 13, 2026, etracker grades higher than Fathom Analytics: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
etracker grades higher on the free plan and features. Fathom Analytics grades higher on ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
etracker
Cookieless web analytics hosted in Germany, with tag and consent tools
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Which one is for you
Pick etracker if
- Fits if you want analytics without a consent banner
- Works for European shops that need conversion upload to ad platforms
Look elsewhere if
- Tight if you want to pay monthly, because every plan has a 12-month minimum paid in advance
- Pricey if traffic grows, as billing follows hits (about 4.5 per visit) and overflow costs extra
- Watch out: raw data (49 euros a month) and B2B recognition on Basic (49 euros) are add-ons
- Watch out: tag manager and consent manager are separate modules, and the interface is German and English only
Pick Fathom Analytics if
- Fits if you're an agency sending traffic reports to many clients
- Works for bloggers and small businesses who want stats without a cookie banner
Look elsewhere if
- Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
- Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
- Too light for anyone who wants recordings, funnels or visitor-level data
- Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites
How we grade them
| 2.6GPAetrackerGood | 2.4GPAFathom AnalyticsFair | |
|---|---|---|
| Value for money | B10.80 euros a month for 25,000 hits is inside the cheaper quarter, which starts at $13, though not under 60% of it. Pro is 22.80 euros. | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. |
| Free plan and trial | CA 30-day trial with no obligation. No free plan, and the listing does not say if a card is needed. | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. |
| Features | BCookieless tracking, e-commerce and marketing reports, scrollmaps, server-side conversion upload and exports. The core work is covered, though Basic leaves out the shop reports. | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. |
| Ease of use | CNo store rating on record. Tracking runs on your own domain and you set up goals and reports yourself. | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. Everything is on one page. |
| Platforms and integrations | BWeb only, with Google Ads, Meta, Microsoft and TikTok Ads, Looker Studio and Power BI. | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. |
| Best for | cookieless analytics for European sites | cookie-free stats across lots of client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: etracker and Fathom Analytics. How we grade
Price against what you get
etracker starts at about $12.07 a month and scores 2.7 out of 4 on features, ease of use and platforms. Fathom Analytics starts at $12.50 a month and scores 2.7.
They score the same, and etracker starts $0.43 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than etracker for less, and 1 scores higher than Fathom Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- etracker also covers dashboards and a/B testing.
At a glance
| etracker | Fathom Analytics | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €10.80 per month for 25,000 hits, 12-month minimum, paid in advance | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) |
| Free plan | None | None |
| Free trial | 30-day free test without obligation | 7-day free trial, card required; Fathom emails you before billing starts |
| Web | ||
| Made by | etracker | Fathom Analytics |
| Price read from | etracker.com | usefathom.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
etracker
- Prices are in euros, excluding VAT, with a minimum contract of 12 months and the fee payable in advance.
- Billing follows hits per month (about 4.5 hits per visit); going over costs an overflow fee per thousand hits.
- Raw data access costs €49 a month extra and B2B recognition on Basic costs €49 a month extra.
- Tag manager and consent manager are separate modules; the interface is in German and English.
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Key features
etracker
- Consent-free tracking
- Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.
- Store and UX analysis
- Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.
- Server-side conversion upload
- Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.
- Tracking via your own domain
- Tracking can run through a separate subdomain to reduce data loss from ad blockers and browser cookie limits.
- Reporting and data export
- Dynamic drill-downs, behavioral segments, BI and data warehouse sync, plus exports to CSV, Excel and PDF.
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Plans
etracker
Basic€10.80
per month for 25,000 hits, 12-month minimum
For blogs and content sites: consent-free cookieless tracking, dashboard, core reports, own tracking domain.
Pro€22.80
per month for 25,000 hits, 12-month minimum
Adds e-commerce, marketing and customer journey reports, conversion upload to ad platforms, scrollmap and form analysis.
Enterprise€58.80
per month for 50,000 hits, 12-month minimum
Adds Report Builder, a REST reporting interface with Looker Studio connector, app tracking and unlimited co-users.
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Ways to pay less
etracker
No public discounts listed.
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Common questions
Which is cheaper, etracker or Fathom Analytics?
As of Nov 13, 2026, etracker is cheaper to start with: about $12.07 a month, against $12.50 a month for Fathom Analytics. etracker starts at €10.80 per month for 25,000 hits, 12-month minimum, paid in advance, and Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
Which has a free plan, etracker or Fathom Analytics?
As of Nov 13, 2026, neither etracker nor Fathom Analytics has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.