etracker vs Matomo (2026): which should you pick?

Pick etracker if

• Fits if you want analytics without a consent banner
• Works for European shops that need conversion upload to ad platforms

Look elsewhere if

• Tight if you want to pay monthly, because every plan has a 12-month minimum paid in advance
• Pricey if traffic grows, as billing follows hits (about 4.5 per visit) and overflow costs extra
• Watch out: raw data (49 euros a month) and B2B recognition on Basic (49 euros) are add-ons
• Watch out: tag manager and consent manager are separate modules, and the interface is German and English only

Pick Matomo if

• Fits if your analytics data has to stay on your own servers
• Works for public bodies, EU sites and teams leaving Google Analytics

Look elsewhere if

• Skip it if you don't want to run a server and can't pay for the cloud
• Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
• Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
• Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
• Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits

etracker

• Prices are in euros, excluding VAT, with a minimum contract of 12 months and the fee payable in advance.
• Billing follows hits per month (about 4.5 hits per visit); going over costs an overflow fee per thousand hits.
• Raw data access costs €49 a month extra and B2B recognition on Basic costs €49 a month extra.
• Tag manager and consent manager are separate modules; the interface is in German and English.

Matomo

• Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
• On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
• Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
• Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.

etracker

Consent-free tracking

Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.

Store and UX analysis

Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.

Server-side conversion upload

Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.

Tracking via your own domain

Tracking can run through a separate subdomain to reduce data loss from ad blockers and browser cookie limits.

Reporting and data export

Dynamic drill-downs, behavioral segments, BI and data warehouse sync, plus exports to CSV, Excel and PDF.

Matomo

Full web analytics without sampling

Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.

Data ownership and privacy

Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.

Heatmaps and session recordings

Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.

A/B testing, funnels and forms

A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.

Google Analytics importer and APIs

Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.

Tag manager

A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.

etracker

• Basic€10.80

  per month for 25,000 hits, 12-month minimum

  For blogs and content sites: consent-free cookieless tracking, dashboard, core reports, own tracking domain.

• Pro€22.80

  per month for 25,000 hits, 12-month minimum

  Adds e-commerce, marketing and customer journey reports, conversion upload to ad platforms, scrollmap and form analysis.

• Enterprise€58.80

  per month for 50,000 hits, 12-month minimum

  Adds Report Builder, a REST reporting interface with Looker Studio connector, app tracking and unlimited co-users.

Matomo

• Community (On-Premise)$0

  Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.

• Cloud Business$26

  per month for up to 50,000 hits, billed monthly

  Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.

• Team (On-Premise)€230

  per month, billed annually (€275 billed monthly)

  Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.

• Business (On-Premise)€1,209

  per month, billed annually (€1,450 billed monthly)

  Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.

• Enterprise (On-Premise)€2,834

  per month, billed annually (€3,400 billed monthly)

  Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.

• Cloud EnterpriseCustom

  Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.

etracker

No public discounts listed.

Matomo

• Annual discount

  2 months free with annual billing

  Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.

• Nonprofit

  Discount for eligible nonprofits

  Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.