DataFast vs Fathom Analytics (2026): which should you pick?
As of Nov 13, 2026, DataFast grades higher than Fathom Analytics: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
DataFast grades higher on the free plan and features. Fathom Analytics grades higher on ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DataFast
Revenue-first web analytics that ties traffic to paying customers
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Which one is for you
Pick DataFast if
- Fits if you run a small SaaS or store and want revenue tied to visits
- Works for people moving from Plausible
Look elsewhere if
- Not for you if you want a free plan, as there is none after the 14-day trial
- Tight if your traffic spikes, as past your tier you must upgrade to see the dashboard
- Watch out: social media mentions and link attribution need Growth
- Watch out: a Google Analytics import is listed as coming next, and the default script may need a cookie banner
Pick Fathom Analytics if
- Fits if you're an agency sending traffic reports to many clients
- Works for bloggers and small businesses who want stats without a cookie banner
Look elsewhere if
- Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
- Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
- Too light for anyone who wants recordings, funnels or visitor-level data
- Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites
How we grade them
| 2.6GPADataFastGood | 2.4GPAFathom AnalyticsFair | |
|---|---|---|
| Value for money | B$9 a month for 10k events is inside the cheaper quarter of analytics tools, and the price rises with the event tier. | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. |
| Free plan and trial | CA 14-day trial with no card, and no free plan. | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. |
| Features | BRevenue attribution, goals, funnels, live visitors, an API, CLI and MCP cover the whole job of web analytics. | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. |
| Ease of use | CA script and revenue connections to set up, and no store rating on record. | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. Everything is on one page. |
| Platforms and integrations | BWeb, with WordPress, Shopify, Webflow, Framer, Wix, Squarespace and Google Tag Manager. | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. |
| Best for | web analytics tied to revenue | cookie-free stats across lots of client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataFast and Fathom Analytics. How we grade
Price against what you get
DataFast starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Fathom Analytics starts at $12.50 a month and scores 2.7.
They score the same, and DataFast starts $3.50 a month lower. Of the other website and product analytics tools on the chart, none scores higher than DataFast for less, and 1 scores higher than Fathom Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DataFast also covers dashboards.
- Fathom Analytics also covers reports.
At a glance
| DataFast | Fathom Analytics | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $9 per month for up to 10k events, billed monthly | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no card required | 7-day free trial, card required; Fathom emails you before billing starts |
| Web | ||
| Made by | DataFast | Fathom Analytics |
| Price read from | datafa.st | usefathom.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
DataFast
- There is no free plan; the 14-day trial needs no card, after which a paid plan is required.
- Starter covers 1 website and 1 team member; social media mentions and link attribution need Growth.
- If you exceed your event tier, tracking continues but you must upgrade to see the dashboard.
- Data can be imported from Plausible; a Google Analytics import is listed as coming next. The default script may need a cookie banner.
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Key features
DataFast
- Revenue attribution
- Links a payment processor so revenue is attributed to traffic sources and customer segments, including revenue per visitor.
- Web analytics
- Traffic reports focused on what drives growth, as a simpler alternative to Google Analytics according to the vendor.
- Goals, funnels and journeys
- Custom goals such as signups, and the path each visitor takes from first click to conversion.
- Live visitors
- Real-time visitor view with an API for acting on it.
- MCP server and CLI
- Connects to Cursor, Claude Code or Codex so traffic and revenue can be queried in plain English.
- Cookie or cookieless script
- The default script uses cookies; a cookieless script exists but is less accurate for long-term revenue attribution because identifiers rotate about every 24 hours.
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Plans
DataFast
Starter$9
per month for up to 10k monthly events, billed monthly
1 website, 1 team member, 3 years of data retention, 100K AI bot requests, and API, CLI and MCP access. The price rises with the event tier.
Growth$19
per month for up to 10k monthly events, billed monthly
30 websites, 30 team members, 5+ years of retention, plus social media mentions and link attribution. The price rises with the event tier.
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Ways to pay less
DataFast
- Annual discount
2 months free with yearly billing
The pricing section's Yearly toggle carries a '2 months free' label; the yearly price itself is not shown in the page text.
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Common questions
Which is cheaper, DataFast or Fathom Analytics?
As of Nov 13, 2026, DataFast is cheaper to start with: $9 a month, against $12.50 a month for Fathom Analytics. DataFast starts at $9 per month for up to 10k events, billed monthly, and Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
Which has a free plan, DataFast or Fathom Analytics?
As of Nov 13, 2026, neither DataFast nor Fathom Analytics has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.