Countly vs Matomo (2026): which should you pick?

Pick Countly if

• Fits if you track mobile apps and want your data on your own server
• Works for teams that want the choice of self-hosted or hosted

Look elsewhere if

• Pricey if you want the full platform: Flex starts at $175 a month
• Skip it if you don't want to run a server, as Lite is self-hosted
• Watch out: Adaptivity, Intelligence and the uptime SLA are paid add-ons on Flex
• Watch out: Enterprise has no published price and bills yearly

Pick Matomo if

• Fits if your analytics data has to stay on your own servers
• Works for public bodies, EU sites and teams leaving Google Analytics

Look elsewhere if

• Skip it if you don't want to run a server and can't pay for the cloud
• Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
• Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
• Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
• Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits

Countly

• Flex is billed by monthly active users rather than seats; the page gives only a $175 starting price and an estimator.
• On Flex, Adaptivity and Intelligence are paid add-ons, and the uptime SLA is an add-on.
• Enterprise has no published price and is billed annually per deployment.
• Lite is self-hosted with community support only and does not include the full platform, such as Cee, Drill and Journeys.

Matomo

• Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
• On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
• Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
• Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.

Countly

Mobile, web and desktop analytics

SDKs for iOS, Android, JavaScript, macOS, Windows and Linux apps feed one data layer with real-time events, sessions and user profiles.

Engagement tools

The Adaptivity capability covers push notifications, in-app messages, journeys, A/B tests, surveys and hooks, acting on the same data.

Funnels, retention and flows

The Intelligence capability adds funnels, retention, flows, formulas, crash reporting and the Drill query tool.

Data control

Data can be masked, transformed and validated as it is collected, and the vendor says it has no default access to Flex or Enterprise data.

Cee AI agent and MCP

Cee is Countly's AI agent, part of the Intelligence add-on on Flex. Your own AI can also connect to Countly through MCP.

Choice of hosting

Run it on your own infrastructure, including air-gapped networks, or on Flex in the Google Cloud region you choose.

Matomo

Full web analytics without sampling

Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.

Data ownership and privacy

Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.

Heatmaps and session recordings

Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.

A/B testing, funnels and forms

A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.

Google Analytics importer and APIs

Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.

Tag manager

A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.

Countly

• Countly Lite$0

  Open-source core you host yourself, with 20+ plugins including dashboards, profiles, crashes, funnels and retention.

• Countly Flex$175

  per month and up

  Dedicated private-cloud instance billed monthly by usage (MAU). Includes Advanced Analytics; Adaptivity and Intelligence are add-ons.

• Countly EnterpriseCustom

  Self-hosted or in your own cloud, priced per deployment and billed annually, with every capability and dedicated support.

Matomo

• Community (On-Premise)$0

  Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.

• Cloud Business$26

  per month for up to 50,000 hits, billed monthly

  Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.

• Team (On-Premise)€230

  per month, billed annually (€275 billed monthly)

  Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.

• Business (On-Premise)€1,209

  per month, billed annually (€1,450 billed monthly)

  Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.

• Enterprise (On-Premise)€2,834

  per month, billed annually (€3,400 billed monthly)

  Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.

• Cloud EnterpriseCustom

  Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.

Countly

No public discounts listed.

Matomo

• Annual discount

  2 months free with annual billing

  Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.

• Nonprofit

  Discount for eligible nonprofits

  Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.