HockeyStack vs Mixpanel (2026): which should you pick?

Pick HockeyStack if

• Fits if you run B2B marketing and sales and want attribution in one place
• Works for teams on Salesforce or HubSpot

Look elsewhere if

• Not for you if you only want to count visitors
• Skip it if you need a price first, as the pricing page is a booking form
• Tight if you want to try it: there's no free plan or trial
• Watch out: you can't see the product without a demo request

Pick Mixpanel if

• Fits if you want to see where people drop out of sign-up and who comes back
• Works for startups that stay under 1M events a month, with any number of seats

Look elsewhere if

• Skip it if you just want page counts for a blog or a shop
• Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
• Tight if you stay free and need saved cohorts or more than 5 saved reports each
• Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
• Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal

HockeyStack

• No prices are published; the pricing page is a form to book a call with the team.
• It is aimed at B2B go-to-market teams, not at simple website traffic counting.
• Access starts with a demo request.

Mixpanel

• Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
• Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
• Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
• Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.

HockeyStack

Buyer journey view

Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel.

Multi-touch attribution

Apply any attribution model and compare how each credits channels side by side.

Lift and incrementality reports

Compare exposed and unexposed accounts to see which campaigns drive conversions.

Custom reports and dashboards

Build reports on your own business logic across attribution models, scoring weights and campaign groupings, with no SQL.

Two-way data syncing

Syncs with CRM, ad platforms and warehouse, and pushes conversion data back to those tools.

Mixpanel

Funnels, retention and cohorts

Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.

Session replay and heatmaps

Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.

Feature flags and experiments

Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.

AI analysis and MCP server

AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.

Warehouse connectors

Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.

HockeyStack

Pricing could not be confirmed. See hockeystack.com.

Mixpanel

• Free$0

  1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.

• Growth$100

  per month for 1.5M events, billed annually ($140 billed monthly)

  First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.

• EnterpriseCustom

  Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.

HockeyStack

No public discounts listed.

Mixpanel

• Annual discount

  About 29% off Growth with annual billing

  Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.

• Startups

  First year free for early-stage startups

  Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.