Amplitude vs HockeyStack (2026): which should you pick?

Pick Amplitude if

• Fits if you're a startup that stays under 2M events a month and pays nothing
• Works for teams of any size, since every plan has unlimited seats

Look elsewhere if

• Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
• Not for you if you want a published price for experiment results and SSO, which start on Growth
• Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
• Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
• Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on

Pick HockeyStack if

• Fits if you run B2B marketing and sales and want attribution in one place
• Works for teams on Salesforce or HubSpot

Look elsewhere if

• Not for you if you only want to count visitors
• Skip it if you need a price first, as the pricing page is a booking form
• Tight if you want to try it: there's no free plan or trial
• Watch out: you can't see the product without a demo request

Amplitude

• Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
• Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
• Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
• Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.

HockeyStack

• No prices are published; the pricing page is a form to book a call with the team.
• It is aimed at B2B go-to-market teams, not at simple website traffic counting.
• Access starts with a demo request.

Amplitude

Event-based product analytics

Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.

Session replay and heatmaps

Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.

Feature flags and experiments

Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.

In-app guides and surveys

Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.

AI agents and MCP

AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.

Audience syncs

Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.

HockeyStack

Buyer journey view

Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel.

Multi-touch attribution

Apply any attribution model and compare how each credits channels side by side.

Lift and incrementality reports

Compare exposed and unexposed accounts to see which campaigns drive conversions.

Custom reports and dashboards

Build reports on your own business logic across attribution models, scoring weights and campaign groupings, with no SQL.

Two-way data syncing

Syncs with CRM, ad platforms and warehouse, and pushes conversion data back to those tools.

Amplitude

• Free$0

  2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.

• Plus$900

  per year for up to 3M events a month

  First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.

• GrowthCustom

  Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.

• EnterpriseCustom

  Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.

HockeyStack

Pricing could not be confirmed. See hockeystack.com.

Amplitude

• Startups

  One free year of Growth for startups

  Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.

HockeyStack

No public discounts listed.