The OpenPanel Insider’s Guide
Everything we know about OpenPanel in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
OpenPanel
The Insider’s Guide
Open-source web and product analytics, cloud or self-hosted
Every plan, grade, refund rule and rival among website and product analytics tools, read from OpenPanel’s own pages.
Made by OpenPanel · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from OpenPanel’s own pages, its app-store listings and our grades. Every fact in it is on OpenPanel’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 70 of the 100 other website and product analytics tools we grade
OpenPanel combines web analytics and product analytics in one open-source tool, with funnels, retention, cohorts, session replay and revenue tracking. It runs as a cloud service hosted in the EU or on your own servers. Cloud pricing depends only on how many events you send each month.
To get you started, here are 9 things to know about OpenPanel, taken from its own pages and our grades.
Cloud is simple but you still add SDKs and set up events.
- 1
Best for web and product analytics, hosted or self-hosted
OpenPanel puts web and product analytics together, with funnels, retention, session replay and revenue tracking, on EU cloud or your own server.
- 2
Paid plans start at $2.50 a month
As its pricing page puts it: $2.50 per month for 5K events, billed monthly.
- 3
There is a free plan
Self-hosted edition is free with no event limits; the Cloud has a 30-day trial, and open-source projects can apply for free Cloud up to 2.5M events.
- 4
It runs on Web
Web.
- 5
Web and product analytics together
Visitors, referrers and pages without cookies, alongside funnels, retention, cohorts and user profiles in the same dashboard.
- 6
Session replay
Session replay and session tracking are listed as features in the product, with no separate add-on price on the pricing page.
- 7
Revenue tracking
Revenue figures can be shown next to traffic and events in the same views.
- 8
A 2.6 GPA, above 70 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
Nothing OpenPanel does is plain enough to make in a weekend. The 6 things listed below take a company.
OpenPanel at a glance
- Pricing
- Free plan, from $2.50 per month for 5K events, billed monthly
- Free plan
- Yes
- Free trial
- 30-day free trial of Cloud, no credit card needed
- Runs on
- Web
- Made by
- OpenPanel, since 2023
- Category
- Website & Product Analytics
- Our grade
- 2.6 GPA, good
The report card
Best for web and product analytics, hosted or self-hosted
OpenPanel puts web and product analytics together, with funnels, retention, session replay and revenue tracking, on EU cloud or your own server. Cloud starts at $2.50 a month for 5K events and has no permanent free plan, and events past the limit simply stop showing.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Cloud starts at $2.50 a month for 5K events and $20 for 100K. The free self-hosted route needs a server. |
| Free plan and trial | C | 30-day Cloud trial with no card, or self-hosting for free. There's no permanent free Cloud plan. |
| Features | B | Web and product analytics, funnels, retention, cohorts, replay and revenue, with every feature on every Cloud plan. |
| Ease of use | C | No rating read. Cloud is simple but you still add SDKs and set up events. |
| Platforms and integrations | B | Web, with SDKs for web and mobile, and Next.js, React, Vue, Swift and Kotlin. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who OpenPanel is for
- Fits if you want web and product analytics in one tool
- Works for developers who'd self-host or pay by events
Who it is not for
- Tight if you want free Cloud, since there's only a 30-day trial
- Watch out: past your plan's limit, new events stop showing until the next period
- Watch out: self-hosted releases come a little after Cloud
- Watch out: yearly billing is ten months for twelve, and prices exclude VAT
- Not for you if you want an open-source free Cloud, which asks for a link back
Good to know
Good for
- Teams that want web and product analytics in one tool
- Developers who prefer to self-host open-source software
- Teams that want the bill to depend on events, not seats
Worth knowing
- Going past the plan limit does not bill extra: new events stop showing until the next period.
- Cloud has no permanent free plan; free use means self-hosting or the open-source program, which asks for a link back.
- Self-hosted releases arrive a little after Cloud.
- Yearly billing costs ten months instead of twelve; prices are shown excluding VAT.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$2.50
A month to start. There is a free plan too
OpenPanel has a free plan. Paid plans start at $2.50 per month for 5K events, billed monthly.
The free self-hosted route needs a server.
Self-hosted
$0
The same open-source code on your own servers with Docker Compose, with no event limits. You host it yourself.
Cloud 5K
$2.50
per month for up to 5K events, billed monthly ($25 per year)
Smallest Cloud step. Every feature is included; websites, team members and dashboards are unlimited.
Cloud 100K
$20
per month for up to 100K events, billed monthly ($200 per year)
Same features as every Cloud plan; only the monthly event allowance changes.
Cloud 1M
$90
per month for up to 1M events, billed monthly ($900 per year)
Price rises with events; the page also lists 10M at $350 a month and 50M at $900 a month.
Custom
Custom
For more than 50M events a month, by request.
The free plan
Self-hosted edition is free with no event limits; the Cloud has a 30-day trial, and open-source projects can apply for free Cloud up to 2.5M events.
Trying it first
30-day free trial of Cloud, no credit card needed
Read from openpanel.dev on Nov 13, 2026.
Ways to pay less
Annual discount
Two months free on yearly billing
Paying yearly costs ten months instead of twelve, for example $200 a year instead of $20 a month at 100K events.
Stated on openpanel.devOther savings
Free Cloud for open-source projects
Open-source projects can get Cloud free up to 2.5M events in exchange for a link back to OpenPanel.
Stated on openpanel.dev
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Open-source web and product analytics, cloud or self-hosted. Here is what it does, as its own site describes it, and what it covers: open source, self-hostable, public API, AI features, dashboards, web analytics, session replay.
Web and product analytics, funnels, retention, cohorts, replay and revenue, with every feature on every Cloud plan.
- Web and product analytics together
- Visitors, referrers and pages without cookies, alongside funnels, retention, cohorts and user profiles in the same dashboard.
- Session replay
- Session replay and session tracking are listed as features in the product, with no separate add-on price on the pricing page.
- Revenue tracking
- Revenue figures can be shown next to traffic and events in the same views.
- AI observability
- Tracks cost, tokens and latency for AI model calls, and lets you pull numbers from your own AI assistant or agent.
- Cloud or self-hosted
- The cloud is hosted in the EU. The same code runs on your own infrastructure under the AGPL license.
- SDKs for web and mobile
- Install through a script tag or an SDK. The docs list SDKs including React, Next.js, Vue, React Native, Swift and Kotlin.
Where it runs
- Web
What it works with
- React
- Next.js
- Vue
- React Native
- Swift
- Kotlin
- Vercel AI SDK
- Coolify
OpenPanel is made by OpenPanel, and has been around since 2023.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
70/100
Other website and product analytics tools it is graded above
OpenPanel's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6).
Its paid plans start at $2.50 a month, against a middle price of $25 for the category: 2 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. OpenPanel’s own letter is outlined.
- BValue for moneyAbove 66 of 100
- CFree plan and trialAbove 23 of 100
- BFeaturesAbove 52 of 100
- CEase of useAbove 6 of 100
- BPlatforms and integrationsAbove 32 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. OpenPanel is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing OpenPanel does is plain enough to make in a weekend. The 6 things listed below take a company.
It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $30 a year. OpenPanel is open source, so there is a third way: take its code and run it yourself.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, React, Next.js and Vue among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. OpenPanel’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
PostHog, Plausible, Umami, Mixpanel and Matomo
The 5 tools OpenPanel is most often weighed against, with where each one differs from it.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- OpenPanel also covers dashboards.
- PostHog also covers surveys and a/B testing.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- OpenPanel also covers dashboards and session replay.
- 2.6GPA
Umami
Free plan · from $20/mo
Open-source, cookieless web and product analytics.
- OpenPanel also covers dashboards.
- Umami also covers reports.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- OpenPanel is open source and self-hostable, according to its own site.
- OpenPanel also covers dashboards.
- Mixpanel also covers a/B testing.
- 2.4GPA
Matomo
Free plan · from $26/mo
Open-source web analytics you can host yourself or in Matomo's cloud.
- OpenPanel also covers dashboards.
- Matomo also covers a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is OpenPanel free?
OpenPanel has a free plan. Self-hosted edition is free with no event limits; the Cloud has a 30-day trial, and open-source projects can apply for free Cloud up to 2.5M events.
How much does OpenPanel cost?
OpenPanel lists 5 plans. Self-hosted: $0.
What platforms does OpenPanel work on?
OpenPanel is available on Web.
Does OpenPanel offer any discounts?
OpenPanel publicly lists the following: Two months free on yearly billing; Free Cloud for open-source projects.
Does OpenPanel have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. OpenPanel is listed for Web.
Does OpenPanel have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. OpenPanel is listed for Web.
Is OpenPanel open source?
Yes. OpenPanel is open source, according to its own site.
Does OpenPanel have an API?
Yes. OpenPanel offers a public API, according to its own site.
What does OpenPanel integrate with?
OpenPanel's listing names React, Next.js, Vue, React Native, Swift, Kotlin, Vercel AI SDK and Coolify.
Does OpenPanel have a free trial?
Yes. 30-day free trial of Cloud, no credit card needed.
Who makes OpenPanel?
OpenPanel is made by a company of the same name. It dates from 2023.
What are the alternatives to OpenPanel?
The closest alternatives to OpenPanel in our directory are PostHog, Plausible, Umami, Mixpanel and Matomo.
How does OpenPanel compare with other website and product analytics tools?
OpenPanel's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
Is OpenPanel good value for money?
ToolGPA grades OpenPanel B for value for money. Its paid plans start at $2.50 a month, against a middle price of $25 for the category: 2 of the 63 others that charge start lower.
Could I make my own version of OpenPanel?
Nothing OpenPanel does is plain enough to make in a weekend. The 6 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from OpenPanel’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from OpenPanel's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by OpenPanel. Prices change, so check openpanel.dev before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- OpenPanel, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/openpanel
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "OpenPanel: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/openpanel
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/openpanel/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after OpenPanel, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what OpenPanel’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. OpenPanel is a trademark of its owner, and this guide is not made, paid for or approved by OpenPanel. Prices and plans change: check openpanel.dev before you buy.