Mapp Digital Analytics vs Matomo (2026): which should you pick?

Pick Mapp Digital Analytics if

• Fits if you are a large business with a budget for a marketing cloud
• Works for teams that want raw event streams to feed their own models

Look elsewhere if

• Skip it if you pay out of your own pocket, as the entry price is $3,600 a month
• Not for you if you want monthly billing, as billing is annual
• Watch out: the pages read call the product Digital Analytics, not Mapp Intelligence
• Watch out: packages are priced from a starting figure and need a quote

Pick Matomo if

• Fits if your analytics data has to stay on your own servers
• Works for public bodies, EU sites and teams leaving Google Analytics

Look elsewhere if

• Skip it if you don't want to run a server and can't pay for the cloud
• Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
• Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
• Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
• Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits

Mapp Digital Analytics

• It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics.
• The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics.
• Packages are priced from a starting figure and need a quote.
• Billing is annual.

Matomo

• Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
• On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
• Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
• Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.

Mapp Digital Analytics

Web and mobile analytics

Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top.

Funnel and journey analysis

Visual funnel and customer journey analysis shows the paths customers take to conversion.

Alerts, forecasting and anomalies

Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits.

Raw data access

The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka.

Predictions and segmentation

RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data.

Matomo

Full web analytics without sampling

Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.

Data ownership and privacy

Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.

Heatmaps and session recordings

Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.

A/B testing, funnels and forms

A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.

Google Analytics importer and APIs

Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.

Tag manager

A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.

Mapp Digital Analytics

• Professional$3,600

  per month and up, billed annually

  Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis.

• CustomCustom

  Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams.

Matomo

• Community (On-Premise)$0

  Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.

• Cloud Business$26

  per month for up to 50,000 hits, billed monthly

  Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.

• Team (On-Premise)€230

  per month, billed annually (€275 billed monthly)

  Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.

• Business (On-Premise)€1,209

  per month, billed annually (€1,450 billed monthly)

  Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.

• Enterprise (On-Premise)€2,834

  per month, billed annually (€3,400 billed monthly)

  Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.

• Cloud EnterpriseCustom

  Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.

Mapp Digital Analytics

No public discounts listed.

Matomo

• Annual discount

  2 months free with annual billing

  Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.

• Nonprofit

  Discount for eligible nonprofits

  Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.