Mapp Digital Analytics vs Piano Analytics (2026): which should you pick?

Pick Mapp Digital Analytics if

• Fits if you are a large business with a budget for a marketing cloud
• Works for teams that want raw event streams to feed their own models

Look elsewhere if

• Skip it if you pay out of your own pocket, as the entry price is $3,600 a month
• Not for you if you want monthly billing, as billing is annual
• Watch out: the pages read call the product Digital Analytics, not Mapp Intelligence
• Watch out: packages are priced from a starting figure and need a quote

Pick Piano Analytics if

• Fits if you are a publisher or large brand that wants unsampled data
• Works for teams that want data from marketing, product and content in one model

Look elsewhere if

• Skip it if you want a price before talking to sales, as none is published
• Not for you if you want to try it first, as there is no trial
• Watch out: the compliance and speed figures, such as 95% of queries under 2 seconds, are the vendor's own claims
• Watch out: it is sold alongside Piano's other products, so scope may be larger than you want

Mapp Digital Analytics

• It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics.
• The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics.
• Packages are priced from a starting figure and need a quote.
• Billing is annual.

Piano Analytics

• Pricing is not published; the site points to a demo request.
• It is sold alongside Piano's other products, and the pages read describe an enterprise buyer.
• No free plan or self-serve trial is mentioned on the pages read.
• Compliance and speed figures (such as 95% of queries under 2 seconds) are the vendor's own claims.

Mapp Digital Analytics

Web and mobile analytics

Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top.

Funnel and journey analysis

Visual funnel and customer journey analysis shows the paths customers take to conversion.

Alerts, forecasting and anomalies

Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits.

Raw data access

The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka.

Predictions and segmentation

RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data.

Piano Analytics

Unsampled event collection

Captures customizable events with bot filtering and tag verification; Piano says it processes over four trillion events a year without sampling.

Data Query

A query builder for exploring the data, whose reports can be saved and reused.

Workspaces dashboards

Off-the-shelf or custom reports can be placed on drag-and-drop dashboards.

Unified data model

Combines data from marketing, product, content, point-of-sale and other functions, available inside or outside the platform in real time.

Privacy and compliance

Piano states that the product is GDPR- and HIPAA-compliant, as certified by third-party auditors.

Mapp Digital Analytics

• Professional$3,600

  per month and up, billed annually

  Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis.

• CustomCustom

  Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams.

Piano Analytics

Pricing could not be confirmed. See piano.io.