etracker vs Piano Analytics (2026): which should you pick?

Pick etracker if

• Fits if you want analytics without a consent banner
• Works for European shops that need conversion upload to ad platforms

Look elsewhere if

• Tight if you want to pay monthly, because every plan has a 12-month minimum paid in advance
• Pricey if traffic grows, as billing follows hits (about 4.5 per visit) and overflow costs extra
• Watch out: raw data (49 euros a month) and B2B recognition on Basic (49 euros) are add-ons
• Watch out: tag manager and consent manager are separate modules, and the interface is German and English only

Pick Piano Analytics if

• Fits if you are a publisher or large brand that wants unsampled data
• Works for teams that want data from marketing, product and content in one model

Look elsewhere if

• Skip it if you want a price before talking to sales, as none is published
• Not for you if you want to try it first, as there is no trial
• Watch out: the compliance and speed figures, such as 95% of queries under 2 seconds, are the vendor's own claims
• Watch out: it is sold alongside Piano's other products, so scope may be larger than you want

etracker

• Prices are in euros, excluding VAT, with a minimum contract of 12 months and the fee payable in advance.
• Billing follows hits per month (about 4.5 hits per visit); going over costs an overflow fee per thousand hits.
• Raw data access costs €49 a month extra and B2B recognition on Basic costs €49 a month extra.
• Tag manager and consent manager are separate modules; the interface is in German and English.

Piano Analytics

• Pricing is not published; the site points to a demo request.
• It is sold alongside Piano's other products, and the pages read describe an enterprise buyer.
• No free plan or self-serve trial is mentioned on the pages read.
• Compliance and speed figures (such as 95% of queries under 2 seconds) are the vendor's own claims.

etracker

Consent-free tracking

Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.

Store and UX analysis

Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.

Server-side conversion upload

Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.

Tracking via your own domain

Tracking can run through a separate subdomain to reduce data loss from ad blockers and browser cookie limits.

Reporting and data export

Dynamic drill-downs, behavioral segments, BI and data warehouse sync, plus exports to CSV, Excel and PDF.

Piano Analytics

Unsampled event collection

Captures customizable events with bot filtering and tag verification; Piano says it processes over four trillion events a year without sampling.

Data Query

A query builder for exploring the data, whose reports can be saved and reused.

Workspaces dashboards

Off-the-shelf or custom reports can be placed on drag-and-drop dashboards.

Unified data model

Combines data from marketing, product, content, point-of-sale and other functions, available inside or outside the platform in real time.

Privacy and compliance

Piano states that the product is GDPR- and HIPAA-compliant, as certified by third-party auditors.

etracker

• Basic€10.80

  per month for 25,000 hits, 12-month minimum

  For blogs and content sites: consent-free cookieless tracking, dashboard, core reports, own tracking domain.

• Pro€22.80

  per month for 25,000 hits, 12-month minimum

  Adds e-commerce, marketing and customer journey reports, conversion upload to ad platforms, scrollmap and form analysis.

• Enterprise€58.80

  per month for 50,000 hits, 12-month minimum

  Adds Report Builder, a REST reporting interface with Looker Studio connector, app tracking and unlimited co-users.

Piano Analytics

Pricing could not be confirmed. See piano.io.