Google Analytics vs Mapp Digital Analytics (2026): which should you pick?
As of Nov 13, 2026, we pick Google Analytics: it is first in our ranking of website and product analytics tools, and it grades higher too, 3.4 against 1.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Google Analytics grades higher on value for money, the free plan, ease of use and platforms. They get the same grade on features.
Price, platforms and features side by side. The table says where each price was read and when.
Google Analytics
Google's free website and app analytics, with a paid 360 tier
Mapp Digital Analytics
Web and mobile analytics inside the Mapp Cloud marketing suite
Which one is for you
Pick Google Analytics if
- Fits if you run Google Ads and want to see which campaigns bring in sales
- Works for small businesses that want free traffic reports with raw data in BigQuery
Look elsewhere if
- Skip it if you want to watch recordings of visits, which it doesn't do
- Not for you if you need more than 14 months of user-level history without paying for 360
- Tight if you need data within the hour, as intraday freshness is a 360 feature
- Watch out: Analytics 360 has no published price, and sub-properties and roll-up reports are 360 only
- Watch out: Google Ads data in reports covers a rolling 36 months, and Google signals data is kept 26 at most
Pick Mapp Digital Analytics if
- Fits if you are a large business with a budget for a marketing cloud
- Works for teams that want raw event streams to feed their own models
Look elsewhere if
- Skip it if you pay out of your own pocket, as the entry price is $3,600 a month
- Not for you if you want monthly billing, as billing is annual
- Watch out: the pages read call the product Digital Analytics, not Mapp Intelligence
- Watch out: packages are priced from a starting figure and need a quote
How we grade them
| 3.4GPAGoogle AnalyticsVery good | 1.4GPAMapp Digital AnalyticsWeak | |
|---|---|---|
| Value for money | A$0 for a 10,000-visitor site, or one a hundred times that size: the standard version is free, with reports, explorations, attribution and BigQuery export. Only Analytics 360, quoted by Google's sales team, costs money. | F$3,600 a month, billed annually, against a category where the dearest tenth starts at $299. The Essential package at $3,050 does not list analytics. |
| Free plan and trial | AFree for sites and apps of any size, with no traffic cap a normal business would reach. The limits that do exist are about history: user- and event-level data is kept for 2 or 14 months. | FNo free plan and no trial is listed anywhere on the pages read. |
| Features | BTraffic and acquisition reports, funnel and path explorations, cohorts, data-driven attribution, predicted audiences and BigQuery export. The whole traffic analytics job, graded against Matomo, Plausible and Fathom. It doesn't record visits; that's Clarity's job. | BWeb and mobile SDKs, funnels, journey analysis, alerts, forecasts and raw unsampled data. The listing names no gap in the core work. |
| Ease of use | B4.6 from 5,249 App Store ratings for its phone app. You can ask questions in plain words, but explorations, events and attribution settings take some learning. | CNo store rating on record. It needs SDKs installed on sites and apps, and a quote and onboarding first. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with links to Google Ads, Search Console, BigQuery, Tag Manager, Firebase and Salesforce Marketing Cloud. No desktop app, which keeps it off an A. | CWeb and mobile SDKs, with only Apache Kafka data streams listed as an integration. |
| Best for | free traffic reports for any size of site | enterprise web and app analytics inside Mapp Cloud |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Google Analytics and Mapp Digital Analytics. How we grade
Where they differ
- Mapp Digital Analytics also covers marketing automation and dashboards.
At a glance
| Google Analytics | Mapp Digital Analytics | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | Not published | $3,600 per month, billed annually (Mapp Cloud Professional) |
| Free plan | The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months. | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Mapp | |
| Price read from | marketingplatform.google.com | mapp.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Google Analytics
- Analytics 360 has no published price; it is quoted through Google's sales team.
- In the free version, user- and event-level data is kept for 2 or 14 months; 26, 38 and 50 months are 360 only.
- Intraday data freshness, sub-properties, roll-up reporting and higher limits on custom dimensions and audiences are 360 only.
- Google Ads data in reports is limited to a rolling 36 months, and Google signals data is kept no more than 26 months.
Mapp Digital Analytics
- It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics.
- The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics.
- Packages are priced from a starting figure and need a quote.
- Billing is annual.
Key features
Google Analytics
- Traffic and acquisition reports
- Shows how people reach a site or app across paid and organic channels, which pages and screens they use, and what happens in real time.
- Explorations
- Free-form analysis, open or closed funnels, path analysis, segment overlap, cohorts and user lifetime value, built by dragging fields onto a canvas.
- Attribution
- Data-driven attribution, conversion path reports and model comparisons show how each marketing channel contributes to conversions.
- Predictions and insights
- Machine learning predicts actions such as purchase or churn to build audiences, flags notable changes automatically, and answers typed questions.
- Google Ads and BigQuery links
- Imports Google Ads, Display & Video 360 and Search Ads 360 data, sends audiences and conversions back, and exports raw events to BigQuery.
Mapp Digital Analytics
- Web and mobile analytics
- Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top.
- Funnel and journey analysis
- Visual funnel and customer journey analysis shows the paths customers take to conversion.
- Alerts, forecasting and anomalies
- Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits.
- Raw data access
- The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka.
- Predictions and segmentation
- RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data.
Plans
Google Analytics
Google Analytics$0
Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export.
Analytics 360Custom
Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs.
Mapp Digital Analytics
Professional$3,600
per month and up, billed annually
Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis.
CustomCustom
Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams.
Common questions
Which is cheaper, Google Analytics or Mapp Digital Analytics?
As of Nov 13, 2026, Google Analytics publishes no starting price, and Mapp Digital Analytics starts at $3,600 per month, billed annually (Mapp Cloud Professional).
Which has a free plan, Google Analytics or Mapp Digital Analytics?
As of Nov 13, 2026, only Google Analytics has a free plan. Mapp Digital Analytics does not.
Which platforms do Google Analytics and Mapp Digital Analytics run on?
As of Nov 13, 2026, only Google Analytics lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.