etracker vs Mapp Digital Analytics (2026): which should you pick?
As of Nov 13, 2026, etracker grades higher than Mapp Digital Analytics: 2.6 against 1.4 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
etracker grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
etracker
Cookieless web analytics hosted in Germany, with tag and consent tools
Mapp Digital Analytics
Web and mobile analytics inside the Mapp Cloud marketing suite
Which one is for you
Pick etracker if
- Fits if you want analytics without a consent banner
- Works for European shops that need conversion upload to ad platforms
Look elsewhere if
- Tight if you want to pay monthly, because every plan has a 12-month minimum paid in advance
- Pricey if traffic grows, as billing follows hits (about 4.5 per visit) and overflow costs extra
- Watch out: raw data (49 euros a month) and B2B recognition on Basic (49 euros) are add-ons
- Watch out: tag manager and consent manager are separate modules, and the interface is German and English only
Pick Mapp Digital Analytics if
- Fits if you are a large business with a budget for a marketing cloud
- Works for teams that want raw event streams to feed their own models
Look elsewhere if
- Skip it if you pay out of your own pocket, as the entry price is $3,600 a month
- Not for you if you want monthly billing, as billing is annual
- Watch out: the pages read call the product Digital Analytics, not Mapp Intelligence
- Watch out: packages are priced from a starting figure and need a quote
How we grade them
| 2.6GPAetrackerGood | 1.4GPAMapp Digital AnalyticsWeak | |
|---|---|---|
| Value for money | B10.80 euros a month for 25,000 hits is inside the cheaper quarter, which starts at $13, though not under 60% of it. Pro is 22.80 euros. | F$3,600 a month, billed annually, against a category where the dearest tenth starts at $299. The Essential package at $3,050 does not list analytics. |
| Free plan and trial | CA 30-day trial with no obligation. No free plan, and the listing does not say if a card is needed. | FNo free plan and no trial is listed anywhere on the pages read. |
| Features | BCookieless tracking, e-commerce and marketing reports, scrollmaps, server-side conversion upload and exports. The core work is covered, though Basic leaves out the shop reports. | BWeb and mobile SDKs, funnels, journey analysis, alerts, forecasts and raw unsampled data. The listing names no gap in the core work. |
| Ease of use | CNo store rating on record. Tracking runs on your own domain and you set up goals and reports yourself. | CNo store rating on record. It needs SDKs installed on sites and apps, and a quote and onboarding first. |
| Platforms and integrations | BWeb only, with Google Ads, Meta, Microsoft and TikTok Ads, Looker Studio and Power BI. | CWeb and mobile SDKs, with only Apache Kafka data streams listed as an integration. |
| Best for | cookieless analytics for European sites | enterprise web and app analytics inside Mapp Cloud |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: etracker and Mapp Digital Analytics. How we grade
Price against what you get
etracker starts at about $12.07 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mapp Digital Analytics starts at $3,600 a month and scores 2.3.
etracker scores higher and starts $3,587.93 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than etracker for less, and 35 score higher than Mapp Digital Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- etracker also covers a/B testing.
- Mapp Digital Analytics also covers marketing automation.
At a glance
| etracker | Mapp Digital Analytics | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €10.80 per month for 25,000 hits, 12-month minimum, paid in advance | $3,600 per month, billed annually (Mapp Cloud Professional) |
| Free plan | None | None |
| Free trial | 30-day free test without obligation | None listed |
| Web | ||
| Made by | etracker | Mapp |
| Price read from | etracker.com | mapp.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
etracker
- Prices are in euros, excluding VAT, with a minimum contract of 12 months and the fee payable in advance.
- Billing follows hits per month (about 4.5 hits per visit); going over costs an overflow fee per thousand hits.
- Raw data access costs €49 a month extra and B2B recognition on Basic costs €49 a month extra.
- Tag manager and consent manager are separate modules; the interface is in German and English.
Mapp Digital Analytics
- It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics.
- The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics.
- Packages are priced from a starting figure and need a quote.
- Billing is annual.
Key features
etracker
- Consent-free tracking
- Cookieless session tracking that the vendor says was independently tested as GDPR and ePrivacy compliant without a consent banner.
- Store and UX analysis
- Measures product lists through to orders, and records scrolling so results can be projected onto your pages as a scrollmap.
- Server-side conversion upload
- Sends conversions to Google Ads, Meta, Microsoft and TikTok Ads from the server, on the Pro edition and above.
- Tracking via your own domain
- Tracking can run through a separate subdomain to reduce data loss from ad blockers and browser cookie limits.
- Reporting and data export
- Dynamic drill-downs, behavioral segments, BI and data warehouse sync, plus exports to CSV, Excel and PDF.
Mapp Digital Analytics
- Web and mobile analytics
- Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top.
- Funnel and journey analysis
- Visual funnel and customer journey analysis shows the paths customers take to conversion.
- Alerts, forecasting and anomalies
- Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits.
- Raw data access
- The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka.
- Predictions and segmentation
- RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data.
Plans
etracker
Basic€10.80
per month for 25,000 hits, 12-month minimum
For blogs and content sites: consent-free cookieless tracking, dashboard, core reports, own tracking domain.
Pro€22.80
per month for 25,000 hits, 12-month minimum
Adds e-commerce, marketing and customer journey reports, conversion upload to ad platforms, scrollmap and form analysis.
Enterprise€58.80
per month for 50,000 hits, 12-month minimum
Adds Report Builder, a REST reporting interface with Looker Studio connector, app tracking and unlimited co-users.
Mapp Digital Analytics
Professional$3,600
per month and up, billed annually
Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis.
CustomCustom
Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams.
Common questions
Which is cheaper, etracker or Mapp Digital Analytics?
As of Nov 13, 2026, etracker is cheaper to start with: about $12.07 a month, against $3,600 a month for Mapp Digital Analytics. etracker starts at €10.80 per month for 25,000 hits, 12-month minimum, paid in advance, and Mapp Digital Analytics starts at $3,600 per month, billed annually (Mapp Cloud Professional).
Which has a free plan, etracker or Mapp Digital Analytics?
As of Nov 13, 2026, neither etracker nor Mapp Digital Analytics has a free plan. etracker has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.