Aptabase vs Plausible (2026): which should you pick?

Pick Aptabase if

• Fits if you ship an app and want counts of events without user tracking
• Works for developers who want an open-source tool

Look elsewhere if

• Tight if you need MAU or retention, as it cannot report user-level metrics
• Watch out: past your tier, analytics pause until you upgrade or the next month starts
• Watch out: plans do not change automatically
• Not for you if you go above 50,000,000 events a month, as that needs a custom plan

Pick Plausible if

• Fits if you want traffic numbers without putting a cookie banner on your site
• Works for EU organizations leaving Google Analytics that want data kept in the EU

Look elsewhere if

• Skip it if you want to watch visits or follow one visitor's path
• Tight if you're on Starter, which covers one site
• Pricey if you need funnels or ecommerce revenue, which start on Business at $15.83 a month for 10k pageviews
• Watch out: there's no free hosted plan, and the free Community Edition is self-hosted, updated twice a year, with no funnels or SSO
• Pricey if traffic grows: Starter is $19 a month at 100k pageviews and $69 at 1M, and SSO is Enterprise only

Aptabase

• Without a user identifier, it cannot report user-level metrics such as monthly active users or retention, per the vendor's FAQ.
• If you exceed your tier's limit, analytics pause until you upgrade or the next month starts; there are no overage fees.
• Plans do not change automatically; you move to the next tier yourself.
• More than 50,000,000 events a month needs a custom plan by email.

Plausible

• There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
• Stats are aggregate only: there are no session recordings or per-visitor profiles.
• Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
• Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.

Aptabase

Anonymous by design

No device identifiers, cookies, fingerprinting or long-term user identification; the only link between events is a daily identifier derived from a salted hash that rotates every 24 hours.

Event tracking

Every call to the SDK's track function is one event. Nothing is tracked automatically.

Live view and session timeline

Data updates in real time, with a live view dashboard and a per-session timeline.

17 SDKs

Includes Swift, Kotlin, Flutter, React Native, Electron, Tauri, .NET MAUI, web apps, browser extensions, Unity, Unreal Engine, Godot, Python and C++.

Data residency choice

Store data in the EU (Germany) or the US (Virginia), or host your own servers.

Export and data ownership

Export to CSV at any time. The vendor says it does not sell or use your data.

Plausible

No cookies or personal data

Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.

One-page dashboard

Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.

Goals, revenue and funnels

Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.

Search and campaign data

Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.

Lightweight script

The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.

Google Analytics import

Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.

Aptabase

• Free$0

  Up to 20,000 events a month, with unlimited apps and the full dashboard.

• 200K events$10

  per month for up to 200,000 events, billed monthly

  The same features as every other plan; the price follows the event tier.

• 1M events$20

  per month for up to 1,000,000 events, billed monthly

  Same features, a higher monthly event limit.

• 2M events$40

  per month for up to 2,000,000 events, billed monthly

  Same features, a higher monthly event limit.

• 5M events$75

  per month for up to 5,000,000 events, billed monthly

  Tiers continue at $140 for 10M, $240 for 20M, $300 for 30M and $450 for 50M events a month.

Plausible

• Starter$7.50

  per month for up to 10k pageviews, billed yearly ($9 billed monthly)

  One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.

• Growth$11.67

  per month for up to 10k pageviews, billed yearly ($14 billed monthly)

  Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.

• Business$15.83

  per month for up to 10k pageviews, billed yearly ($19 billed monthly)

  Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.

• EnterpriseCustom

  More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.

• Community Edition$0

  Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.

Aptabase

No public discounts listed.

Plausible

• Annual discount

  2 months free with yearly billing

  Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.