Aptabase vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick Umami: it is third in our ranking of website and product analytics tools, and they share a 2.6 GPA.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Aptabase grades higher on value for money. Umami grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Aptabase
Open source, privacy-first analytics for mobile, desktop and web apps
Which one is for you
Pick Aptabase if
- Fits if you ship an app and want counts of events without user tracking
- Works for developers who want an open-source tool
Look elsewhere if
- Tight if you need MAU or retention, as it cannot report user-level metrics
- Watch out: past your tier, analytics pause until you upgrade or the next month starts
- Watch out: plans do not change automatically
- Not for you if you go above 50,000,000 events a month, as that needs a custom plan
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 2.6GPAAptabaseGood | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | B$10 a month for 200,000 events is inside the cheaper quarter of analytics tools, with every feature on every tier. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | BA free plan with 20,000 events and every feature, no card, which a small app could live on. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | CEvent tracking, a live view, 17 SDKs and export cover the basics, but with no user identifier it cannot report MAU or retention. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | CSDKs to add to your app code, and no store rating on record. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | BWeb dashboard with 17 SDKs, including Swift, Kotlin, Flutter, React Native, Electron and Unity. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | open-source event analytics for apps | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aptabase and Umami. How we grade
Price against what you get
Aptabase starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Umami starts at $20 a month and scores 2.7.
Umami scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 11 score higher than Aptabase for less, and 1 scores higher than Umami for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Aptabase also covers dashboards.
- Umami also covers reports and session replay.
At a glance
| Aptabase | Umami | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month for up to 200,000 events, billed monthly | $20 per month, with 1 million events included |
| Free plan | Up to 20,000 events a month with every feature, no credit card required. | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | None listed | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | Aptabase | Umami Software, Inc. |
| Price read from | aptabase.com | umami.is |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Aptabase
- Without a user identifier, it cannot report user-level metrics such as monthly active users or retention, per the vendor's FAQ.
- If you exceed your tier's limit, analytics pause until you upgrade or the next month starts; there are no overage fees.
- Plans do not change automatically; you move to the next tier yourself.
- More than 50,000,000 events a month needs a custom plan by email.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
Aptabase
- Anonymous by design
- No device identifiers, cookies, fingerprinting or long-term user identification; the only link between events is a daily identifier derived from a salted hash that rotates every 24 hours.
- Event tracking
- Every call to the SDK's track function is one event. Nothing is tracked automatically.
- Live view and session timeline
- Data updates in real time, with a live view dashboard and a per-session timeline.
- 17 SDKs
- Includes Swift, Kotlin, Flutter, React Native, Electron, Tauri, .NET MAUI, web apps, browser extensions, Unity, Unreal Engine, Godot, Python and C++.
- Data residency choice
- Store data in the EU (Germany) or the US (Virginia), or host your own servers.
- Export and data ownership
- Export to CSV at any time. The vendor says it does not sell or use your data.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
Aptabase
Free$0
Up to 20,000 events a month, with unlimited apps and the full dashboard.
200K events$10
per month for up to 200,000 events, billed monthly
The same features as every other plan; the price follows the event tier.
1M events$20
per month for up to 1,000,000 events, billed monthly
Same features, a higher monthly event limit.
2M events$40
per month for up to 2,000,000 events, billed monthly
Same features, a higher monthly event limit.
5M events$75
per month for up to 5,000,000 events, billed monthly
Tiers continue at $140 for 10M, $240 for 20M, $300 for 30M and $450 for 50M events a month.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Common questions
Which is cheaper, Aptabase or Umami?
As of Nov 13, 2026, Aptabase is cheaper to start with: $10 a month, against $20 a month for Umami. Aptabase starts at $10 per month for up to 200,000 events, billed monthly, and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, Aptabase or Umami?
As of Nov 13, 2026, both Aptabase and Umami have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.