The MonsterInsights Insider’s Guide
Everything we know about MonsterInsights in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MonsterInsights
The Insider’s Guide
Google Analytics reports inside the WordPress dashboard
Every plan, grade, refund rule and rival among website and product analytics tools, read from MonsterInsights’s own pages.
Made by MonsterInsights · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MonsterInsights’s own pages, its app-store listings and our grades. Every fact in it is on MonsterInsights’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 7 of the 58 other website and product analytics tools we grade
MonsterInsights is a WordPress plugin that connects a site to Google Analytics and shows the reports inside the WordPress admin. Higher plans add eCommerce, form and custom dimension reports, tracking for WooCommerce and other plugins, and surveys and heatmaps through UserFeedback.
To get you started, here are 8 things to know about MonsterInsights, taken from its own pages and our grades.
You install a plugin and then connect a Google Analytics account.
- 1
Best for Google Analytics inside WordPress
MonsterInsights shows your Google Analytics numbers inside the WordPress dashboard and tracks forms and WooCommerce sales.
- 2
Paid plans start at $16.58 a month when paid by the year
As its pricing page puts it: $199 per year for 1 site at renewal, after a first-year price of $99.50.
- 3
It runs on Web
Web.
- 4
Reports in WordPress
Visitors, pageviews, bounce rate, locations, referral sources and page insights are shown in the WordPress admin.
- 5
Custom dashboards
Dashboards built from more than 20 widgets, with date comparison and PDF export.
- 6
eCommerce and form tracking
On Pro and Elite: conversion rate, average order value and top products for stores, plus form conversion tracking.
- 7
A 1.8 GPA, above 7 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of MonsterInsights you could make: reports and surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
MonsterInsights at a glance
- Pricing
- Paid, from $199 per year for 1 site at renewal, after a first-year price of $99.50
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- MonsterInsights
- Category
- Website & Product Analytics
- Our grade
- 1.8 GPA, weak
The report card
Best for Google Analytics inside WordPress
MonsterInsights shows your Google Analytics numbers inside the WordPress dashboard and tracks forms and WooCommerce sales. It runs only in WordPress, it reads data from Google Analytics rather than collecting its own, and the headline price is a first-year price that doubles on renewal.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $199 a year for 1 site at renewal, about $16.58 a month, which is where the cheaper quarter of analytics tools ends. The first year is half that, at $99.50. |
| Free plan and trial | F | No free plan and no trial. A 14-day money-back guarantee is the only way to try it, and that isn't a trial. |
| Features | C | Reports in WordPress, custom dashboards, ecommerce and form tracking, AI question credits. But it reads Google Analytics and collects nothing itself. |
| Ease of use | C | No store rating on record. You install a plugin and then connect a Google Analytics account. |
| Platforms and integrations | C | Runs inside WordPress only. It links to WooCommerce, WPForms, MemberPress, Yoast SEO and similar plugins. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MonsterInsights is for
- Fits if your site is on WordPress and you already use Google Analytics
- Works for a store on WooCommerce that wants sales numbers in the WordPress admin
Who it is not for
- Skip it if your site isn't WordPress, as it runs only inside it
- Not for you if you want a free plan or trial, as there isn't one
- Pricey if you renew: the advertised prices are introductory and every renewal is at full price
- Watch out: Plus covers 1 site; you need Pro or Elite for 5
- Watch out: it needs a Google Analytics account, so you're still tied to Google
Good to know
Good for
- WordPress site owners who want Google Analytics numbers in the admin
- WooCommerce stores that want revenue reports without code
- Agencies managing several client sites
Worth knowing
- It runs only inside WordPress and reads data from Google Analytics.
- The advertised prices are introductory; all renewals are at full price.
- Plus covers 1 site; Pro and Elite cover 5.
- A 14-day money-back guarantee is stated on the pricing page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$16.58
A month to start, paid by the year
MonsterInsights is a paid product, starting at $199 per year for 1 site at renewal, after a first-year price of $99.50.
Plus
$199
per year for 1 site, at renewal
Standard reports, realtime dashboard, custom dashboards and an EU compliance addon, with 5,000 credits. First year $99.50 (50% off); renews at full price.
Pro
$399
per year for 5 sites, at renewal
Adds eCommerce, form conversion and custom dimension reports, enhanced tracking, WooCommerce and PPC ad tracking, and 10,000 credits. First year $199.50; renews at full price.
Elite
$599
per year for 5 sites, at renewal
Adds exception reports, site note automations, multisite support, client license management and UserFeedback Elite, with 15,000 credits. First year $299.50; renews at full price.
Read from monsterinsights.com on Nov 12, 2026.
Ways to pay less
Other savings
Introductory first-year pricing
The pricing page shows 50% off the first year on each plan, with renewals at full price: Plus $99.50, Pro $199.50, Elite $299.50.
Stated on monsterinsights.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Google Analytics reports inside the WordPress dashboard. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, reports, dashboards, web analytics.
Reports in WordPress, custom dashboards, ecommerce and form tracking, AI question credits.
- Reports in WordPress
- Visitors, pageviews, bounce rate, locations, referral sources and page insights are shown in the WordPress admin.
- Custom dashboards
- Dashboards built from more than 20 widgets, with date comparison and PDF export.
- eCommerce and form tracking
- On Pro and Elite: conversion rate, average order value and top products for stores, plus form conversion tracking.
- Plugin integrations
- Tracking for WooCommerce, Easy Digital Downloads, WPForms, MemberPress and other WordPress plugins on the Pro plan.
- Surveys and heatmaps
- The Elite plan includes UserFeedback Elite, with surveys, NPS reporting and heatmaps.
- Credits for AI questions
- Plans include a yearly allowance of credits for asking questions about the data without reading reports.
Where it runs
- Web
What it works with
- WooCommerce
- Easy Digital Downloads
- WPForms
- MemberPress
- Yoast SEO
- Gravity Forms
- Contact Form 7
MonsterInsights is made by MonsterInsights.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/58
Other website and product analytics tools it is graded above
MonsterInsights's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5.
It stands best on value for money (B, above 42 of 58) and worst on free plan and trial (F, above 0).
Its paid plans start at $16.58 a month when paid by the year, against a middle price of $29 for the category: 9 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. MonsterInsights’s own letter is outlined.
- BValue for moneyAbove 42 of 58
- FFree plan and trialAbove 0 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- CPlatforms and integrationsAbove 0 of 58
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. MonsterInsights is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of MonsterInsights you could make: reports and surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 46 of the 58 other website and product analytics tools grade higher. It costs $199 a year.
What you could make
- Reports and surveys: an app builder makes these well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, WooCommerce, Easy Digital Downloads and WPForms among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. MonsterInsights’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Google Analytics, Matomo, Plausible, Contentsquare and Fathom Analytics
The 5 tools MonsterInsights is most often weighed against, with where each one differs from it.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Google Analytics has a free plan. MonsterInsights does not.
- Only Google Analytics lists iOS and Android apps.
- MonsterInsights also covers surveys and dashboards.
- 2.4GPA
Matomo
Free plan · from $26/mo
Open-source web analytics you can host yourself or in Matomo's cloud.
- Matomo has a free plan. MonsterInsights does not.
- Matomo is open source and self-hostable, according to its own site.
- MonsterInsights also covers surveys, reports and dashboards.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- Plausible has a free plan. MonsterInsights does not.
- Plausible is open source and self-hostable, according to its own site.
- MonsterInsights also covers surveys, reports and dashboards.
- 2.8GPA
Contentsquare
Free plan · from $39/mo
Heatmaps, session replays and surveys, formerly sold as Hotjar.
- Contentsquare has a free plan. MonsterInsights does not.
- MonsterInsights also covers reports and dashboards.
- Contentsquare also covers session replay.
- 2.4GPA
Fathom Analytics
Free trial · from $12.50/mo
Cookie-free, privacy-first website analytics priced by pageviews.
- MonsterInsights also covers surveys and dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MonsterInsights free?
No. MonsterInsights is a paid product, starting at $199 per year for 1 site at renewal, after a first-year price of $99.50.
How much does MonsterInsights cost?
MonsterInsights lists 3 plans. Plus: $199 per year for 1 site, at renewal.
What platforms does MonsterInsights work on?
MonsterInsights is available on Web.
Does MonsterInsights offer any discounts?
MonsterInsights publicly lists the following: Introductory first-year pricing.
Does MonsterInsights have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. MonsterInsights is listed for Web.
Does MonsterInsights have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. MonsterInsights is listed for Web.
Is MonsterInsights open source?
MonsterInsights is not described as open source on its own site, as read on Nov 12, 2026.
What does MonsterInsights integrate with?
MonsterInsights's listing names WooCommerce, Easy Digital Downloads, WPForms, MemberPress, Yoast SEO, Gravity Forms and Contact Form 7.
Who makes MonsterInsights?
MonsterInsights is made by a company of the same name.
What are the alternatives to MonsterInsights?
The closest alternatives to MonsterInsights in our directory are Google Analytics, Matomo, Plausible, Contentsquare and Fathom Analytics.
How does MonsterInsights compare with other website and product analytics tools?
MonsterInsights's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5.
Is MonsterInsights good value for money?
ToolGPA grades MonsterInsights B for value for money. Its paid plans start at $16.58 a month when paid by the year, against a middle price of $29 for the category: 9 of the 32 others that charge start lower.
Could I make my own version of MonsterInsights?
The plain part of MonsterInsights you could make: reports and surveys.
Where this guide comes from
The prices, plans, platforms and features were read from MonsterInsights’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from MonsterInsights's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by MonsterInsights. Prices change, so check monsterinsights.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MonsterInsights, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/monsterinsights
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MonsterInsights: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/monsterinsights
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/monsterinsights/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after MonsterInsights, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MonsterInsights’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. MonsterInsights is a trademark of its owner, and this guide is not made, paid for or approved by MonsterInsights. Prices and plans change: check monsterinsights.com before you buy.