Contentsquare vs Mouseflow (2026): which should you pick?
As of Nov 12, 2026, Contentsquare grades higher than Mouseflow: 2.8 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Contentsquare grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
Mouseflow
Session replay, heatmaps and funnels for website behavior
Which one is for you
Pick Contentsquare if
- Fits if you're a marketer who wants to see where visitors click and scroll
- Works for small sites that fit in 200k sessions and don't need every visit recorded
Look elsewhere if
- Skip it if you want every visit recorded for free, which Clarity does
- Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
- Tight if you're on Growth, which records only 15% of sessions and starts at 7k sessions for $39 a month
- Watch out: recording every session, APIs, alerts and form analysis need Pro or Enterprise, priced through sales
- Watch out: the free plan keeps 1 month of data for 1 project, and new Hotjar accounts can't be created
Pick Mouseflow if
- Fits if you run one small site and want to try replays before paying
- Works for a team that already lives in Google Analytics or Slack
Look elsewhere if
- Tight if you stay free: 1 website, 500 sessions a month and 1 month of history
- Too light for surveys, extra heatmaps or the API on Essential, which need dearer plans
- Pricey if you grow: it's $109 a month for 25,000 sessions on Advanced
- Watch out: data history runs from 1 month on Free to 12 months on Premium, and prices switch to euros for EU visitors
How we grade them
| 2.8GPAContentsquareGood | 2.2GPAMouseflowFair | |
|---|---|---|
| Value for money | B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B. | C$25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000. |
| Free plan and trial | BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, enough for one person to run on. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data. | CFree plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed. |
| Features | BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro. | CReplays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan. |
| Ease of use | CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning. | CNo store rating on record. You add a script, then set up the funnels and forms you want watched. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan. | BWeb only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP. |
| Best for | heatmaps and replays of a marketing site | session replay with a free starter plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Contentsquare and Mouseflow. How we grade
Price against what you get
Contentsquare starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mouseflow starts at $25 a month and scores 2.3.
Contentsquare scores higher, and starts $14 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, none scores higher than Contentsquare for less, and 10 score higher than Mouseflow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mouseflow also covers forms.
At a glance
| Contentsquare | Mouseflow | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) | $25 per month for 5,000 sessions, billed annually ($39 billed monthly) |
| Free plan | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. | 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history. |
| Free trial | None listed | 14-day free trial with full access to core features, no card required |
| Web | ||
| Made by | Contentsquare | Mouseflow |
| Price read from | contentsquare.com | mouseflow.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Contentsquare
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Mouseflow
- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.
Key features
Contentsquare
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Mouseflow
- Session replay
- Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- Heatmaps
- Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- Funnels and forms
- Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- Feedback surveys
- On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- Mina AI
- Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- API and MCP
- Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.
Plans
Contentsquare
Free$0
Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.
Growth$39
per month for up to 7k sessions, billed yearly ($49 billed monthly)
13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.
ProCustom
Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.
EnterpriseCustom
Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.
Mouseflow
Free$0
1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history.
Essential$25
per month for 5,000 sessions, billed annually ($39 billed monthly)
1 website, Mina AI questions about your data and 3 months of history.
Advanced$109
per month for 25,000 sessions, billed annually ($149 billed monthly)
2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history.
Premium$319
per month for 100,000 sessions, billed annually ($399 billed monthly)
5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history.
EnterpriseCustom
Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager.
Ways to pay less
Contentsquare
- Annual discount
Save 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
Mouseflow
- Annual discount
Save up to 35% with annual billing
The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319.
Common questions
Which is cheaper, Contentsquare or Mouseflow?
As of Nov 12, 2026, Mouseflow is cheaper to start with: $25 a month, against $39 a month for Contentsquare. Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly), and Mouseflow starts at $25 per month for 5,000 sessions, billed annually ($39 billed monthly).
Which has a free plan, Contentsquare or Mouseflow?
As of Nov 12, 2026, both Contentsquare and Mouseflow have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.