The Minimal Analytics Insider’s Guide
Everything we know about Minimal Analytics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Minimal Analytics
The Insider’s Guide
A 1.5 kB snippet that sends page views to Google Analytics
Every plan, grade, refund rule and rival among website and product analytics tools, read from Minimal Analytics’s own pages.
Made by Minimal Analytics · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Minimal Analytics’s own pages, its app-store listings and our grades. Every fact in it is on Minimal Analytics’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 70 of the 100 other website and product analytics tools we grade
Minimal Analytics is a free, copy-and-paste JavaScript snippet that sends page views and events straight to the Google Analytics collection endpoint, without loading the Tag Manager and Analytics libraries. It also handles single page apps. It is a snippet, not a hosted dashboard, so reports live in Google Analytics.
To get you started, here are 8 things to know about Minimal Analytics, taken from its own pages and our grades.
You paste code and set your tracking ID, with no store rating on record.
- 1
Best for a tiny snippet that sends page views to Google Analytics
It has no dashboard of its own, and its code follows the older Google Analytics format.
- 2
It is free
Minimal Analytics has no paid plan at all. The snippet is free to copy from the site; no plans or prices are listed.
- 3
It runs on Web
Web.
- 4
Small footprint
The site compares its 1.5 kB snippet with 73 kB for Google Tag Manager plus Analytics.
- 5
Page view tracking
Sends page views directly to Google Analytics without external libraries, and works with single page apps built with React or Vue.js.
- 6
Custom events
ma.trackEvent takes a category, action, label and value.
- 7
A 2.6 GPA, above 70 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Minimal Analytics is free, so making your own would save you nothing.
Minimal Analytics at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Minimal Analytics
- Category
- Website & Product Analytics
- Our grade
- 2.6 GPA, good
The report card
Best for a tiny snippet that sends page views to Google Analytics
Minimal Analytics is a 1.5 kB snippet that sends page views and events to Google Analytics. It has no dashboard of its own, and its code follows the older Google Analytics format.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | The snippet is free to copy, which counts as free and substantial. |
| Free plan and trial | A | Free outright, with no paid plans and no caps listed. |
| Features | D | One narrow function, sending page views and events to Google Analytics, and it needs Google Analytics to be useful. |
| Ease of use | C | You paste code and set your tracking ID, with no store rating on record. |
| Platforms and integrations | C | Web only, and it sends data to Google Analytics only. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Minimal Analytics is for
- Fits if you already use Google Analytics and want a very small script
- Works for developers comfortable pasting a snippet
Who it is not for
- Not for you if you want a dashboard, as it has none
- Watch out: the ID placeholder and /collect endpoint follow the older format, and GA4 is not mentioned
- Skip it if you need advanced features such as AdWords tracking, as the page says not to use it for those
- Watch out: the code is a GitHub gist, and the page names no company or support channel
Good to know
Good for
- Developers who want Google Analytics page views without its scripts
- Single page apps that need a very small tracking snippet
Worth knowing
- It only sends data to Google Analytics; there is no dashboard of its own.
- The page says not to use it for advanced features such as AdWords tracking.
- Its ID placeholder (XX-XXXXXXXXX-X) and /collect endpoint follow the older Google Analytics format; GA4 is not mentioned, so check it records to your property.
- The code is published as a GitHub gist; the page names no company or support channel.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Minimal Analytics is free to use.
The snippet is free to copy, which counts as free and substantial.
Free snippet
$0
Copy the snippet from the page and add your Google Analytics tracking ID.
The free plan
The snippet is free to copy from the site; no plans or prices are listed.
Read from minimalanalytics.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
A 1.5 kB snippet that sends page views to Google Analytics. Here is what it does, as its own site describes it, and what it covers: web analytics, page speed.
One narrow function, sending page views and events to Google Analytics, and it needs Google Analytics to be useful.
- Small footprint
- The site compares its 1.5 kB snippet with 73 kB for Google Tag Manager plus Analytics.
- Page view tracking
- Sends page views directly to Google Analytics without external libraries, and works with single page apps built with React or Vue.js.
- Custom events
- ma.trackEvent takes a category, action, label and value.
- Exception tracking
- ma.trackException records an error description and whether it was fatal.
- Configurable data
- Options switch IP anonymization, color depth, character set, screen size and language on or off.
Where it runs
- Web
What it works with
- Google Analytics
Minimal Analytics is made by Minimal Analytics.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
70/100
Other website and product analytics tools it is graded above
Minimal Analytics's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on free plan and trial (A, above 95 of 100) and worst on features (D, above 0).
Minimal Analytics has no paid plan.
On features, ease of use and platforms it scores 1.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. Minimal Analytics’s own letter is outlined.
- AValue for moneyAbove 87 of 100
- AFree plan and trialAbove 95 of 100
- DFeaturesAbove 0 of 100
- CEase of useAbove 6 of 100
- CPlatforms and integrationsAbove 0 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Minimal Analytics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Minimal Analytics is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade.
What you could not
- A tracking script and a database that counts every visit.
- Speed tests run from real browsers on a schedule.
What this rests on. Minimal Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Google Analytics, GoatCounter, Plausible, Umami and Simple Analytics
The 5 tools Minimal Analytics is most often weighed against, with where each one differs from it.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Only Google Analytics lists iOS and Android apps.
- Minimal Analytics also covers page speed.
- Google Analytics also covers reports.
- 2.8GPA
GoatCounter
Free
Open source web analytics, free and donation-supported.
- GoatCounter is open source and self-hostable, according to its own site.
- Minimal Analytics also covers page speed.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- Plausible is open source and self-hostable, according to its own site.
- Minimal Analytics also covers page speed.
- 2.6GPA
Umami
Free plan · from $20/mo
Open-source, cookieless web and product analytics.
- Umami is open source and self-hostable, according to its own site.
- Minimal Analytics also covers page speed.
- Umami also covers reports and session replay.
- 2.6GPA
Simple Analytics
Free plan · from $20/mo
Cookieless web analytics hosted in the EU.
- Minimal Analytics also covers page speed.
- Simple Analytics also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Minimal Analytics free?
Yes. Minimal Analytics is free to use.
How much does Minimal Analytics cost?
Minimal Analytics lists one plan. Free snippet: $0.
What platforms does Minimal Analytics work on?
Minimal Analytics is available on Web.
Does Minimal Analytics have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Minimal Analytics is listed for Web.
Does Minimal Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Minimal Analytics is listed for Web.
Is Minimal Analytics open source?
Minimal Analytics is not described as open source on its own site, as read on Nov 13, 2026.
What does Minimal Analytics integrate with?
Minimal Analytics's listing names Google Analytics. A listing names up to eight integrations, so it may connect to more.
Who makes Minimal Analytics?
Minimal Analytics is made by a company of the same name.
What are the alternatives to Minimal Analytics?
The closest alternatives to Minimal Analytics in our directory are Google Analytics, GoatCounter, Plausible, Umami and Simple Analytics.
How does Minimal Analytics compare with other website and product analytics tools?
Minimal Analytics's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
Is Minimal Analytics good value for money?
ToolGPA grades Minimal Analytics A for value for money. Minimal Analytics has no paid plan.
Could I make my own version of Minimal Analytics?
Minimal Analytics is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.
Where this guide comes from
The prices, plans, platforms and features were read from Minimal Analytics’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Minimal Analytics's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Minimal Analytics. Prices change, so check minimalanalytics.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Minimal Analytics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/minimal-analytics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Minimal Analytics: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/minimal-analytics
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/minimal-analytics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Minimal Analytics, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Minimal Analytics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Minimal Analytics is a trademark of its owner, and this guide is not made, paid for or approved by Minimal Analytics. Prices and plans change: check minimalanalytics.com before you buy.