Crazy Egg vs Heatmap.com (2026): which should you pick?

Pick Crazy Egg if

• Fits if you want heatmaps and surveys for a small site and can start on the free plan
• Works for agencies, since domains and team members are unlimited

Look elsewhere if

• Skip it if you want recordings for free, because the free plan lists none
• Tight if you need A/B testing, since it starts on Plus at $99 a month
• Watch out: paid plans are billed annually and no monthly price is shown
• Watch out: hitting a monthly limit pauses data collection until the 1st
• Pricey if you outgrow the plans: extra heatmaps or recordings go through sales

Pick Heatmap.com if

• Fits if you run an online store and want heatmaps tied to revenue
• Works for Shopify stores using Klaviyo or Attentive

Look elsewhere if

• Pricey if you're small: $199 a month is the starting price
• Tight if you want a free plan, as there's only a 14-day trial
• Watch out: MCP and API access are on Scale only
• Watch out: add-ons run about $399 and $499 a month, and a CRO strategist is $1,000 a month

Crazy Egg

• Paid plans are billed annually; no monthly price is shown on the pricing page.
• The Free plan covers analytics, instant heatmaps and surveys; recordings, saved heatmap reports and A/B testing need a paid plan. No Free limits are stated.
• A/B testing, CTAs and error tracking are not on Starter.
• More heatmaps or recordings than a plan allows are add-ons that go through sales.

Heatmap.com

• The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
• MCP and API access are only on Scale; the free-trial label covers all three listed plans.
• Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
• A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.

Crazy Egg

Heatmap reports

Snapshots of how visitors click and scroll on a page, with the number of reports allowed each month set by the plan.

Session recordings

Videos of individual visits, sampled per domain at a rate you set, with storage of 6 months on Starter and 2 years above it.

A/B testing and CTAs

A/B tests and popup calls to action are included from Plus up, with targeting by device on Plus and more rules on higher plans.

Surveys and analytics

Unlimited website surveys, web analytics and conversion tracking with funnel reports are included on every plan at no extra charge.

AI analysis

Every plan lists AI analysis of heatmaps and recordings, and Pro and Enterprise add export of both to outside AI tools.

No overages

When a monthly limit is reached, data collection pauses until the 1st of the next month instead of billing extra.

Heatmap.com

Revenue per element

Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.

Scrollmaps

Show how far visitors scroll and what sits below the point where most of them stop.

Funnels and journeys

Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.

Screen recordings

Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.

Surveys with AI summaries

Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.

AI page scan and data chat

Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.

Crazy Egg

• Free$0

  per month, no credit card

  Web analytics, instant heatmaps, conversion analytics and website surveys; limits are not stated on the pages.

• Starter$29

  per month for 5,000 pageviews, billed annually

  5 heatmap reports, 50 recordings a month stored 6 months, unlimited domains and team members.

• Plus$99

  per month for 150,000 pageviews, billed annually

  75 heatmap reports, 1,000 recordings a month stored 2 years, plus A/B testing, CTAs and error tracking.

• Pro$249

  per month for 500,000 pageviews, billed annually

  100 heatmap reports, 5,000 recordings a month, broader A/B test targeting and export of heatmaps and recordings to AI.

• Enterprise$599

  per month for 1M pageviews, billed annually

  200 heatmap reports, 10,000 recordings a month, targeting by all audience segments and SAML single sign-on.

Heatmap.com

• Launch$199

  per month for stores up to $10M annual revenue, billed monthly

  Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M.

• Growth$349

  per month for $10-25M annual revenue, billed monthly

  Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million.

• Scale$699

  per month for $25-50M annual revenue, billed monthly

  Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million.

Crazy Egg

• Nonprofit

  Nonprofit and education discounts

  The pricing FAQ says Crazy Egg offers discounts to nonprofits and education; terms are not published and are quoted through sales.

Heatmap.com

• Annual discount

  Save up to 32% with annual prepay

  The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly.