Heatmap.com vs Contentsquare (2026): which should you pick?
As of Nov 12, 2026, Contentsquare grades higher than Heatmap.com: 2.8 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Contentsquare grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Heatmap.com
Revenue-based heatmaps and analytics for online stores
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
Which one is for you
Pick Heatmap.com if
- Fits if you run an online store and want heatmaps tied to revenue
- Works for Shopify stores using Klaviyo or Attentive
Look elsewhere if
- Pricey if you're small: $199 a month is the starting price
- Tight if you want a free plan, as there's only a 14-day trial
- Watch out: MCP and API access are on Scale only
- Watch out: add-ons run about $399 and $499 a month, and a CRO strategist is $1,000 a month
Pick Contentsquare if
- Fits if you're a marketer who wants to see where visitors click and scroll
- Works for small sites that fit in 200k sessions and don't need every visit recorded
Look elsewhere if
- Skip it if you want every visit recorded for free, which Clarity does
- Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
- Tight if you're on Growth, which records only 15% of sessions and starts at 7k sessions for $39 a month
- Watch out: recording every session, APIs, alerts and form analysis need Pro or Enterprise, priced through sales
- Watch out: the free plan keeps 1 month of data for 1 project, and new Hotjar accounts can't be created
How we grade them
| 2.4GPAHeatmap.comFair | 2.8GPAContentsquareGood | |
|---|---|---|
| Value for money | C$199 a month for stores under $10M a year, above the category's dearer-quarter start of $159 but below its dearest tenth ($299). | B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B. |
| Free plan and trial | CA 14-day free trial on all three plans. No free plan, and the page doesn't spell out card terms. | BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, enough for one person to run on. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data. |
| Features | BRevenue per element, scrollmaps, funnels, recordings, surveys and AI scan. The listing shows no gap in the core job. | BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro. |
| Ease of use | CNo rating on record. You add a script and, for stores, link Shopify. | CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning. |
| Platforms and integrations | BWeb, with Klaviyo, Attentive and Shopify, plus an API and Chrome extension on Scale. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan. |
| Best for | revenue-based heatmaps for online stores | heatmaps and replays of a marketing site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heatmap.com and Contentsquare. How we grade
Price against what you get
Heatmap.com starts at $0.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Contentsquare starts at $39 a month and scores 2.7.
They score the same, and Heatmap.com starts $38.17 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Heatmap.com for less, and none scores higher than Contentsquare for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heatmap.com also covers online store.
At a glance
| Heatmap.com | Contentsquare | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $199 per month for stores up to $10M annual revenue, billed monthly | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) |
| Free plan | None | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. |
| Free trial | 14-day free trial on Launch, Growth and Scale | None listed |
| Web | ||
| Made by | Heatmap, Inc. | Contentsquare |
| Price read from | heatmap.com | contentsquare.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Heatmap.com
- The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
- MCP and API access are only on Scale; the free-trial label covers all three listed plans.
- Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
- A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.
Contentsquare
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Key features
Heatmap.com
- Revenue per element
- Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- Scrollmaps
- Show how far visitors scroll and what sits below the point where most of them stop.
- Funnels and journeys
- Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- Screen recordings
- Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.
- Surveys with AI summaries
- Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.
- AI page scan and data chat
- Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.
Contentsquare
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Plans
Heatmap.com
Launch$199
per month for stores up to $10M annual revenue, billed monthly
Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M.
Growth$349
per month for $10-25M annual revenue, billed monthly
Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million.
Scale$699
per month for $25-50M annual revenue, billed monthly
Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million.
Contentsquare
Free$0
Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.
Growth$39
per month for up to 7k sessions, billed yearly ($49 billed monthly)
13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.
ProCustom
Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.
EnterpriseCustom
Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.
Ways to pay less
Heatmap.com
- Annual discount
Save up to 32% with annual prepay
The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly.
Contentsquare
- Annual discount
Save 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
Common questions
Which is cheaper, Heatmap.com or Contentsquare?
As of Nov 12, 2026, Heatmap.com is cheaper to start with: $0.83 a month when paid by the year, against $39 a month for Contentsquare. Heatmap.com starts at $199 per month for stores up to $10M annual revenue, billed monthly, and Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).
Which has a free plan, Heatmap.com or Contentsquare?
As of Nov 12, 2026, only Contentsquare has a free plan. Heatmap.com does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.