Heatmap.com vs Lucky Orange (2026): which should you pick?
As of Nov 12, 2026, Heatmap.com and Lucky Orange share a 2.4 GPA, neither has a free plan, and Heatmap.com starts cheaper, at $0.83 a month when paid by the year against $32 a month.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Heatmap.com
Revenue-based heatmaps and analytics for online stores
Lucky Orange
Heatmaps, session recordings, surveys and live chat in one tool
Which one is for you
Pick Heatmap.com if
- Fits if you run an online store and want heatmaps tied to revenue
- Works for Shopify stores using Klaviyo or Attentive
Look elsewhere if
- Pricey if you're small: $199 a month is the starting price
- Tight if you want a free plan, as there's only a 14-day trial
- Watch out: MCP and API access are on Scale only
- Watch out: add-ons run about $399 and $499 a month, and a CRO strategist is $1,000 a month
Pick Lucky Orange if
- Fits if you want heatmaps, recordings and a chat widget from one vendor
- Works for an online store that already runs on Shopify or BigCommerce
Look elsewhere if
- Skip it if you want a free plan, as there's only a 7-day trial
- Tight if your traffic jumps around, since plans follow monthly sessions and a spike can push you up a tier
- Pricey if you run several sites: extra websites are $5 each a month
- Watch out: longer data storage is an upgrade, and the pages disagree on whether Discovery AI is included
How we grade them
| 2.4GPAHeatmap.comFair | 2.4GPALucky OrangeFair | |
|---|---|---|
| Value for money | C$199 a month for stores under $10M a year, above the category's dearer-quarter start of $159 but below its dearest tenth ($299). | C$32 a month for 3,500 sessions billed annually, or $39 monthly. That's the middle of the analytics range, and Grow is $72 for 10,000 sessions. |
| Free plan and trial | CA 14-day free trial on all three plans. No free plan, and the page doesn't spell out card terms. | CNo free plan, only a 7-day trial with every feature. The page doesn't say whether it needs a card. |
| Features | BRevenue per element, scrollmaps, funnels, recordings, surveys and AI scan. The listing shows no gap in the core job. | BDynamic heatmaps, recordings, surveys, live chat, funnels and form analytics. The one oddity is Discovery AI, which the plan table calls an add-on while the trial box says it's included. |
| Ease of use | CNo rating on record. You add a script and, for stores, link Shopify. | CNo store rating on record. You install a script and then build your own surveys and funnels. |
| Platforms and integrations | BWeb, with Klaviyo, Attentive and Shopify, plus an API and Chrome extension on Scale. | BWeb only, but it connects to Shopify, BigCommerce, Magento, HubSpot, Google Analytics, Webflow, Optimizely and Zapier. |
| Best for | revenue-based heatmaps for online stores | heatmaps and recordings with a chat box |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heatmap.com and Lucky Orange. How we grade
Price against what you get
Heatmap.com starts at $0.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Lucky Orange starts at $32 a month and scores 2.7.
They score the same, and Heatmap.com starts $31.17 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Heatmap.com for less, and none scores higher than Lucky Orange for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heatmap.com also covers online store.
- Lucky Orange also covers forms and live chat.
At a glance
| Heatmap.com | Lucky Orange | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month for stores up to $10M annual revenue, billed monthly | $32 per month for 3,500 sessions, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on Launch, Growth and Scale | 7-day free trial with access to all features |
| Web | ||
| Made by | Heatmap, Inc. | Lucky Orange LLC |
| Price read from | heatmap.com | luckyorange.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Heatmap.com
- The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
- MCP and API access are only on Scale; the free-trial label covers all three listed plans.
- Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
- A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.
Lucky Orange
- There is no free plan, only a 7-day trial.
- The plan comparison lists Discovery AI as an add-on, while the trial box says it is included.
- Extra websites cost $5 each a month, and longer data storage is an upgrade.
- Plans are tied to monthly sessions, so a traffic spike can push a site up a tier.
Key features
Heatmap.com
- Revenue per element
- Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- Scrollmaps
- Show how far visitors scroll and what sits below the point where most of them stop.
- Funnels and journeys
- Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- Screen recordings
- Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.
- Surveys with AI summaries
- Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.
- AI page scan and data chat
- Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.
Lucky Orange
- Dynamic heatmaps
- Click, scroll and move maps for each page, including elements inside dropdown menus and pop-ups.
- Session recordings
- Replays of individual visits, which can be filtered to the visitors that Discovery AI or a funnel flagged.
- Surveys and live chat
- Unlimited surveys and announcements, plus live chat and a live visitor view, are included on all plans.
- Conversion funnels and form analytics
- Funnels show where visitors drop out, and page and form analytics add detail on individual pages and fields.
- Discovery AI
- An assistant that reads visitor behavior and returns an answer with a link to the evidence, such as a recording.
- Data storage options
- Base storage starts at 60 days, with 90, 180 or 365 days available as an upgrade on every plan.
Plans
Heatmap.com
Launch$199
per month for stores up to $10M annual revenue, billed monthly
Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M.
Growth$349
per month for $10-25M annual revenue, billed monthly
Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million.
Scale$699
per month for $25-50M annual revenue, billed monthly
Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million.
Lucky Orange
Build$32
per month for 3,500 sessions, billed annually ($39 billed monthly)
All features, unlimited team members and 60 days of data storage as a base.
Grow$72
per month for up to 10,000 sessions, billed annually
Same features as every plan, with a higher session cap. Monthly-billing price not shown on the page.
Expand$199
per month for 50,000 sessions, billed annually ($249 billed monthly)
Starts at 50,000 monthly sessions; the session count can be raised.
Scale$839
per month for 300k sessions, billed annually ($1,049 billed monthly)
Starts at 300,000 monthly sessions; the session count can be raised.
EnterpriseCustom
Starts at 700,000+ monthly sessions, with custom pricing.
Ways to pay less
Heatmap.com
- Annual discount
Save up to 32% with annual prepay
The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly.
Lucky Orange
- Annual discount
20% off with yearly billing
The pricing page toggle marks yearly billing as 20% lower than paying monthly; Build is $32 a month billed annually against $39 monthly.
Common questions
Which is cheaper, Heatmap.com or Lucky Orange?
As of Nov 12, 2026, Heatmap.com is cheaper to start with: $0.83 a month when paid by the year, against $32 a month for Lucky Orange. Heatmap.com starts at $199 per month for stores up to $10M annual revenue, billed monthly, and Lucky Orange starts at $32 per month for 3,500 sessions, billed annually ($39 billed monthly).
Which has a free plan, Heatmap.com or Lucky Orange?
As of Nov 12, 2026, neither Heatmap.com nor Lucky Orange has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.