Alternatives · Analytics
Amplitude alternatives
Amplitude compared with 7 alternatives: Mixpanel, PostHog, Heap, Pendo, Fullstory and 2 more.
Amplitude has a free plan. Paid plans start at $900 per year for up to 3M events a month (Plus; the first 2M are free). 6 of the 7 alternatives are free or have a free plan. One more offers a free trial.
7 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
How each one differs from Amplitude
- Free plan · from $100/mo
Mixpanel
Event-based product analytics with replays, flags and experiments
- Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly). Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free).
- Amplitude also covers surveys.
Suits: Product teams tracking sign-up funnels, retention and feature use
- Free plan · from $0.00005
PostHog
Open-source product analytics with replays, flags and surveys
- PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go). Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free).
- PostHog is open source and self-hostable, according to its own site.
Suits: Startups and developers who want many product tools under one bill
- Free plan
Heap
Product analytics that captures every click without manual tagging
- Heap also covers dashboards.
- Amplitude also covers surveys and a/B testing.
Suits: Product teams that do not want to plan event tracking up front
- Free plan
Pendo
Product analytics plus in-app guides, surveys and session replay
- Amplitude also covers a/B testing.
Suits: SaaS companies onboarding users inside their product
- Free plan
Fullstory
Session replay and behavior analytics for websites and apps
- Fullstory also covers dashboards.
- Amplitude also covers a/B testing.
Suits: Support and product teams who need to see exactly what a user did
- Free plan
Google Analytics
Google's free website and app analytics, with a paid 360 tier
- Only Google Analytics lists iOS and Android apps.
- Google Analytics also covers reports.
- Amplitude also covers surveys, session replay and a/B testing.
Suits: Small businesses and site owners who want free traffic reports
- Free trial
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
- Amplitude has a free plan. Wingify does not, though it has a free trial.
- Amplitude also covers surveys and web analytics.
Suits: Marketing and growth teams running regular website tests
Limits worth knowing in Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Common questions
What are the alternatives to Amplitude?
The alternatives to Amplitude in this directory are Mixpanel, PostHog, Heap, Pendo, Fullstory, Google Analytics and Wingify. Each one has a side-by-side comparison with Amplitude.
Is there a free alternative to Amplitude?
Yes. Mixpanel, PostHog, Heap, Pendo, Fullstory and Google Analytics have a free plan alongside paid ones.
Which Amplitude alternatives work on Android?
The Amplitude listing does not include an Android app. Google Analytics lists one.
Which Amplitude alternatives work on iOS?
The Amplitude listing does not include an iOS app. Google Analytics lists one.
Is there an open-source alternative to Amplitude?
PostHog is described as open source on its own site.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.