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Alternatives · Analytics

Umami alternatives

As of Nov 13, 2026, the best Umami alternative for most people is PostHog (3.2 GPA), second in our ranking of website and product analytics tools. It's also the best free one.

Umami compared with 12 alternatives: Plausible, Matomo, PostHog, Fathom Analytics, Simple Analytics and 7 more.

Umami has a free plan. Paid plans start at $20 per month, with 1 million events included. 8 of the 12 alternatives are free or have a free plan. 4 more offer a free trial.

Listings checked up to Nov 12, 2026 · Where the facts come from

Black Friday: is there a Umami sale?

At a glance

ToolPriceFree planRuns on
UmamiThis toolFree plan · from $20/moYesWeb
PlausibleFree plan · from $7.50/moYesWeb
MatomoFree plan · from $26/moYesWeb
PostHogFree plan · from $0.00005YesWeb
Fathom AnalyticsFree trial · from $12.50/moTrial onlyWeb
Simple AnalyticsFree plan · from $20/moYesWeb
AckeeFreeFreeWeb
Counter.devFreeFreeWeb
GoatCounterFreeFreeWeb
OffenFreeFreeWeb
PirschFree trial · from $6/moTrial onlyWeb
RybbitFree trial · from $13/moTrial onlyWeb
SwetrixFree trial · from $19/moTrial onlyWeb

Price against what you get

Umami starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 11 alternatives on this chart both scores higher and starts lower.

Plausible, Fathom Analytics, Ackee, Counter.dev, GoatCounter, Offen and 3 more start lower without scoring higher.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$0.5$1$2$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessUmamiPlausibleMatomoFathom AnalyticsAckeeCounter.devGoatCounterPirschRybbit

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of website and product analytics tools, and the best at every price

How each one differs from Umami

  1. Plausible

    Cookie-free, privacy-first website analytics made and hosted in the EU

    • Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
    • Plausible does not cover reports and session replay, which Umami does.

    Suits: Site owners who want traffic numbers without a cookie banner

    Plausible vs UmamiPlausible pricing and details

  2. Matomo

    Open-source web analytics you can host yourself or in Matomo's cloud

    • Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
    • Matomo also covers a/B testing.
    • Matomo does not cover reports, which Umami does.

    Suits: Organizations that must keep analytics data on their own servers

    Matomo vs UmamiMatomo pricing and details

  3. PostHog

    Open-source product analytics with replays, flags and surveys

    • PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go).
    • PostHog also covers surveys and a/B testing.
    • PostHog does not cover reports, which Umami does.

    Suits: Startups and developers who want many product tools under one bill

    PostHog vs UmamiPostHog pricing and details

  4. Fathom Analytics

    Cookie-free, privacy-first website analytics priced by pageviews

    • Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
    • Fathom Analytics has no free plan, only a free trial, unlike Umami.
    • Fathom Analytics does not cover session replay, which Umami does.

    Suits: Site owners who want traffic stats without a cookie banner

    Fathom Analytics vs UmamiFathom Analytics pricing and details

  5. Simple Analytics

    Cookieless web analytics hosted in the EU

    • Simple Analytics starts at $20 per month for up to 100k pageviews.
    • Simple Analytics does not cover session replay, which Umami does.

    Suits: Sites that want traffic numbers without a cookie banner

    Simple Analytics vs UmamiSimple Analytics pricing and details

  6. Ackee

    Self-hosted, cookie-free analytics you run on your own server

    • Ackee is free.
    • Ackee does not cover reports and session replay, which Umami does.

    Suits: Developers comfortable running a Node.js service

    Ackee vs UmamiAckee pricing and details

  7. Counter.dev

    Free, open-source, cookie-free web analytics for small sites

    • Counter.dev is free.
    • Counter.dev does not cover session replay, which Umami does.

    Suits: Personal sites and small projects that need basic traffic counts

    Counter.dev vs UmamiCounter.dev pricing and details

  8. GoatCounter

    Open source web analytics, free and donation-supported

    • GoatCounter is free.
    • GoatCounter does not cover reports and session replay, which Umami does.

    Suits: Personal sites and blogs that want counts without a consent notice

    GoatCounter vs UmamiGoatCounter pricing and details

  9. Offen

    Open-source, self-hosted web analytics with user data access

    • Offen is free.
    • Offen is end-to-end encrypted, according to its own site.
    • Offen does not cover reports and session replay, which Umami does.

    Suits: Operators who want consent-based, self-hosted analytics

    Offen vs UmamiOffen pricing and details

  10. Pirsch

    Privacy-friendly web analytics hosted in Germany

    • Pirsch starts at $6 per month for up to 10,000 page views.
    • Pirsch has no free plan, only a free trial, unlike Umami.
    • Pirsch also covers a/B testing.
    • Pirsch does not cover session replay, which Umami does.

    Suits: Teams that want EU-hosted analytics without a consent banner

    Pirsch vs UmamiPirsch pricing and details

  11. Rybbit

    Open-source, cookieless web analytics with session replay

    • Rybbit starts at $13 per month for 100,000 pageviews, billed annually.
    • Rybbit has no free plan, only a free trial, unlike Umami.
    • Rybbit also covers dashboards.

    Suits: Teams replacing Google Analytics without a cookie banner

    Rybbit vs UmamiRybbit pricing and details

  12. Swetrix

    Cookieless, open-source web analytics with session replays

    • Swetrix starts at $19 per month for 100,000 events, billed yearly.
    • Swetrix has no free plan, only a free trial, unlike Umami.
    • Swetrix also covers dashboards and a/B testing.
    • Swetrix does not cover reports, which Umami does.

    Suits: Sites that want privacy-friendly analytics without a cookie banner

    Swetrix vs UmamiSwetrix pricing and details

Limits worth knowing in Umami

  • Hobby covers one website and 100K events a month, with no teams, API or email reports.
  • Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
  • Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
  • Self-hosting means you run and update the server; the docs warn to change the default admin password.
Umami pricing and details

Common questions

What are the alternatives to Umami?

The alternatives to Umami in this directory are Plausible, Matomo, PostHog, Fathom Analytics, Simple Analytics, Ackee, Counter.dev, GoatCounter, Offen, Pirsch, Rybbit and Swetrix. Each one has a side-by-side comparison with Umami.

Is there a free alternative to Umami?

Yes. Ackee, Counter.dev, GoatCounter and Offen are free to use. Plausible, Matomo, PostHog and Simple Analytics have a free plan alongside paid ones.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.