Rybbit vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick Umami: it is third in our ranking of website and product analytics tools, and it grades higher too, 2.6 against 2.2.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Rybbit grades higher on value for money. Umami grades higher on the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Rybbit
Open-source, cookieless web analytics with session replay
Which one is for you
Pick Rybbit if
- Fits if you want cookieless stats at a low price with the option to host it yourself
- Works for a developer who wants events and funnels without a heavy tool
Look elsewhere if
- Skip it if you want a free cloud plan, as there's only a 7-day trial
- Too light for session replay on Standard, which needs Pro at $26
- Tight if you grow: Standard stops at 5 websites and 3 team members
- Watch out: price follows monthly pageviews, and the monthly-billed prices weren't shown on the page
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 2.2GPARybbitFair | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | B$13 a month for 100,000 pageviews billed annually, under the analytics cheaper quarter of $16.58. Pro is $26. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | DNo free plan on the cloud and a 7-day trial that charges when it ends. Self-hosting is the only free route. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | BAutocapture, custom events, funnels, journeys, web vitals and error tracking, with an API and MCP server. Session replay is not on Standard. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | CNo store rating on record. You add a script and set up goals and funnels, or run the server yourself. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | CWeb only, with an API and MCP but no integrations listed. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | cookieless analytics you can self-host | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rybbit and Umami. How we grade
Price against what you get
Rybbit starts at $13 a month and scores 2.3 out of 4 on features, ease of use and platforms. Umami starts at $20 a month and scores 2.7.
Umami scores higher, and starts $7 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 6 score higher than Rybbit for less, and none scores higher than Umami for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Rybbit also covers dashboards.
At a glance
| Rybbit | Umami | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $13 per month for 100,000 pageviews, billed annually | $20 per month, with 1 million events included |
| Free plan | None | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | 7-day free trial on the cloud service; no charge until the trial ends. | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | Tomato.gg LLC | Umami Software, Inc. |
| Price read from | rybbit.com | umami.is |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Rybbit
- The cloud service has no free plan; the 7-day trial is the only free route unless you self-host.
- Price follows monthly pageviews, from 100,000 up to 50 million and beyond.
- Standard is limited to 5 websites and 3 team members, and has no session replay.
- The pricing page also offers a Monthly option; its monthly-billed prices were not shown on the page text.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
Rybbit
- Cookieless web analytics
- Visitors, pages, referrers, locations and devices in real time, with stackable filters and UTM capture and no consent banner.
- Autocapture and custom events
- Clicks, form submits, outbound links and errors are captured automatically, alongside custom events with properties.
- Funnels and journeys
- Define conversion steps to see where visitors drop off, and follow complete user journeys through the site.
- Session replay
- Watch recorded sessions alongside the session timeline. Replay is included from the Pro plan, not Standard.
- Web vitals and error tracking
- Real-user performance metrics and captured errors sit in the same dashboard as traffic.
- API and MCP server
- An analytics API and an MCP server are documented, with a higher API rate limit on the Pro plan.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
Rybbit
Standard$13
per month for up to 100,000 pageviews, billed annually
Up to 5 websites and 3 team members, with funnels, goals, journeys, web vitals and error tracking. 3 years of data.
Pro$26
per month for up to 100,000 pageviews, billed annually
Unlimited websites and members, session replays, 5 years of data retention, higher API limit and priority support.
EnterpriseCustom
SSO, infinite data retention, dedicated instance or on-premise install, whitelabeling and Slack support.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Ways to pay less
Rybbit
- Annual discount
4 months free with annual billing
The pricing page labels the Annual option as 4 months free compared with monthly billing.
Umami
No public discounts listed.
Common questions
Which is cheaper, Rybbit or Umami?
As of Nov 12, 2026, Rybbit is cheaper to start with: $13 a month, against $20 a month for Umami. Rybbit starts at $13 per month for 100,000 pageviews, billed annually, and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, Rybbit or Umami?
As of Nov 12, 2026, only Umami has a free plan. Rybbit does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.