Fathom Analytics vs Rybbit (2026): which should you pick?
As of Nov 12, 2026, Fathom Analytics grades higher than Rybbit: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Fathom Analytics grades higher on ease of use and platforms. Rybbit grades higher on features. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Rybbit
Open-source, cookieless web analytics with session replay
Which one is for you
Pick Fathom Analytics if
- Fits if you're an agency sending traffic reports to many clients
- Works for bloggers and small businesses who want stats without a cookie banner
Look elsewhere if
- Skip it if you want to try it without handing over a card, as the 7-day trial needs one and renews itself
- Tight if you track lots of custom events, as they eat into your pageview allowance across all sites
- Not for you if you want to host your analytics yourself, which Fathom doesn't offer
- Too light for anyone who wants recordings, funnels or visitor-level data
- Pricey if traffic grows: $60 a month at 1M pageviews, $200 at 10M, and $10 a month per extra pack of 50 sites
Pick Rybbit if
- Fits if you want cookieless stats at a low price with the option to host it yourself
- Works for a developer who wants events and funnels without a heavy tool
Look elsewhere if
- Skip it if you want a free cloud plan, as there's only a 7-day trial
- Too light for session replay on Standard, which needs Pro at $26
- Tight if you grow: Standard stops at 5 websites and 3 team members
- Watch out: price follows monthly pageviews, and the monthly-billed prices weren't shown on the page
How we grade them
| 2.4GPAFathom AnalyticsFair | 2.2GPARybbitFair | |
|---|---|---|
| Value for money | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. | B$13 a month for 100,000 pageviews billed annually, under the analytics cheaper quarter of $16.58. Pro is $26. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. | DNo free plan on the cloud and a 7-day trial that charges when it ends. Self-hosting is the only free route. |
| Features | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. | BAutocapture, custom events, funnels, journeys, web vitals and error tracking, with an API and MCP server. Session replay is not on Standard. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. Everything is on one page. | CNo store rating on record. You add a script and set up goals and funnels, or run the server yourself. |
| Platforms and integrations | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. | CWeb only, with an API and MCP but no integrations listed. |
| Best for | cookie-free stats across lots of client sites | cookieless analytics you can self-host |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fathom Analytics and Rybbit. How we grade
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Rybbit starts at $13 a month and scores 2.3.
Fathom Analytics scores higher and starts $0.50 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Fathom Analytics for less, and 6 score higher than Rybbit for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Rybbit is open source and self-hostable, according to its own site.
- Rybbit also covers dashboards and session replay.
At a glance
| Fathom Analytics | Rybbit | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | $13 per month for 100,000 pageviews, billed annually |
| Free plan | None | None |
| Free trial | 7-day free trial, card required; Fathom emails you before billing starts | 7-day free trial on the cloud service; no charge until the trial ends. |
| Web | ||
| Made by | Fathom Analytics | Tomato.gg LLC |
| Price read from | usefathom.com | rybbit.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Rybbit
- The cloud service has no free plan; the 7-day trial is the only free route unless you self-host.
- Price follows monthly pageviews, from 100,000 up to 50 million and beyond.
- Standard is limited to 5 websites and 3 team members, and has no session replay.
- The pricing page also offers a Monthly option; its monthly-billed prices were not shown on the page text.
Key features
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Rybbit
- Cookieless web analytics
- Visitors, pages, referrers, locations and devices in real time, with stackable filters and UTM capture and no consent banner.
- Autocapture and custom events
- Clicks, form submits, outbound links and errors are captured automatically, alongside custom events with properties.
- Funnels and journeys
- Define conversion steps to see where visitors drop off, and follow complete user journeys through the site.
- Session replay
- Watch recorded sessions alongside the session timeline. Replay is included from the Pro plan, not Standard.
- Web vitals and error tracking
- Real-user performance metrics and captured errors sit in the same dashboard as traffic.
- API and MCP server
- An analytics API and an MCP server are documented, with a higher API rate limit on the Pro plan.
Plans
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Rybbit
Standard$13
per month for up to 100,000 pageviews, billed annually
Up to 5 websites and 3 team members, with funnels, goals, journeys, web vitals and error tracking. 3 years of data.
Pro$26
per month for up to 100,000 pageviews, billed annually
Unlimited websites and members, session replays, 5 years of data retention, higher API limit and priority support.
EnterpriseCustom
SSO, infinite data retention, dedicated instance or on-premise install, whitelabeling and Slack support.
Ways to pay less
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Rybbit
- Annual discount
4 months free with annual billing
The pricing page labels the Annual option as 4 months free compared with monthly billing.
Common questions
Which is cheaper, Fathom Analytics or Rybbit?
As of Nov 12, 2026, Fathom Analytics is cheaper to start with: $12.50 a month, against $13 a month for Rybbit. Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly), and Rybbit starts at $13 per month for 100,000 pageviews, billed annually.
Which has a free plan, Fathom Analytics or Rybbit?
As of Nov 12, 2026, neither Fathom Analytics nor Rybbit has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.