Swetrix vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick Umami: it is third in our ranking of website and product analytics tools, and it grades higher too, 2.6 against 2.2.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Umami grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Swetrix
Cookieless, open-source web analytics with session replays
Which one is for you
Pick Swetrix if
- Fits if you want analytics, errors and flags in one cookieless tool
- Works for a developer who wants to self-host the free Community Edition
Look elsewhere if
- Skip it if you want a trial without a card, as it asks for a payment method
- Too light for session replays, feature flags or A/B testing on Standard
- Tight if you grow: price follows monthly events, counting pageviews, custom events and errors
- Watch out: the free Community Edition is self-hosted, so you run the servers
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 2.2GPASwetrixFair | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | C$19 a month for 100,000 events billed yearly, in the middle of the analytics range. Plus is $39. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | D14-day trial that needs a payment method up front. No free plan on the cloud; the free Community Edition is self-hosted. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | BCookieless analytics, events, goals, funnels, performance and error tracking, replays, feature flags and A/B tests. Replays, flags and tests aren't on Standard. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | CNo store rating on record. You add a script and then set up goals, funnels and flags. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | BWeb only, with Search Console, Slack, Telegram, Discord, WordPress and Shopify links. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | privacy-friendly analytics with replays | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Swetrix and Umami. How we grade
Price against what you get
Swetrix starts at $19 a month and scores 2.7 out of 4 on features, ease of use and platforms. Umami starts at $20 a month and scores 2.7.
They score the same, and Swetrix starts $1 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Swetrix for less, and none scores higher than Umami for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swetrix also covers dashboards and a/B testing.
- Umami also covers reports.
At a glance
| Swetrix | Umami | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $19 per month for 100,000 events, billed yearly | $20 per month, with 1 million events included |
| Free plan | None | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | 14-day free trial; a payment method is required and you can cancel before it ends. | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | Swetrix Ltd | Umami Software, Inc. |
| Price read from | swetrix.com | umami.is |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Swetrix
- The cloud service has no free plan; a payment method is needed even to start the 14-day trial.
- Price follows the monthly event count (pageviews, custom events and errors), from 100,000 up to 50 million.
- Session replays, feature flags and A/B testing are not on the Standard plan.
- The free Community Edition is self-hosted, so you run the servers yourself.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
Swetrix
- Cookieless web analytics
- Traffic, referrers, countries, devices and top pages in a real-time dashboard with no cookies and no data sampling.
- Events, goals and funnels
- Track custom events and conversion goals, then see where visitors drop off between steps in a funnel.
- Performance and error tracking
- Real-user page load timings and automatic JavaScript error capture, shown by page, browser and device.
- Session replays
- Recorded sessions with timelines of clicks and page changes. Replays are included from the Plus plan, not Standard.
- Feature flags and A/B tests
- Roll out features gradually and run experiments inside the same tool. Both need the Plus plan.
- Search Console and alerts
- Connect Google Search Console for queries and pages, and send alerts to email, Slack, Telegram, Discord or webhooks.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
Swetrix
Standard$19
per month for up to 100,000 events, billed yearly
10 websites, 10 members, funnels, error tracking and performance monitoring. Price rises with the event tier.
Plus$39
per month for up to 100,000 events, billed yearly
Standard plus 100 websites, 25 members, session replays, feature flags, A/B testing and priority support.
EnterpriseCustom
Custom event limits, SSO, on-premise or dedicated instance, a dedicated account manager and an SLA.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Ways to pay less
Swetrix
- Annual discount
17% off with yearly billing
The pricing page shows a 17% saving when a plan is billed yearly instead of monthly; the prices above are the yearly-billed ones.
Umami
No public discounts listed.
Common questions
Which is cheaper, Swetrix or Umami?
As of Nov 12, 2026, Swetrix is cheaper to start with: $19 a month, against $20 a month for Umami. Swetrix starts at $19 per month for 100,000 events, billed yearly, and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, Swetrix or Umami?
As of Nov 12, 2026, only Umami has a free plan. Swetrix does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.