Plausible vs Swetrix (2026): which should you pick?

Pick Plausible if

• Fits if you want traffic numbers without putting a cookie banner on your site
• Works for EU organizations leaving Google Analytics that want data kept in the EU

Look elsewhere if

• Skip it if you want to watch visits or follow one visitor's path
• Tight if you're on Starter, which covers one site
• Pricey if you need funnels or ecommerce revenue, which start on Business at $15.83 a month for 10k pageviews
• Watch out: there's no free hosted plan, and the free Community Edition is self-hosted, updated twice a year, with no funnels or SSO
• Pricey if traffic grows: Starter is $19 a month at 100k pageviews and $69 at 1M, and SSO is Enterprise only

Pick Swetrix if

• Fits if you want analytics, errors and flags in one cookieless tool
• Works for a developer who wants to self-host the free Community Edition

Look elsewhere if

• Skip it if you want a trial without a card, as it asks for a payment method
• Too light for session replays, feature flags or A/B testing on Standard
• Tight if you grow: price follows monthly events, counting pageviews, custom events and errors
• Watch out: the free Community Edition is self-hosted, so you run the servers

Plausible

• There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
• Stats are aggregate only: there are no session recordings or per-visitor profiles.
• Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
• Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.

Swetrix

• The cloud service has no free plan; a payment method is needed even to start the 14-day trial.
• Price follows the monthly event count (pageviews, custom events and errors), from 100,000 up to 50 million.
• Session replays, feature flags and A/B testing are not on the Standard plan.
• The free Community Edition is self-hosted, so you run the servers yourself.

Plausible

No cookies or personal data

Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.

One-page dashboard

Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.

Goals, revenue and funnels

Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.

Search and campaign data

Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.

Lightweight script

The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.

Google Analytics import

Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.

Swetrix

Cookieless web analytics

Traffic, referrers, countries, devices and top pages in a real-time dashboard with no cookies and no data sampling.

Events, goals and funnels

Track custom events and conversion goals, then see where visitors drop off between steps in a funnel.

Performance and error tracking

Real-user page load timings and automatic JavaScript error capture, shown by page, browser and device.

Session replays

Recorded sessions with timelines of clicks and page changes. Replays are included from the Plus plan, not Standard.

Feature flags and A/B tests

Roll out features gradually and run experiments inside the same tool. Both need the Plus plan.

Search Console and alerts

Connect Google Search Console for queries and pages, and send alerts to email, Slack, Telegram, Discord or webhooks.

Plausible

• Starter$7.50

  per month for up to 10k pageviews, billed yearly ($9 billed monthly)

  One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.

• Growth$11.67

  per month for up to 10k pageviews, billed yearly ($14 billed monthly)

  Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.

• Business$15.83

  per month for up to 10k pageviews, billed yearly ($19 billed monthly)

  Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.

• EnterpriseCustom

  More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.

• Community Edition$0

  Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.

Swetrix

• Standard$19

  per month for up to 100,000 events, billed yearly

  10 websites, 10 members, funnels, error tracking and performance monitoring. Price rises with the event tier.

• Plus$39

  per month for up to 100,000 events, billed yearly

  Standard plus 100 websites, 25 members, session replays, feature flags, A/B testing and priority support.

• EnterpriseCustom

  Custom event limits, SSO, on-premise or dedicated instance, a dedicated account manager and an SLA.

Plausible

• Annual discount

  2 months free with yearly billing

  Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.

Swetrix

• Annual discount

  17% off with yearly billing

  The pricing page shows a 17% saving when a plan is billed yearly instead of monthly; the prices above are the yearly-billed ones.